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CPA Vision Project Statement
Seeing its livelihood
threatened by software programs, the accounting profession set out to reinvent
itself. The American Institute of Certified Public Accountants plled members
and organizations to identify the primary values, competencies, and services
that distinguish their profession. The result is this "CPA Vision Project"
statement.
Core Purpose
CPAs ... making sense of a changing and complex world.
Vision Statement
CPAs are the trusted professionals who enable people and organizations
to shape their future. Combining insight with integrity, CPAs deliver
value by:
- communicating the total picture with clarity and objectivity,
- translating complex information into critical knowledge,
- anticipating and creating opportunities, and
- designing pathways that transform vision into reality.
Top Five Core Values
Continuing Education and Life-long Learning. CPAs highly value
continuing education beyond certification and believe it is important
to continuously acquire new skills and knowledge.
Competence. CPAs are able to perform high-quality work in a capable,
efficient, and appropriate manner.
Integrity. CPAs conduct themselves with honesty and professional
ethics.
Attuned to Broad Business Issues. CPAs are in tune with the overall
realities of the business environment.
Objectivity. CPAs are able to deal with information free of distortions,
personal bias, or conflicts of interest.
Top Five Core Competencies
Communications and Leadership Skills. Able to give and exchange
information within meaningful context and with appropriate delivery and
interpersonal skills. Able to influence, inspire, and motivate others
to achieve results.
Strategic and Critical Thinking Skills. Able to link data, knowledge,
and insight together to provide quality advice for strategic decision-making.
Focus on the Customer, Client, and Market. Able to anticipate
and meet the changing needs of clients, employers, customers, and markets
better than competitors.
Interpretation of Converging Information. Able to interpret and
provide a broader context using financial and nonfinancial information.
Technologically Adept. Able to use and leverage technology in
ways that add value to clients, customers, and employers.
Top Five Core Services
Assurance and Information Integrity. Provide a variety of services
that improve and assure the quality of information, or its context, for
business decision-making.
Management Consulting and Performance Management. Provide advice
and insight on the financial and nonfinancial performance of an organization's
operational and strategic processes through broad business knowledge and
judgment.
Technology Services. Provide services that leverage technology
to improve objectives and decision-making, including business application
processes, system integrity, knowledge management, system security, and
integration of new business processes and practices.
Financial Planning. Provide a variety of services to organizations
and individuals that interpret and add value by using a wide range of
financial information. These include everything from tax planning and
financial statement analysis to structuring investment portfolios and
complex financial transactions.
International Services. Provide services to support and facilitate
commerce in the global market.
For more detailed information about the CPA vision and the vision process,
please visit cpavision.org. This site
includes an array of resources for visioning, planning, and achieving
a vision from both an individual and institutional perspective. These
resources include profiles of CPA pathfinders, "white papers" on future-oriented
topics, and a copy of CPA Vision Project - 2011 and Beyond, which reports
on the results of the grassroots vision effort and serves as a valuable
vision tool. © 2000 AICPA
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