Wisconsin Lawyer
Vol. 79, No. 2, February 
2006
Piercing the Corporate Veil
The armor of personal immunity generally shields people doing 
business as a "corporation" from corporate obligations. But the 
protection may be pierced, and personal liability imposed, when a 
controlling shareholder operates the corporation as an "alter ego" for 
wrongful purposes, or under other certain circumstances.
 
 
by Mark R. Hinkston
orporate shareholders and officers are generally insulated 
from personal liability for the corporation's debts. This limited 
liability is metaphorically known as the "corporate veil." But the veil 
is not an absolute shield. Under certain circumstances, a court may 
pierce it to hold a shareholder or officer personally liable. Piercing 
is most commonly done when a corporation is the shareholder's "alter 
ego" and is a sham or façade used to evade creditors or commit 
fraud.
As demonstrated by recent Wisconsin Court of Appeals decisions, 
piercing is not confined to the "alter ego" context. In Rayner v. 
Reeves Custom Builders Inc.,1 the 
Wisconsin Court of Appeals held that personal liability attaches when a 
shareholder or officer violates consumer regulations such as Wisconsin's 
Home Improvement Code. The Rayner holding has the potential to 
affect the officers, agents, and employees of many businesses that sell 
goods and services to consumers.
In Advantage Leasing Corp. v. NovaTech Solutions,2 the court of appeals held that corporate veil 
piercing was not necessary to impose liability on a corporation's 
officer for her own tortious conduct because a person is personally 
liable for his or her own torts, regardless of status as a corporate 
officer or shareholder, even if the acts were committed within the scope 
of employment. These two cases present the opportunity to review the 
concept of piercing the corporate veil in Wisconsin, discuss situations 
in which piercing is appropriate, and highlight contexts in which the 
concept will be inconsequential in determining personal liability.
Personal Liability: The Alter Ego Doctrine
The Rule of Limited Liability. It has long been 
recognized that a corporation is an entity separate and distinct from 
its shareholders, even when it is owned by one person.3 Therefore, shareholders are not automatically 
liable for corporate debt4 and are not 
liable on the corporation's contracts.5 This 
rule of limited liability - referred to by the Wisconsin Supreme Court 
as the "the accouterment of incorporation"6 
- is an incentive to shareholders to invest and "has been called the 
most important legal development of the nineteenth century."7
Although limited liability is the rule, personal liability for 
corporate debt is sometimes imposed as a result of statute, such as in 
cases involving employers' tax withholding obligations, wage and 
retirement benefits, and environmental liability. In other cases, 
personal liability may arise because of contractual obligations, such as 
when a shareholder signs a personal guaranty.8
In situations in which statutes or contracts do not compel piercing, 
a court may invoke common law equity to do so. Typically this is done on 
the basis of what is known as the "alter ego" doctrine. In 1931, in 
Milwaukee Toy Co. v. Industrial Commission of Wisconsin,9 the Wisconsin Supreme Court described the doctrine 
by stating that limited liability will be disregarded and the corporate 
veil will be pierced when the corporation has no separate existence and 
a person deals with his or her own property through a corporation just 
as if he or she were dealing with it individually, and "applying the 
corporate fiction would accomplish some fraudulent purpose, operate as a 
constructive fraud, or defeat some equitable claim."10 The concept also is known as the 
"instrumentality" doctrine because to invoke it one must "establish that 
the corporate form was so ignored, controlled or manipulated that it was 
merely the instrumentality of another and that the misuse of the 
corporate form would constitute a fraud or promote injustice."11
The typical "alter ego" situation is one in which the shareholder 
disguises personal assets as corporate assets to get an advantage with a 
creditor and the creditor is induced to extend credit or provide goods 
or services under the assumption that the corporation has significant 
assets. In reality, the corporation is a shell to hide what are in fact 
the shareholder's assets.12 If the debtor 
corporation defaults on a loan or fails to pay for goods or services and 
the creditor has little or no hope of recovery from the corporation, the 
creditor may try to pursue the shareholder personally. The shareholder 
in turn asserts the defense of limited liability. The "alter ego" 
doctrine also comes into play when a creditor seeks to hold one company 
liable for the debt of an affiliated company (such as a 
subsidiary).13
Yet the vast majority of "alter ego" piercing cases involve attempts 
to pierce small, closely-held corporations (in which the number of 
shareholders and their interrelationship - often as family members - 
lend to the entity less formality than in larger entities) to pursue 
individual shareholders. Wisconsin courts have applied the "alter ego" 
doctrine to impose personal liability in scenarios in which: 1) a 
corporation had no assets and the shareholders made little attempt to 
hold meetings or maintain records and depleted the corporation's profits 
by paying themselves salary;14 and 2) two 
brothers, as sole shareholders in various corporations, operated the 
corporations "as a giant cash box with many drawers," adding or removing 
from the drawers "as desired, without documentation to permit subsequent 
identification or reconstruction of the transactions."15
 
Mark R. 
