
Vol. 77, No. 5, May 
2004
Supreme Court Digest
This column summarizes all decisions of the Wisconsin Supreme Court 
(except those involving lawyer or judicial discipline, which are 
digested elsewhere in the magazine). Profs. Daniel D. Blinka and Thomas 
J. Hammer invite comments and questions about the digests. They can be 
reached at Marquette University Law School, 1103 W. Wisconsin Ave., 
Milwaukee, WI 53233, (414) 288-7090.
by Prof. Daniel D. Blinka &
Prof. Thomas J. Hammer
Attorneys
Practice of Law - Hospitals - Peer Review Hearing
Seitzinger v. Community 
Health Network, 2004 WI 28 (filed 25 March 2004)
Dr. Seitzinger, a board certified ob-gyn, had his clinical privileges 
indefinitely suspended by CHN, a corporation that owned the hospital. 
Under CHN bylaws, Seitzinger was entitled to a peer review hearing where 
he could defend himself against the allegations that resulted in his 
suspension. To assist in his defense, Seitzinger "hired" Dr. Kadar, a 
board certified ob-gyn and a member of the New Jersey bar. CHN objected 
to Kadar because he was neither a member in good standing of CHN's 
medical staff nor licensed to practice law in Wisconsin, as contemplated 
by the bylaws. Seitzinger then filed this action for declaratory relief, 
which sought to authorize Kadar's participation in his defense. The 
circuit court ruled in favor of CHN.
The court of appeals certified two issues to the supreme court. The 
first was whether the legal representation of a physician at a peer 
review hearing constitutes the practice of law. The second was whether 
there should be an exception to the unauthorized practice of law 
statute, Wis. Stat. section 757.30, to allow for such 
representation.
The supreme court, in an opinion written by Justice Crooks, affirmed. 
Although the court expressly declined to answer the first certified 
issue "as to all peer review hearings," it nonetheless held that, "as a 
matter of contract, the words 'legal counsel' as used in the contract in 
question are reasonably interpreted to apply only to an attorney 
licensed to practice law in Wisconsin. We hold that [CHN's] 
interpretation of the words 'legal counsel' in the [hospital bylaws] as 
referring to an attorney licensed to practice law in Wisconsin was a 
reasonable one. The general rule is that hospital bylaws can constitute 
a contract between a hospital and its staff members such as Seitzinger. 
Since the reasonable interpretation of the contract would require that a 
person representing Seitzinger be an attorney licensed in Wisconsin, and 
since the activities that it is reasonable to anticipate Kadar would be 
engaging in on behalf of Seitzinger would, at the very least, focus on 
legal issues, we conclude that the circuit court properly denied 
Seitzinger's motion for declaratory judgment and the petition for 
Kadar's admission pro hac vice" (¶ 2). The court further declined 
to create an exception to Wis. Stat. section 757.30 that would permit an 
attorney unlicensed in Wisconsin to represent a client at a peer review 
hearing (¶ 4).
Chief Justice Abrahamson, joined by Justices Bradley and Prosser, 
dissented on the ground that the contract did permit Kadar's 
participation. In particular, the bylaws did "not envision that the 
hearings will require persons knowledgeable in Wisconsin law or 
procedure" (¶ 81) and that "laypersons routinely perform the 
activities set forth in the bylaws for the peer review hearings in other 
contexts, such as governmental administrative hearings" (¶ 82).
Civil Procedure
Evidence - Experts - Privilege - Alt Rule
Glenn v. Plante, 
2004 WI 24 (filed 24 March 2004)
In this medical malpractice action, the trial court restricted 
plaintiffs to one medical expert, Dr. Koh, because of a failure to 
comply with a scheduling order. Dr. Koh, however, refused to provide 
expert opinion testimony, based on the so-called expert privilege set 
forth in Burnett v. Alt, 223 Wis. 2d 72 (1999). The trial court 
nonetheless found the presence of a "compelling circumstance" (namely, 
the plaintiffs would be nonsuited without Koh's expert testimony) and 
ordered Koh to testify. A divided court of appeals affirmed.
