 Wisconsin Lawyer
Wisconsin Lawyer
Vol. 79, No. 4, April 
2006
Dual Practice: Combining the Practice of Law with Other 
Occupations
In certain circumstances, and with 
certain restrictions, ethics rules permit Wisconsin lawyers to engage in 
the practice of law and a second occupation. Here are guidelines for 
lawyers considering dual practices.
by Timothy J. Pierce
 As 
ethics counsel for the State Bar of Wisconsin, I spend a lot of my time 
taking calls on the Ethics Hotline. One question that regularly arises 
is whether, or to what extent, a lawyer may engage in the dual practice 
of law and another occupation, such as real estate brokerage or 
financial services. That topic has been addressed by the State Bar's 
Standing Committee on Professional Ethics in several opinions.1 However, most of those opinions are at least 20 
years old. In recent meetings, prompted by the committee's belief that 
several Wisconsin lawyers engage in a second occupation, the Ethics 
Committee has again considered the question of dual practice. In this 
article, I offer some suggested guidelines, derived from discussions at 
those meetings, for lawyers considering engaging in the dual practice of 
law and another occupation. Although this article does not address every 
possible aspect of dual practice, it should provide a useful starting 
point for lawyers interested in this topic.
As 
ethics counsel for the State Bar of Wisconsin, I spend a lot of my time 
taking calls on the Ethics Hotline. One question that regularly arises 
is whether, or to what extent, a lawyer may engage in the dual practice 
of law and another occupation, such as real estate brokerage or 
financial services. That topic has been addressed by the State Bar's 
Standing Committee on Professional Ethics in several opinions.1 However, most of those opinions are at least 20 
years old. In recent meetings, prompted by the committee's belief that 
several Wisconsin lawyers engage in a second occupation, the Ethics 
Committee has again considered the question of dual practice. In this 
article, I offer some suggested guidelines, derived from discussions at 
those meetings, for lawyers considering engaging in the dual practice of 
law and another occupation. Although this article does not address every 
possible aspect of dual practice, it should provide a useful starting 
point for lawyers interested in this topic.
Several states, including Wisconsin, have ethics opinions dealing 
with dual practice.2 Although the State Bar 
of Wisconsin's Professional Ethics Committee's previous opinions on this 
topic were issued under the now superseded Code of Professional 
Responsibility, nothing in the current Rules of Professional Conduct 
(adopted in 1988) per se prohibits a lawyer from engaging in the dual 
practice of law and another occupation, and those opinions should be 
reviewed by any Wisconsin lawyer considering a second occupation. 
Wisconsin's older opinions took the position, consistent with the 
position of the American Bar Association (ABA), that dual practice was 
permitted by the Code. These opinions approved, subject to certain 
restrictions, lawyers' proposals to engage in other occupations such as 
real estate brokerage and the sale of title insurance. Some other states 
that have addressed the issue have taken the position that dual practice 
is not prohibited by ethics rules, but not every state has taken as 
permissive a view as that found in Wisconsin's opinions.3
Suggested Guidelines for Dual Practice
 Timothy J. Pierce, U.W. 1992, is 
the State Bar ethics counsel and reporter for the Professional Ethics 
Committee.
Timothy J. Pierce, U.W. 1992, is 
the State Bar ethics counsel and reporter for the Professional Ethics 
Committee.
 
The following guidelines for Wisconsin lawyers considering 
undertaking the dual practice of law and another occupation reflect the 
thinking of the State Bar's Standing Committee on Professional Ethics, 
for which I serve as reporter. These guidelines, however, are not 
binding on any court or the Office of Lawyer Regulation.
1) The dual practice of law and another occupation is 
generally permissible, provided that certain conditions are 
met. This is the position of numerous ethics committees that 
have considered the issue, including Wisconsin's.4 This conclusion is based on the fact that both the 
ABA's Model Rules of Professional Conduct5 
and Wisconsin's current Rules of Professional Conduct do not contain any 
explicit prohibition on dual practice. Therefore, there is no basis for 
concluding that the dual practice of law and another occupation would 
never be permissible in Wisconsin.
Needless to say, however, providing nonlegal services to legal 
clients must be undertaken with care and there are traps for the unwary. 
There are situations in which the provision of such services would not 
be permissible under the Rules, and a lawyer must carefully analyze each 
particular situation. It is particularly important to be mindful of 
conflicts of interest, as discussed below.