Hinkston, Creighton 1988 cum laude, practices with Knuteson, 
Powers & Quinn S.C., Racine.
 
The Prima Facie Elements. The concepts of "veil 
piercing" and "alter ego" are perhaps clear in theory but sometimes 
nebulous in application, leading Justice Benjamin Cardozo to comment 
that the veil piercing doctrine is "enveloped in the mists of 
metaphor."16 For almost 60 years after the 
Wisconsin Supreme Court's pronouncement of the "alter ego" doctrine in 
Milwaukee Toy, Wisconsin courts continued to apply its somewhat 
amorphous litmus test but there were no uniformly applied factors to 
judge whether piercing was warranted in a given case.
In 1988, in Consumer's Co-op of Walworth County v. 
Olsen,17 the Wisconsin Supreme Court 
attempted to clarify the situation by formulating a three-part test. It 
held that to prevail on a piercing claim premised on the "alter ego" 
doctrine, a plaintiff must prove: 1) that the defendant shareholder 
completely dominates the business practice with respect to a subject 
transaction to the extent that the corporation has "no separate mind, 
will or existence of its own"; 2) that the defendant shareholder used 
the control to commit fraud or wrong, to violate a statutory or other 
legal duty, or to act dishonestly or unjustly; and 3) that there was a 
causal connection between the first two elements and the harm to the 
plaintiff.18
The first prong's focus is on control, not ownership. Thus, the mere 
fact that one person owns all shares in a corporation will not 
suffice.19 In ascertaining whether there 
has been "complete domination" or control, a court assesses the extent 
to which an entity follows corporate formalities.20 For example, has the corporation conducted 
meetings, maintained corporate records, and filed annual reports with 
the state? Other factors that a court considers are: nonpayment of 
dividends, siphoning of corporate funds by the dominant shareholder, 
commingling of personal and corporate funds, and nonfunctioning of other 
officers or directors.21
As for the second prong, one must prove that the control emanating 
from the corporate informality caused an injustice. Whether a 
corporation was adequately capitalized when it was formed is a relevant 
determination with respect to this factor,22 the idea being that insufficient capital 
infusion is a red flag that a corporation was started as a sham. There 
is no specific formula to ascertain whether a company is adequately 
capitalized. Adequate capitalization is "measured by the nature and 
magnitude of the corporate undertaking" at the time of the company's 
formation.23
Some creditors unwisely assume that because a corporation defaulted, 
it must have been undercapitalized. However, the relevant time period to 
analyze capital adequacy is when the corporation was formed.24 Proving a corporation that was adequately funded 
on formation became undercapitalized due to business losses will not 
suffice. Nevertheless, if shareholders fail to infuse needed capital 
after an existing corporation significantly changes the nature of its 
business or substantially expands, this may constitute 
undercapitalization sufficient to satisfy the injustice prong.25
The third prong requires a nexus between the domination-caused 
injustice and an alleged injury. Injury will not be presumed. Merely 
because a creditor is owed money by a company that is discovered to have 
been undercapitalized at inception does not mean that the controlling 
shareholder is personally liable for the debt. An unpaid creditor trying 
to pierce the corporate veil must show that it relied on a controlling 
shareholder's financial misrepresentations (made to disguise 
undercapitalization) when the creditor extended credit or goods and 
services, thereby causing its loss.