The supreme court, in a decision authored by Justice Crooks, reversed 
and remanded the matter in an opinion that thoroughly evaluates and 
clarifies the reach of the Alt rule. First, sweeping assertions 
of the privilege or blanket pronouncements that a person will provide no 
expert testimony are improper. A proper record requires that the 
proponent must articulate particular questions and the opponent clearly 
assert the privilege in response. The court held "that Koh should not 
have been ordered to give expert opinion testimony in this case, since 
the record does not clearly reflect the question or questions to be 
asked of Koh, nor was Koh given the opportunity formally to invoke a 
privilege not to testify" (¶ 34). Put differently, "[i]t is 
necessary to have an exact question or questions requiring expert 
opinion testimony, and a clear assertion of a privilege not to provide 
such expert opinion testimony, before the circuit court can decide 
whether compelling circumstances exist" (¶ 32).
Second, "Alt does not apply to observations made by a 
person's treating physician relating to the care or treatment that he or 
she provided to the patient, but rather applies to expert opinion 
testimony from such a physician as to the standard of care and treatment 
provided by another physician" (¶ 34).
Third, "a person who has asserted his or her privilege not to testify 
and offer expert opinion testimony can be required to give such expert 
testimony only if all of the following factors are present: (1) there 
are compelling circumstances present; (2) the party seeking the 
testimony has presented a plan for reasonable compensation of the 
expert; and (3) the expert will not be required to do additional 
preparation for the testimony" (¶ 34). The court declined, however, 
to equate "compelling circumstances" with an "outcome determinative" 
test, such as whether the action would be dismissed absent the expert's 
testimony. Rather, "there must be a link between a finding of compelling 
circumstances and the uniquely necessary or irreplaceable opinion 
testimony that the expert could provide" (¶ 30). On this record, 
there was nothing unique about Koh's testimony regarding the standard of 
gynecological care.
Finally, "the determination as to whether compelling circumstances 
exist involves a discretionary decision by the circuit court judge" 
(¶ 34).
Corporations
Officers - Creditors - Fiduciary Obligations
Beloit Liquidating Trust v. 
Grade, 2004 WI 39 (filed 6 April 2004)
The prime issue in this case concerns the liability of a 
corporation's officers and directors to corporate creditors. The circuit 
court dismissed a complaint that alleged that the corporation's officers 
and directors had breached a fiduciary duty. The court of appeals, 
however, reversed, and held that they had a fiduciary duty to corporate 
creditors before the entity went out of business.
The Wisconsin Supreme Court, in an opinion written by Justice Crooks, 
reversed the court of appeals. First, the court held that Wisconsin law 
applied to this action. At issue was the "internal affairs doctrine," a 
conflict-of-laws rule that "states that in disputes involving a 
corporation and its relationships with its shareholders, directors, 
officers, or agents, the law to be applied is the law of the state of 
incorporation" (¶ 14 n. 8). "Section 180.1704 puts all corporations 
on notice that, when transacting business in Wisconsin, they are subject 
to Chapter 180. Given this clear statutory language, and Wisconsin's 
failure to adopt the internal affairs doctrine, either by statute or 
through case law, we conclude that the language of §180.1704 
supports the holding that Wisconsin law should be applied in determining 
whether the directors or offices breached their fiduciary duty to Beloit 
Corporation's creditors" (¶ 23). The holding garnered further 
support "by the choice of law principles articulated in Wisconsin's case 
law" (¶ 24).
In addition, Wisconsin law also governs the "fiduciary duties to 
creditors" at issue here (¶ 33). "[A] corporation must be both 
insolvent and no longer a going concern before a duty is owed to the 
corporation's creditors" (¶ 34). The record in this case showed 
that the corporation was a "going concern during the relevant time 
period." The court also applied the two-year statute of limitation set 
forth in Wis. Stat. section 893.57 "because a breach of fiduciary duty 
claim involves an intentional tort." (As applied to the facts, no injury 
occurred during the pertinent time period.)