2) A lawyer is at all times governed by the Rules of 
Professional Conduct, and ordinarily, the person to whom a lawyer 
provides nonlegal services will be considered a legal client with 
respect to the applicability of the Rules of Professional 
Conduct. Most ethics opinions on this topic take the position 
that if a lawyer provides "law-related" services to a client in addition 
to legal services, then the lawyer is bound by the Rules of Professional 
Conduct in the provision of both. In Opinion E-83-14, the State Bar's 
Professional Ethics Committee cited New York State Bar Opinion 206 
(1971) for the following definitions of law-related and unrelated 
occupations:
"A totally unrelated occupation would be one where the products or 
services provided to customers or clients would not involve either 
services or the need for services which would be essentially legal in 
nature....
"(A law-related occupation is any) business where the 
lawyer-participant's activity would be likely to involve frequent 
solution of problems that are essentially legal in nature...."
Occupations that have been found to be law-related include real 
estate brokerage,6 sale of title 
insurance,7 administrative assistance to 
trucking companies,8 and "marriage 
counseling, accountancy, labor relations consulting, and the operation 
of an insurance agency ... or a loan or mortgage brokerage 
office."9 Lawyers often choose second 
occupations that enable them to draw on their legal experience, and 
thus, most instances of dual practice involve providing law-related 
services to legal clients.
A lawyer engaged in a second occupation who provides law-related 
services to clients must be able to harmonize the Rules of Professional 
Conduct with the rules and regulations governing the second occupation. 
For example, a lawyer providing real estate brokerage services must be 
able to reconcile a lawyer's duty to keep all information relating to 
the representation of a client confidential10 with any disclosure requirements imposed on 
brokers.
Under some circumstances it may not be reasonable to apply the Rules 
to the provision of law-related services. For example, a lawyer may be 
an owner of a mortgage brokerage to which he has referred a personal 
injury client whom he has learned is looking for a house. The brokerage 
is completely separate and distinct in operations, personnel, and 
location from the lawyer's law practice, and the lawyer informs the 
client that the client will not enjoy the protections of the 
attorney-client relationship in the provision of brokerage services. 
Under such circumstances, it seems a stretch to require that the client 
be treated as a legal client when seeking a mortgage.11 However, the burden to disclose to the client 
that the benefits of the attorney-client relationship do not attach in 
such a situation rests squarely on the lawyer and such disclosure is 
necessary so that the client is not misled.
3) The dual provision of legal and other services to a client 
is normally a business transaction with a client and creates potential 
and/or actual conflicts of interest. Therefore, the client must consent 
in writing to the transaction after consultation. If the lawyer 
is providing nonlegal services to the client for some form of pecuniary 
gain or benefit, then SCR 20:1.8(a) applies. That rule requires that 
whenever a lawyer enters into a business transaction with a client or 
acquires an interest adverse to a client, the terms of the transaction 
must be fair and reasonable and be transmitted to the client in writing, 
the client must be given reasonable opportunity to seek the advice of 
independent counsel, and the lawyer must obtain the client's consent in 
writing. The Rule reads as follows:
SCR 20:1.8 Conflict of Interest: Prohibited 
Transactions
(a) A lawyer shall not enter into a business transaction with a 
client or knowingly acquire an ownership, possessory, security or other 
pecuniary interest adverse to a client unless:
(1) the transaction and terms on which the lawyer acquires the 
interest are fair and reasonable to the client and are fully disclosed 
and transmitted in writing to the client in a manner which can be 
reasonably understood by the client;
(2) the client is given a reasonable opportunity to seek the advice 
of independent counsel in the transaction; and
(3) the client consents in writing thereto.
The Wisconsin Supreme Court recently discussed the requirements of 
SCR 20:1.8(a) in Disciplinary Proceedings against 
Trewin.12 In that case, the court held 
that a lawyer's acquisition of an adverse interest to a client in the 
form of a loan results in at least a potential conflict, and thus the 
written consent required by SCR 20:1.8(a)(3) must include a waiver of 
any conflict. The court took a broad view of what constitutes a 
potential conflict of interest that requires a waiver from the client, 
and a lawyer engaging in any sort of business transaction with a client 
must discuss potential conflicts and obtain appropriate waivers.
The Wisconsin Supreme Court presently is considering revisions 
proposed by the Ethics 2000 Committee to the Rules of Professional 
Conduct.13 In addition to the requirements 
of the present Rule, the proposed new SCR 20:1.8(a) requires that 
lawyers inform clients in writing of the desirability of 
seeking independent counsel and that clients give "informed consent," in 
writing, to the lawyer's role in the transaction.
It is very likely that the court will adopt the Rule as proposed. It 
is therefore important that lawyers understand "informed consent," which 
is defined in the proposed Rules as follows:
"`Informed consent' denotes the agreement by a person to a proposed 
course of conduct after the lawyer has communicated adequate information 
and explanation about the material risks of and reasonably available 
alternatives to the proposed course of conduct."