All three of the prima facie elements elaborated in Consumer's 
Co-op (control, injustice, and causation) must exist for the court 
to allow piercing of the corporate veil.26 
A court will not pierce the veil of an adequately capitalized 
corporation merely because corporate formalities are not 
maintained.27 Nor will a court pierce the 
veil of a corporation that maintains corporate formalities just because 
it may have been undercapitalized at the start.28
In Consumer's Co-op, the supreme court applied its 
three-part test and reversed the trial court's finding that the veil of 
the family-owned business could be pierced to impose liability on the 
business's majority shareholder. The supreme court noted that because 
"stock was issued, officers were elected, meetings of the board of 
directors were frequently held, and all business was undertaken in the 
corporate name" with no improper commingling of business and corporate 
assets, the corporation adequately followed corporate 
formalities.29 It also held that the 
initial capitalization of $7,000 was adequate in view of the fact that 
the company initially had one customer and one part-time 
employee.30
Defenses: Waiver and Estoppel. Creditors may be 
found to have waived the right to pierce the corporate veil. In 
Consumer's Co-op, the supreme court noted that despite the 
debtor corporation's deteriorating financial condition and a notice on 
statements that "additional credit cannot be extended until your account 
is brought current," the creditor allowed the corporation to become 
further indebted to it. Despite its knowledge that the corporation was 
failing, the creditor also neglected to get a personal guarantee 
"initially, or as a condition to the continued receipt of credit." The 
court concluded that by continuing to extend credit and increase the 
corporation's indebtedness, despite its own policy to terminate credit 
after 60 days, the creditor "waived the right to claim inadequacy of 
capitalization as a basis to pierce the corporate veil."31 The court also found that the doctrine of 
estoppel precluded piercing since the shareholder detrimentally relied 
on the extension and continuation of credit "without any request for a 
personal guarantee or indication that Consumer's Co-op would seek to 
hold appellant personally liable for the debt incurred."32
LLC Application. The Wisconsin Supreme Court has 
urged flexibility in applying the "alter ego" elements due to the 
equitable nature of the remedy.33 
Flexibility has become especially paramount with the advent and 
popularity of new business entities, such as limited liability companies 
(LLCs). Wisconsin appellate courts have not specifically addressed the 
issue of whether an LLC's veil can be pierced to impose personal 
liability on LLC members or managers. That perhaps is because Wis. Stat. 
section 183.0304 ("Liability of members to 3rd parties") appears to 
expressly mandate veil piercing under appropriate circumstances. The 
statute provides that although an LLC's debts, obligations, and 
liabilities "shall be solely the debts, obligations and liabilities of 
the limited liability company," a court is not precluded from "ignoring 
the limited liability company entity under principles of common law of 
this state that are similar to those applicable to business corporations 
and shareholders in this state and under circumstances that are not 
inconsistent with the purposes of this chapter."
Some commentators argue that LLC veil piercing is 
inappropriate.34 An LLC's "corporate 
formalities" are less stringent than those of a corporation and LLC tax 
considerations may blur the line between an individual member and the 
company entity, perhaps giving a creditor an unfair advantage when 
attempting to pursue an LLC member personally. Nonetheless, in view of 
section 183.0304 it would seem clear that personal liability could 
nonetheless be imposed on an LLC member or manager provided that the 
Consumer's Co-op factors exist.35
Personal Liability: Violation of Consumer 
Regulations
The Rayner Case. The promulgation of 
consumer protection laws has created additional contexts that implicate 
veil piercing. For example, in Rayner v. Reeves Custom Builders 
Inc.,36 the Wisconsin Court of Appeals 
considered what it called an issue of first impression under Wisconsin 
law, namely whether the consumer protection regulations relating to home 
improvements "pierce the corporate veil and allow for personal liability 
against individual wrongdoers." It held "that they do if it is shown 
that the individual - rather than the entity - is responsible for 
devising the unfair method of selling home improvements."37
The Rayners had entered into a written home improvement contract with 
the defendant company for remodeling and an addition. They became 
dissatisfied and brought suit, alleging claims for breach of contract 
and violations of the Wisconsin Administrative Code regulations relating 
to home improvement practices (also known as the Wisconsin Home 
Improvement Code) (hereinafter "Code").38 
The Code was promulgated by the Wisconsin Department of Agriculture, 
Trade and Consumer Protection (DATCP) pursuant to Wis. Stat. section 
100.20(2), which is designed to prevent unfair trade practices. The 
claims were asserted against Reeves Custom Builders Inc. and Arthur and 
Beth Reeves (husband and wife) personally, as the company's 
shareholders, officers, and directors.