Criminal Procedure
Truth-in-Sentencing I - Calculation of Maximum Confinement Term for 
Unclassified Felonies
State v. Jackson, 
2004 WI 29 (filed 26 March 2004)
This case arose under the first phase of Wisconsin's 
truth-in-sentencing legislation (TIS-I). TIS-I applied to offenses 
committed on and after Dec. 31, 1999. [Note: The second phase 
of the state's truth-in-sentencing legislation (TIS-II) took effect on 
Feb. 1, 2003, and for most purposes applies to offenses committed on and 
after that date.]
The defendant was convicted of the unclassified felony of fleeing an 
officer, which at the time carried a maximum term of imprisonment of 
three years. Because he was a habitual offender, the defendant faced a 
penalty enhancement of up to six years of additional imprisonment. 
See Wis. Stat. § 939.62(1)(b). In this opinion the supreme 
court addressed how penalty enhancers are applied at sentencing in 
determining the maximum term of confinement in prison (that is, the 
first portion of a bifurcated sentence) for unclassified felonies under 
TIS-I.
Under Wisconsin's approach to truth-in-sentencing, a sentence to 
prison must be bifurcated into two segments: an initial term of 
confinement in prison, followed by a term of extended supervision in the 
community. The combined confinement and extended supervision terms equal 
the term of imprisonment.
In a majority opinion authored by Justice Bradley, the court began 
its analysis by agreeing with an earlier decision of the court of 
appeals that penalty enhancers do not increase the maximum extended 
supervision term the defendant faces; rather, penalty enhancers increase 
the maximum term of confinement and by the same amount the overall term 
of imprisonment. See State v. Volk, 2002 WI App 274, 258 Wis. 
2d 584, 654 N.W.2d 24.
Next, the supreme court turned to the issue before it regarding the 
impact of penalty enhancers on the maximum term of confinement for 
unclassified felonies. Wis. Stat. section 973.01(2)(b)6 provides that 
for unclassified felonies the term of confinement in prison may not 
exceed 75 percent of the total length of the bifurcated sentence. To 
apply this statute in the context of this case, the court determined 
that the first step is to calculate the total length of the bifurcated 
sentence that the defendant faced. In this instance the maximum term of 
imprisonment for the unclassified fleeing offense was 36 months. To this 
the six-year (72-month) increase for habitual criminality must be added 
for a maximum possible bifurcated sentence of 108 months. The 75 percent 
rule from the statute quoted above is then applied to the 108 months to 
reach the conclusion that the maximum term of confinement for fleeing 
enhanced by habitual criminality is 81 months (108 months x 75 
percent).
In a footnote, the court observed that under TIS-II only a few 
unclassified felonies remain (all others being classified in the new 
Class A through Class I system adopted as part of the TIS-II 
legislation). Therefore, said the court, the 75 percent rule discussed 
in the preceding paragraph has limited application for future cases. 
See ¶ 37 n. 8.
Within this opinion the court also addressed the defendant's argument 
that another charge of which he was convicted, a Class E felony, became 
an unclassified offense when a penalty enhancer was tacked onto it. The 
court rejected this argument as being "without authority" (¶ 
29).
Justice Wilcox filed a concurring opinion.
Evidence - Experts - Character
State v. Walters, 
2004 WI 18 (filed 9 March 2004)
The defendant was charged with three counts of sexually assaulting a 
child. As part of his defense, he proffered so-called Richard 
A.P. evidence, which compares the defendant's personality 
characteristics with those of known sex offenders for the purpose of 
showing he does not fit the "type." The court of appeals reversed and 
arguably held that that the admission of Richard A.P. evidence 
was compelled by State v. Davis, 2002 WI 75.