Checklist for Providing Nonlegal Services. Based on 
the present Rule and the proposed new Rule, the following checklist is 
suggested for a lawyer providing nonlegal services to, and thus entering 
into a business transaction with, a client:
1) Ensure that the terms of the transaction are fair and reasonable 
to the client. For example, give consideration to prevailing market 
prices and the costs of reasonably available alternatives.
2) Inform the client, in writing, of the following:
a) the terms of the transaction in a manner that the client can 
reasonably understand (that is, use plain language);
b) the lawyer's financial interest in the transaction and the means 
by which it is determined;
c) any existing and reasonably foreseeable potential conflict of 
interest, which must be waivable;
d) the potential adverse conse-
quences arising from any conflict of interest;
e) the opportunity to consult with independent legal counsel and then 
to provide the client with that opportunity;
f) any reasonably available alternatives, such as the purchase of 
products or services other than those provided by the lawyer; and
g) whether the provision of nonlegal services will involve foregoing 
the protections of the attorney-client relationship, such as if the 
services are provided by a separate entity in which the lawyer has an 
interest.
3) Obtain in writing the client's informed consent to the transaction 
and the waiver of any actual and potential conflicts.
It also is important to keep in mind that a lawyer may not seek a 
client's consent to a conflict under circumstances in which the conflict 
is not waivable (for example, the lawyer could not reasonably believe 
that she could provide adequate representation to the client). Thus, the 
burden is on the lawyer to first determine whether or not it is 
appropriate to even enter into such a transaction with a client. For 
example, because of infirmities of aging or illness, an estate planning 
client may not be able to fully appreciate the conflict caused by the 
lawyer's interests in the sale of financial products and the 
availability of alternatives.
4) At all times, communications about a lawyer's services are 
governed by SCR 20:7.1 through 20:7.5. Any advertising that 
mentions the lawyer's ability or willingness to provide legal services 
is governed by the Rules of Professional Conduct. If a lawyer chooses to 
advertise nonlegal services based on the lawyer's status as a lawyer, 
thus implying that clients will obtain benefits from the lawyer's legal 
expertise, the advertisements are governed by the Rules.14 Thus a lawyer who advertises a real estate 
business that is owned by "Attorney X" or affiliated with the "Law 
Offices of Attorney X" must abide by the Rules that govern lawyer 
advertising.
Lawyers also must be careful to observe the ban on in-person 
solicitation when providing nonlegal services and may not use the second 
business as a way to solicit legal clients in a manner that violates the 
Rules. SCR 20:7.3(c), the Rule that imposes a general ban on in-person 
and telephone solicitation provides, in part, as follows:
SCR 20:7.3 Direct Contact with Prospective 
Clients
...
(c) A lawyer shall not initiate personal contact, including telephone 
contact, with a prospective client for the purpose of obtaining 
professional employment except in the following circumstances and 
subject to the requirements of Rule 7.1 and paragraph (d):
(1) If the prospective client is a close friend, relative or former 
client, or one whom the lawyer reasonably believes to be a client.
(2) Under the auspices of a public or charitable legal services 
organization.
(3) Under the auspices of a bona fide political, social, civic, 
fraternal, employee or trade organization whose purposes include but are 
not limited to providing or recommending legal services, if the legal 
services are related to the principal purposes of the organization.
This means that when a lawyer is providing nonlegal services to a 
person who is not a current or former legal client, the lawyer may not 
offer, by means of any real-time communication, to also provide legal 
services should the need arise. ("Real time" is any in-person, 
telephone, or chat room or other instant electronic communication.) For 
example, a lawyer who owns a real estate brokerage may not offer to 
provide legal services to clients of the brokerage unless the lawyer 
complies with SCR 20:7.3. Such a lawyer, however, may respond to an 
unsolicited request for legal services. It is worth noting that the 
exception allowing direct contact with former clients is consistently 
interpreted as referring solely to former legal clients.15
In some circumstances, the advertising Rules will not necessarily 
apply. The lawyer who advertises a second, nonlaw-related occupation 
(such as a bakery) in a manner that does not mention the lawyer's status 
as a lawyer, and thus does not imply the availability of legal services, 
will not be bound by the advertising Rules with respect to such ads. 
However, this lawyer still could not solicit legal clients from behind 
the bakery counter.
5) A lawyer must at all times be mindful of SCR 20:5.4 and 
maintain her professional independence as a lawyer and avoid 
impermissible fee-sharing.
SCR 20:5.4 prohibits lawyers from sharing legal fees with nonlawyers, 
with limited exceptions (such as compensation of employees.) It also 
prohibits lawyers from entering into partnerships or other business 
arrangements with nonlawyers if any part of the business constitutes the 
practice of law. In considering business arrangements with respect to a 
second occupation, the lawyer must be careful not to allow nonlawyers 
any control over the lawyer's legal practice and must be careful to 
avoid any sharing of legal fees.