The Reeveses filed a motion to dismiss, arguing that to hold them 
personally liable would contravene the hallowed concept of limited 
liability. The Rayners contended that personal liability could be 
imposed on the Reeveses because, as officers, they fit within the Code's 
definition of a "seller": a "person engaged in the business of making or 
selling home improvements [including] corporations, partnerships, 
associations and any other form of business organization or entity, and 
their officers, representatives, agents and employees." The Reeveses, on 
the other hand, argued that the phrase "and their officers, 
representatives, agents and employees" was merely intended to make 
employers vicariously liable for those individuals, with no personal 
liability imposed. The circuit court disagreed and denied their motion 
to dismiss.39
On appeal, the Reeveses relied on Alberte v. Anew Health Care 
Services Inc.,40 in which the 
Wisconsin Supreme Court held that the Americans with Disabilities Act 
(ADA) did not make an employer's agent personally liable for ADA 
violations. The court of appeals rejected the Reeveses' argument, 
finding that although under the ADA the term "employer" included "any 
agent of such person[s]," the considerations that led the supreme court 
to conclude that there was no personal liability under the ADA would not 
apply in the home improvement context. Foremost among these 
considerations was that in most companies not in the home improvement 
business, employers' personnel decisions involve internal business 
practices that can be controlled by employers via "administrative 
oversight." On the other hand, "the home improvement industry involves 
individuals interacting with people on the outside," usually at a 
customer's home, where "the employer has little opportunity to exercise 
direct oversight of its agents" to prevent violations.41
The court construed "their officers, representatives, agents and 
employees" to have a plain meaning that "all of the named individuals 
and entities are potential sources of the unfair methods of dealing that 
Wis. Stat. § 100.20 meant to stamp out" and noted that "[t]o the 
extent individuals have the power to prevent unfair dealings with 
consumers, individuals will incur liability for noncompliance."42 The court clarified that its ruling did not mean 
that all officers, shareholders, or employees will be "vicariously 
liable for all vices imputable to the corporation." Individuals are 
"liable as sellers only when they commit violations of their own 
volition and design."43
The court of appeals then ruled that the circuit court properly 
refused to dismiss Arthur Reeves from the action since, as the corporate 
president and "contact person" with the buyers, "[a]ny corporate 
decision to act as he did originated with him."44 The court held that there was insufficient 
evidence to impose personal liability on Beth Reeves, because although 
she was a shareholder, her role was merely typing some documents, doing 
some of the corporate books, answering the telephone, and performing 
administrative functions.45
Practical Considerations: Rayner's Impact. 
Although Rayner involved the home improvement context, its 
holding should be a harbinger to those in other businesses governed by 
consumer regulations. For example, under Wisconsin's Motor Vehicle 
Repair Code (chapter ATCP 132), a repair "shop" is defined as "any 
natural person, corporation, partnership, or other business association 
or entity engaged in the motor vehicle repair business, and includes all 
owners, officers, employ[ees] and agents of the shop."46 Several other consumer regulations promulgated 
by the DATCP define the regulated entity broadly to include officers, 
agents, representatives, and employees, including regulations applicable 
to sales of frozen meat,47 basement 
waterproofing,48 mobile home park 
operation,49 and gasoline 
advertising.50 In view of these 
definitions, it is reasonable to assume that the court's logic in 
Rayner may apply in these other contexts to impose personal 
liability, but - as in Rayner - only to the extent the 
individuals have the power to prevent unfair dealings with consumers and 
"only when they commit violations of their own volition and 
design."51
Officers in corporations governed by consumer regulations should be 
aware that the "volition and design" edict may not mean only violations 
in which officers actively participate. For example, the construction 
trust fund statute imposes personal liability on officers and directors 
who are "responsible for the misappropriation."52 The Wisconsin Court of Appeals has held that it 
does not matter that the targeted officer was not the actual person who 
misappropriated the funds.53 The failure to 
take action to prevent the misappropriation, an act of omission rather 
than commission, is enough to impose liability. In view of that 
precedent, officers should take action to ensure that their company does 
not run afoul of regulations that govern their business, because if a 
violation does occur, the officers may be held responsible if they sat 
back and failed to act.