The supreme court, in a decision authored by Justice Bradley, 
reversed the court of appeals and clarified that Davis does not 
compel the introduction of Richard A.P. evidence, which is 
entrusted to the trial court's discretion. "Richard A.P. 
evidence, like other expert evidence, is subject to the requirements of 
the rules governing the admissibility of evidence. These include not 
only the rules governing character evidence and expert testimony, but 
also Wis. Stat. § 904.03, the rule governing the exclusion of 
otherwise relevant evidence" (¶ 25).
Moreover, the record in this case demonstrated that the trial court 
had exercised proper discretion. The supreme court concluded that in 
light of the nature of the proffered expert testimony, the scope of the 
testing, and the length and complexity that such testimony would add to 
the case (defense counsel estimated that it would add three days to a 
one-day trial), the evidence had "low probative value" and it was 
"reasonable for the circuit court to conclude that these dangers 
substantially outweighed the probative value of the expert testimony 
here" (¶ 41).
Chief Justice Abrahamson dissented. Although she agreed with the 
majority's construction of Davis and the discretion entrusted 
to trial courts in admitting Richard A.P. evidence, the Chief 
Justice concluded that such discretion had been abused in this case and 
she would have affirmed the court of appeals.
Evidence
Impeachment - Prior Criminal Convictions - Waiver
State v. Gary M.B., 2004 WI 33 (filed 26 March 
2004)
A jury convicted Gary B. of three counts of first-degree sexual 
assault. The court of appeals affirmed. The supreme court, in an opinion 
written by Justice Wilcox, also affirmed. The main issues involved the 
admissibility of three of Gary B.'s five prior convictions for purposes 
of impeachment.
First, the court addressed the issue of "strategic waiver," 
specifically, whether Gary B. waived his right to challenge the 
admissibility of the prior conviction by introducing the evidence 
himself after the court overruled his objection to the same proof. 
Addressing a conflict in the case law, the court held that "under 
Wisconsin law, a defendant does not commit strategic waiver when he 
unsuccessfully objects to the introduction of evidence and preemptively 
introduces the evidence in an attempt to mitigate its prejudicial 
effect" (¶ 18).
Second, the court upheld the admission of the prior convictions for 
impeachment purposes as a proper exercise of discretion even though the 
ruling comprised just four sentences in the record. Wisconsin law has 
long held that "all prior convictions are relevant to a witness's 
character for truthfulness," regardless of their nature (¶ 23). 
Moreover, the frequency and timing of the convictions (1973, 1975, 1977, 
and two in 1991) supported an inference that the defendant's character 
had not changed since 1973.
Justice Crooks concurred but concluded that the trial court should 
have been affirmed on harmless error grounds.
Chief Justice Abrahamson, joined by Justice Bradley, dissented on 
grounds that "the majority opinion eviscerates the notion that a circuit 
court's exercise of discretion requires a meaningful process of 
reasoning demonstrated on the record and drastically expands the scope 
of the independent appellate review doctrine beyond what had been 
previously recognized in this state" (¶ 46).
Justice Sykes also dissented on the ground that "[t]here is no record 
of any exercise of discretion at all, only the summary invocation of the 
statutory presumption of admissibility" (¶ 86).
Family Law
Modification of Maintenance - Support and Fairness Objectives
Rohde-Giovanni v. 
Baumgart, 2004 WI 27 (filed 25 March 2004)
The parties to this divorce action were married in 1973. During their 
marriage they had four children. The wife worked inside the home and was 
primarily responsible for the care of the children, while her husband 
was employed outside the home. They were granted a judgment of divorce 
in 1992. While many of the issues in the divorce were resolved by 
stipulation, the issue of maintenance for the wife was contested.
