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March 11, 2026 – Explore the evolution and impact of legal blogging with Kevin O'Keefe, CEO of LexBlog Inc., as he shares insights on how lawyers can leverage blogs for reputation, niche authority, and adapting to AI advancements. The LexBlog Library "indexes and archives legal commentary published across the web, providing the structure and metadata required to power the AI-driven web."
O'Keefe, who started his legal career as a trial lawyer in La Crosse, discusses his path into the legal tech world, the democratization of legal publishing through blogs, and how lawyers can leverage legal blogs in an Internet age now dominated by AI. Joe Forward and Peter Kraemer, of the State Bar of Wisconsin, lead the discussion with O'Keefe, a pioneer of legal blogging in the U.S.
Listen to more episodes of the Bottom Up podcast at wisbar.org/podcasts or wherever you get your podcasts.
Chapters
00:00 Introduction to Blogging and Legal Insights
02:15 The Evolution of LexBlog and Its Impact
04:32 Understanding the LexBlog Platform
06:58 The Importance of Independent Blogging
09:11 Niche Blogging and Its Benefits
11:38 Strategies for Successful Blogging
14:02 Overcoming Blogging Challenges
16:33 Getting Started with Blogging
19:50 Kevin O'Keefe's Journey from Lawyer to Tech Entrepreneur
25:51 The Journey of Entrepreneurship
27:17 The Impact of AI on Legal Practice
29:14 Building Relationships Through Blogging
32:37 The Role of LexBlog in Legal Blogging
35:20 The Birth of WisLawNOW
38:58 The Future of Legal Blogging and AI