Personal Liability: Own Tortious Conduct
The Rayner decision is a natural offshoot of the principle 
reiterated over the years by Wisconsin courts that an individual is 
personally responsible for his or her own tortious or improper conduct 
and cannot use the corporate entity as a shield against personal 
liability for a tort he or she personally commits or participates 
in.54 The Wisconsin statutes codify this 
principle, providing that both a corporate shareholder and an LLC member 
or manager "may become personally liable by his or her acts or conduct 
other than as" a shareholder or member or manager.55
Many officers and employees assume that the shield of respondeat 
superior cloaks them from anything they do on the job. Yet it has 
always been the rule that they can be held personally liable for their 
own negligence, even when they are acting within the scope of their 
employment.56 The Wisconsin Court of 
Appeals recently highlighted the issue in an unpublished decision, 
Advantage Leasing Corp. v. NovaTech Solutions.57 In that case, the plaintiff ordered computer 
equipment from NovaTech to lease it to another company. Advantage 
alleged that it paid NovaTech for the equipment on the NovaTech 
president's representation that the equipment had been delivered to the 
lessee. When it turned out that it had not been delivered, Advantage 
sued and asserted a claim for intentional misrepresentation against 
NovaTech's president personally.
The president moved for summary judgment, alleging that the plaintiff 
had not presented enough evidence to allow the court to pierce the 
corporate veil. The circuit court agreed, relying on the mandate in 
Consumer's Co-op that piercing is not warranted in the absence 
of any of the three necessary elements. The court of appeals reversed, 
holding that the circuit court's reliance on Consumer's Co-op 
was misplaced. It noted that the plaintiff was not seeking to pierce the 
corporate veil and hold the defendant liable for a corporate debt but, 
rather, was seeking to hold the president liable for her own tortious 
conduct.
Personal Liability: Undisclosed Corporate 
Principal
An additional scenario in which personal liability may be imposed 
against a corporate actor is when he or she acts on behalf of the 
corporation without disclosing that fact. In Benjamin Plumbing Inc. 
v. Barnes,58 the Wisconsin Supreme 
Court reiterated that if a party contracting with a corporation knows 
that a corporate agent is contracting on behalf of a corporation, the 
agent is not personally liable on the contract unless he or she 
expressly assumes such liability. An agent may be held personally liable 
for the contractual debt if he or she fails to disclose to the 
contracting party the principal's corporate status.59 It is the agent's burden to disclose the 
principal's corporate status because the contracting party does not have 
the burden of "ferret[ing] out the record ownership" of the principal's 
business.60 Shareholders or LLC members who 
fail to take appropriate steps to dissolve their entities also may face 
liability for the company's debts.61
Conclusion
Creditors may think that an injustice is served when a debtor company 
fails, leaving them with no recourse other than to pursue the 
shareholders personally. But they must heed the Wisconsin Supreme Court 
edict that "the fiction of the corporate entity is not to be lightly 
regarded."62 Hence, piercing is an 
exceptional remedy that will be invoked only when the three 
Consumer's Co-op factors are present. A court's goal in 
assessing whether the corporate veil should be pierced is to determine 
whether a creditor has been damaged by a person who used the corporate 
form for unjust advantage rather than merely falling victim to the risk 
associated with dealing with a legitimately formed and operated small 
business. Only when the creditor can show that a controlling shareholder 
did business from the start as an undercapitalized shell to do wrong and 
caused the plaintiff harm will piercing be justified on the basis of the 
"alter ego" doctrine.