At the time of the divorce proceedings, the wife was taking classes 
at a local college and grossing approximately $8,800 per year as a group 
counselor. She expected to receive her degree in two years. Her goal was 
to teach special needs children, and she anticipated that she could earn 
between $22,000 and $28,000 per year. She expected that the maximum 
amount of income she could earn would be $40,000 per year, approximately 
15 years after entering the work force. When considering the appropriate 
amount of maintenance to award, the judge also considered the fact that 
the wife suffered from a variety of physical ailments: depression, poor 
health, chronic back pain, a prediabetic condition, arthritis in her 
hands, tendonitis in her feet, and basic fatigue. At the time of the 
divorce, the husband had an M.B.A., which he had obtained during the 
early part of the parties' marriage, and was earning $93,000 per year. 
The circuit court concluded that the circumstances were appropriate for 
an award of indefinite term maintenance in the amount of $950 per 
month.
In 2001 the husband brought a motion to terminate maintenance. The 
circuit court concluded that a substantial change in circumstances was 
present such that terminating maintenance after two more years was 
appropriate. The court found inter alia that the wife had completed her 
educational objectives, was earning more than her anticipated maximum 
salary (her gross income from employment was about $57,000), and was now 
able to closely approximate the marital standard of living without 
maintenance, provided that she was willing to tighten up her 
expenditures with respect to her adult children. In 2001 the husband was 
earning approximately $106,000 per year.
The wife appealed, arguing that the circuit court erred in 
terminating maintenance. Among her specific complaints was that the 
judge erroneously concluded that she could live at the marital standard 
of living without maintenance, failed to factor in the financial support 
she was providing to her adult child for education expenses, and failed 
to properly apply the fairness objective of maintenance. The court of 
appeals affirmed the circuit court.
In a majority decision authored by Justice Crooks, the supreme court 
affirmed. It concluded that "there was sufficient evidence from which 
the circuit court could reasonably find a substantial change in the 
parties' circumstances, and from which the court could conclude that 
such circumstances justified the termination of maintenance after two 
more years. The test for whether there is a substantial change in 
circumstances is the same, regardless of whether or not the issue of 
maintenance was stipulated to or contested during the divorce 
proceedings. The objectives of support and fairness must 
both be considered on the issue of modification of a 
maintenance award as well, whether there was a stipulation or a contest 
in the original proceedings" (¶ 2) (emphasis supplied).
While a change in circumstances regarding the support objective of 
maintenance frequently gives rise to motions for modification, "it is 
important to note that a court reviewing a previous award of maintenance 
must not solely limit its inquiry to the support objective. The 
objective of fairness also must be considered, even in postdivorce 
proceedings. Fairness must be considered with respect to the situations 
of both parties in determining whether maintenance should be continued 
indefinitely, continued for a limited amount of time, reduced, or 
terminated" (¶ 31).
A judge who reviews a request to modify a maintenance award should 
adhere to the findings of fact made by the circuit court that handled 
the parties' divorce case. "Where there is a substantial change in 
circumstances, the circuit judge reviewing the request for modification 
must adhere to this ... principle and recognize the facts as they were 
at the time of the divorce. More specifically, the circuit court 
deciding the modification motion may not modify a maintenance award 
based solely on the fact that, had the parties been before it for their 
divorce action, that court would have decided the matter differently. 
The findings of fact made by the original divorce court properly may be 
reviewed by the modification judge in the light of substantial changes 
in the parties' circumstances, and we anticipate that the modification 
judge will need to consider additional facts that were not before the 
original divorce court because of the substantial changes that have 
occurred" (¶ 34).
The court also concluded that educational expenses a party incurs on 
behalf of an adult child may, but do not have to be, considered when 
examining the party's budget. "This is a decision left to the sound 
discretion of the circuit court. While we do not anticipate frequent 
consideration of such educational expenses, we recognize that unusual or 
extraordinary circumstances could justify such consideration" (¶ 
2).
Chief Justice Abrahamson filed a dissenting opinion that was joined 
by Justice Bradley. Justice Roggensack did not participate in this 
case.