Conclusion
Neither the present nor proposed Rules of Professional Conduct in 
Wisconsin absolutely prohibit a lawyer from engaging in the dual 
practice of law and another occupation. However, any lawyer who chooses 
to engage in dual practice must exercise care to:
1) identify and resolve conflicts;
2) follow SCR 20:1.8(a) when engaging in business transactions with 
clients;
3) follow the Rules of Professional Conduct when providing 
law-related services to clients;
4) follow the Rules of Professional Conduct with respect to 
communications about the lawyer's services;
5) maintain the lawyer's professional independence.
Endnotes
1See Wis. Formal Ethics 
Ops. E-82-11, E-83-14, E-85-05, E-86-03, E-90-02.
2Case law on this topic is 
extremely scant and almost all guidance comes from ethics opinions. For 
lawyers looking for guidance from other states with ethics rules similar 
to Wisconsin's, the Oklahoma Bar Association's Legal Ethics Committee 
Advisory Opinion 316 provides a good discussion of the sale of 
"ancillary services" to clients, and the Colorado Bar Association's 
Ethics Committee Formal Opinion 98 provides an excellent general 
discussion of the topic.
3For example, other states have 
taken the position that the conflicts of interest in providing legal and 
real estate brokerage services to a client in the same transaction are 
so great that ethics rules prohibit such an arrangement. See 
State Bar of N. Dak. Ethics Op. 92-17 (1993); N.Y. County Lawyers' Ass'n 
Ethics Op. No. 685 (1991); R.I. Ethics Advisory Panel Op. No. 96-29 
(1996); W. Va. State Bar Legal Ethics Op. 89-1.
4See Wis. Ethics Op. 
E-82-11.
5ABA Model Rule 5.7 explicitly 
permits dual practice, with certain limitations.
6Wis. Ethics Op. E-86-03.
7Wis. Ethics Op. E-85-05.
8Wis. Ethics Op. E-83-14.
9ABA Formal Op. 328 (1972).
10See SCR 20:1.6.
11ABA Model Rule 5.7 discusses 
such circumstances and reads as follows:
Rule 5.7 Responsibilities Regarding Law-related Services
(a) A lawyer shall be subject to the Rules of Professional Conduct 
with respect to the provision of law-related services, as defined in 
paragraph (b), if the law-related services are provided:
(1) by the lawyer in circumstances that are not distinct from the 
lawyer's provision of legal services to clients; or
(2) in other circumstances by an entity controlled by the lawyer 
individually or with others if the lawyer fails to take reasonable 
measures to assure that a person obtaining the law-related services 
knows that the services are not legal services and that the protections 
of the client-lawyer relationship do not exist.
(b) The term "law-related services" denotes services that might 
reasonably be performed in conjunction with and in substance are related 
to the provision of legal services, and that are not prohibited as 
unauthorized practice of law when provided by a nonlawyer.
The Model Rule provides a framework for determining when a lawyer 
providing nonlegal services should be bound by the Rules of Professional 
Conduct. This framework would ensure that a lawyer who provides 
law-related services from her office would be bound by the Rules, but, 
for example, would allow the lawyer who owns a financial services firm, 
which is separate and apart from her law office, to refer a client and 
have the separate entity not be bound by the Rules in the provision of 
financial services if the lawyer fully advises the client of this fact 
and its ramifications. ABA Model Rule 5.7 has no Wisconsin equivalent, 
and no equivalent rule is part of the Ethics 2000 proposal. Thus, 
Wisconsin lawyers may not rely on ABA Model Rule 5.7 as 
authority.
122004 WI 116, 275 Wis. 2d 116, 
684 N.W.2d 121.
13The proposed new Rule 20:1.8(a) 
(with changes red-lined) reads as follows:
(a) A lawyer shall not enter into a business transaction with a 
client or knowingly acquire an ownership, possessory, security or other 
pecuniary interest adverse to a client unless:
(1) the transaction and terms on which the lawyer acquires the 
interest are fair and reasonable to the client and are fully disclosed 
and transmitted in writing to the client in a manner 
which that can be reasonably understood by the 
client;
(2) the client is advised in writing of the desirability of 
seeking and is given a reasonable opportunity to seek the advice of 
independent legal counsel in on the 
transaction; and
(3) the client consents gives informed consent, in a 
writing thereto signed by the client, to the 
essential terms of the transaction and the lawyer's role in the 
transaction, including whether the lawyer is representing the client in 
the transaction.
14See Utah Ethics Advisory Op. 
01-05.
15See R.I. Ethics 
Advisory Panel Op. No. 96-26 (1996).
Wisconsin Lawyer