As for disregarding the veil for personal misconduct, the 
Rayner and Advantage Leasing decisions do not elevate 
the corporate actors' standard of care or impose duties where none 
previously existed. They merely clarify and elaborate on the 
long-standing principle that the veil can be pierced or disregarded to 
hold a person liable for his or her own misconduct. In other words, 
one's status as a corporate agent is not a license to abandon personal 
responsibility and act with impunity.
Increased awareness of the personal liability concept in the 
corporate context may deter corporate actors from committing misdeeds 
and thus can benefit a corporation and its officers, shareholders, and 
employees alike. The obvious lesson for shareholders and officers of 
small companies is to adequately capitalize the entity at incorporation, 
maintain corporate formalities, fully disclose the corporate principal's 
identity in conjunction with all business transactions, and recognize 
that the "corporate veil" will not insulate shareholders and officers 
from liability for everything they do.
Endnotes
1Rayner v. Reeves Custom 
Builders Inc., 2004 WI App 231, 277 Wis. 2d 535, 691 N.W.2d 705 
(review denied).
2Advantage Leasing Corp. v. 
NovaTech Solutions, No. 03-216 (Wis. Ct. App. March 24, 2005) 
(unpublished opinion) (review denied).
3Milwaukee Toy Co. v. 
Industrial Comm'n of Wis., 203 Wis. 493, 495, 234 N.W. 748 
(1931).
4Id.
5Posyniak v. School Sisters of 
St. Francis, 180 Wis. 2d 619, 636, 511 N.W.2d 300 (Ct. App. 
1993).
6Consumer's Co-op of Walworth 
County v. Olsen, 142 Wis. 2d 465, 483, 419 N.W.2d 211 (1988).
7Id. at 474 (quoting 
Barber, Piercing the Corporate Veil, 17 Willamette L. Rev. 371, 
371-72 (1981)).
8For an insightful discussion of 
those contexts, see Susan V. Kelley, Personal Liability for 
Corporate Debt, 67 Wis. Law. 12 (Oct. 1994).
9Milwaukee Toy Co. v. 
Industrial Comm'n of Wis., 203 Wis. 493, 234 N.W. 748 (1931).
10Id. at 495-96.
11National Soffit & 
Escutcheons v. Superior Sys., 98 F.3d 262, 265 (7th Cir. 1996).
12In re Kaiser, 791 F.2d 
73, 75 (7th Cir. 1986).
13Cemetery Servs. Inc. v. 
Wisconsin Dep't of Regulation & Licensing, 221 Wis. 2d 817, 
826-27, 586 N.W.2d 191 (Ct. App. 1998).
14Sprecher v. Weston's Bar 
Inc., 78 Wis. 2d 26, 253 N.W.2d 493 (1977).
15Quad/Graphics Inc. v. 
Fass, 548 F. Supp. 966, 969 (E.D. Wis. 1982), aff'd on other 
grounds, 724 F.2d 1230 (7th Cir. 1983).
16Berkey v. Third Avenue Ry. 
Co., 244 N.Y. 84, 94, 155 N.E. 58 (1926).
17Consumer's Co-op of 
Walworth County v. Olsen, 142 Wis. 2d 465, 419 N.W.2d 211 
(1988).
18Id. at 484.
19Milwaukee Toy, 203 
Wis. at 496 (stating "[a]lthough one individual owns all the stock he 
does not thereby become the corporation").
20Consumer's Co-op, 142 
Wis. 2d at 485.
21Discovery Tech. v. Avidcare 
Corp., No. 04-0685, ¶ 18 (Wis. Ct. App. Feb. 15, 2005) 
(unpublished opinion) (citing United States v. Pisani, 646 F.2d 
83, 88 (3rd Cir. 1981)).
22Consumer's Co-op, 142 
Wis. 2d at 485.
23Id. at 488.
24Id. at 486-87.
25Id. at 487.
26Id. at 482-84.
27Section 180.1835 (entitled 
"Limited liability") of Wisconsin's statutory close corporation laws 
provides that "[t]he failure of a statutory close corporation to observe 
usual corporate formalities or requirements relating to the exercise of 
its corporate powers or the management of its business and affairs is 
not grounds for imposing personal liability on the shareholders for 
obligations of the corporation." See also Wis. Stat. § 
183.0405(4) ("[f]ailure of a limited liability company to keep or 
maintain any of the records or information required under this section 
shall not be grounds for imposing liability on any person for the debts 
and obligations of the limited liability company").