Natural Resources
Mourning Doves - Authority of DNR to Set Open Season for Mourning 
Doves
Wisconsin Citizens Concerned 
for Cranes & Doves v. Department of Natural Resources, 2004 
WI 40 (filed 6 April 2004)
In 2001 the Department of Natural Resources (DNR) adopted Wis. Admin. 
Code section NR 10.01(1)(h), which establishes an open season for 
mourning doves in Wisconsin from Sept. 1 through Oct. 30 and sets daily 
bag and possession limits. The issue before the supreme court in this 
case was whether the legislature has granted the DNR authority to set an 
open season for mourning doves. The court also asked the parties to 
address what impact, if any, the recently adopted "Right to Hunt" 
amendment to the Wisconsin Constitution (Wis. Const. art. I, sec. 26) 
has on the outcome of this case.
In a unanimous decision authored by Justice Wilcox, the court 
concluded that "the DNR has express authority under [Wis. Stat.] § 
29.014(1) to adopt § NR 10.01(1)(h) because the legislature has 
granted broad authority to the DNR to set open and closed seasons for 
'game' under § 29.014(1) and mourning doves fall within the 
unambiguous definition of 'game' contained therein" (¶ 48).
With regard to the constitutional question noted above, the court 
began its analysis by turning to the language of Wis. Const. art. I, 
section 26, which provides that "[t]he people have the right to fish, 
hunt, trap, and take game subject only to reasonable restrictions as 
prescribed by law." "The 2003 amendment does not impose any limitation 
upon the power of the state or DNR to regulate hunting, other than that 
any restrictions on hunting must be reasonable. However, the [plaintiffs 
have] not alleged that § NR 10.01(1)(h) is unreasonable. Therefore, 
the 2003 constitutional amendment does not affect our analysis of the 
DNR's authority in this case" (¶ 46).
Real Property
Area Zoning - Variances Granted for Unnecessary Hardship
State ex rel. Ziervogel v. 
Washington County Bd. of Adjustment, 2004 WI 23 (filed 19 March 
2004)
This case involved the legal standard by which zoning boards of 
adjustment measure "unnecessary hardship" when determining whether to 
grant variances to area zoning. Area zoning regulates lot area, density, 
height, frontage, setbacks, and so on, in order to promote uniformity of 
development, and lot and building size. It may be contrasted with use 
zoning, which regulates how property may be used, in order to promote 
uniformity of land use within neighborhoods or regions.
Prior to State v. Kenosha County Bd. of Adjustment, 218 Wis. 
2d 396, 577 N.W.2d 813 (1998), cases construing the controlling statute 
on variances for "unnecessary hardship" (Wis. Stat. section 59.694(7)) 
used distinct legal standards for determining hardship in area and use 
variance cases. However, in Kenosha County, the supreme court 
merged the distinct standards into a single "no reasonable use of the 
property" standard for unnecessary hardship in all variance 
applications.
In a unanimous opinion authored by Justice Sykes, the supreme court 
concluded that "the distinctions in purpose and effect of use and area 
zoning make the perpetuation of a single, highly-restrictive 'no 
reasonable use of the property' standard for all variances unworkable 
and unfair" (¶ 4). "Restricting the availability of variances to 
those property owners who would have 'no reasonable use' of their 
property without a variance may be justifiable in use variance cases, 
given the purpose of use zoning and the substantial effect of use 
variances on neighborhood character. But applying the same strict 'no 
reasonable use' standard to area variance applications is unjustifiable. 
The 'no reasonable use' standard is largely disconnected from the 
purpose of area zoning, fails to consider the lesser effect of area 
variances on neighborhood character, and operates to virtually eliminate 
the statutory discretion of local boards of adjustment to do justice in 
individual cases" (¶ 5). Accordingly, the court held that, 
henceforth, area variance applicants need not meet the "no reasonable 
use of the property" standard that is applicable to use variance 
applications.