28Consumer's Co-op, 142 
Wis. 2d at 482-83 (stating "[i]n order for the corporate veil to be 
pierced, in addition to undercapitalization, additional evidence of 
failure to follow corporate formalities or other evidence of pervasive 
control must be shown").
29Id. at 488-89.
30Id. at 496-97.
31Id. at 491-94.
32Id. at 495-96.
33Id. at 485.
34See, e.g., Stephen M. 
Bainbridge, Abolishing LLC Veil Piercing, 2005 U. Ill. L. Rev. 
77.
35Minnesota has a comparable 
statute, providing: "The case law that states the conditions and 
circumstances under which the corporate veil of a corporation may be 
pierced under Minnesota law also applies to limited liability 
companies." Minn. Stat. § 332B.303(2) (2003). The Minnesota Court 
of Appeals relied on this statute to hold that an LLC's veil can be 
pierced (although it held that the facts in the case did not warrant 
piercing). Tom Thumb Food Mkts. Inc. v. TLH Props. LLC, No. 
C9-98-1277, 1999 WL 31168 (Minn. Ct. App. Jan. 26, 1999).
36Rayner v. Reeves Custom 
Builders Inc., 2004 WI App 231, 277 Wis. 2d 535, 691 N.W.2d 705 
(review denied).
37Id. ¶ 1.
38Wis. Admin. Code ch. ATCP 110 
(2004). For an overview of the Code, see Mark R. Hinkston, 
Revisiting Wisconsin's Home Improvement Code, 76 Wis. Law. 12 
(Oct. 2003).
39Rayner, 2004 WI App 
231, ¶¶ 7-9.
40Alberte v. Anew Health Care 
Serv. Inc., 2000 WI 7, 232 Wis. 2d 587, 605 N.W.2d 515.
41Rayner, 2004 WI App 
231, ¶¶ 10-14.
42Id. ¶ 14.
43Id. ¶ 15.
44Id. ¶ 19.
45Id. ¶ 20.
46Wis. Admin. Code § ATCP 
132.01(13).
47Wis. Admin. Code § ATCP 
109.01(5).
48Wis. Admin. Code § ATCP 
111.02(5).
49Wis. Admin. Code § ATCP 
125.01(3).
50Wis. Admin. Code § ATCP 
113.01.
51Rayner, 2004 WI App 
231, ¶ 15.
52Wis. Stat. § 779.02(5) 
("Theft by contractors").
53Capen Wholesale Inc. v. 
Probst, 180 Wis. 2d 354, 509 N.W.2d 120 (Ct. App. 1993).
54See Oxmans' Erwin 
Meat Co. v. Blacketer, 86 Wis. 2d 683, 692-93, 273 N.W.2d 285 
(1979) (citing 3A William Meade Fletcher et al., Fletcher Cyclopedia 
of the Law of Private Corporations § 1143 and Restatement 
(Second) of Torts §§ 523, 549).
55Wis. Stat. § 
180.0622(2)(a) ("Liability of shareholders, transferees and others"); 
Wis. Stat. § 183.0304(1) ("Liability of members to 3rd 
parties").
56Shannon v. City of 
Milwaukee, 94 Wis. 2d 364, 369-70, 289 N.W.2d 564 (1980). See 
also Colton v. Foulkes, 259 Wis. 142, 147-48, 47 N.W.2d 901 (1951) 
(holding that negligence claims could be asserted against employees who 
negligently performed construction services).
57Advantage Leasing Corp. v. 
NovaTech Solutions, No. 03-216 (Wis. Ct. App. March 24, 2005) 
(unpublished opinion).
58Benjamin Plumbing Inc. v. 
Barnes, 162 Wis. 2d 837, 470 N.W.2d 888 (1991).
59Id. at 850-51.
60Id. at 851.
61See, e.g., New 
Horizons Supply Coop. v. Haack, No. 98-1865 (Wis. Ct. App. Jan. 28, 
1999) (unpublished opinion).
62Milwaukee Toy, 203 
Wis. at 496.
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