The court returned to and reaffirmed the pre-Kenosha County 
standard for unnecessary hardship in area variance cases that had been 
articulated in Snyder v. Waukesha County Zoning Bd. of 
Adjustment, 74 Wis. 2d 468, 247 N.W.2d 98 (1976): "[w]hen 
considering an area variance, the question of whether unnecessary 
hardship ... exists is best explained as '[w]hether compliance with the 
strict letter of the restrictions governing area, set backs, frontage, 
height, bulk or density would unreasonably prevent the owner from using 
the property for a permitted purpose or would render conformity with 
such restrictions unnecessarily burdensome.' Whether this standard is 
met in individual cases depends upon a consideration of the purpose of 
the zoning restriction in question, its effect on the property, and the 
effect of a variance on the neighborhood and the larger public interest. 
The long-standing requirements that the hardship be unique to the 
property and not self-created are maintained. The burden of proving 
unnecessary hardship remains on the property owner" (¶ 7) 
(citations omitted).
Chief Justice Abrahamson and Justice Bradley did not participate in 
this case.
Torts
Fraud - Deceptive Trade Practices
Tietsworth v. Harley-Davidson 
Inc., 2004 WI 32 (filed 
26 March 2004)
Plaintiffs alleged that their motorcycles' engines contained a 
defect, although they did not allege any personal injury or property 
damages caused by such defect. Nor did they allege that the motorcycles 
had failed or malfunctioned. The circuit court dismissed their original 
claims for negligence, strict products liability, fraud, and deceptive 
trade practices under Wisconsin statutes. The plaintiffs appealed only 
the dismissal of their common-law fraud and statutory deceptive trade 
practices claims. The court of appeals reinstated both claims.
The supreme court, in an opinion written by Justice Sykes, reversed 
the court of appeals. First, "[a]n allegation that a product is 
diminished in value because the product line has demonstrated a 
propensity for premature failure such that the product might or will at 
some point in the future fail prematurely is too uncertain and 
speculative to constitute a legally cognizable tort injury and is 
therefore insufficient to state damages in a tort claim for fraud" 
(¶ 3). The court's conclusion was consistent with "many federal and 
state court decisions" (¶ 21).
Although one allegation in the complaint was "arguably sufficient to 
state a more particularized injury" (¶ 22), it was nonetheless 
barred by the economic loss doctrine. The majority opinion carefully 
analyzed prior case law but found no "authoritative recognition of an 
element-specific fraud-in-the-inducement tort cause of action as an 
exception to the economic loss doctrine" (¶ 34). The plaintiffs 
thus were left to their contract remedies (¶ 37).
Second, "[t]he plaintiffs have also failed to state a claim for 
deceptive trade practices in violation of Wis. Stat. § 100.18. The 
statute provides a private cause of action for pecuniary loss resulting 
from an advertisement to the public that contains an 'assertion, 
representation or statement of fact which is untrue, deceptive or 
misleading.' Wis. Stat. § 100.18(1), (11)(b). The plaintiffs' claim 
is based primarily on the allegation that Harley-Davidson ('Harley') 
failed to disclose the engine defect prior to the plaintiffs' motorcycle 
purchases. A nondisclosure does not constitute an 'assertion, 
representation or statement of fact' under Wis. Stat. § 100.18(1). 
The plaintiffs also allege that Harley's advertising material described 
the motorcycle engine as 'premium' quality, 'a masterpiece,' and 
'[e]ighty-eight cubic inches filled to the brim with torque and ready to 
take you thundering down the road.' This is classic advertising puffery, 
nonactionable at common law and under the statute" (¶ 4).
Justice Bradley did not participate.
Chief Justice Abrahamson dissented because "the majority opinion has 
gone too far in expanding the scope of the economic loss rule and the 
puffery doctrine" (¶ 47).
Wisconsin Lawyer