May 28, 2025 – How often do you purchase something via the internet?

The most likely answer is “all the time.”

The internet has revolutionized commerce, making it easier than ever for businesses to reach customers, sign contracts, and conduct transactions across state and national borders.

But with convenience comes complexity. Businesses operating online must contend with an intricate legal landscape to avoid liability, protect intellectual property, and stay compliant with evolving regulations.

And the regulations, laws, and liabilities regarding e-commerce continue to evolve and become more complex as the volume of buying and selling over the internet increases.

How do you keep track as a business attorney? With The Law of Business on the Internet.

New from State Bar of Wisconsin PINNACLE®, The Law of Business on the Internet is a vital resource for attorneys advising clients on internet-based transactions.

This comprehensive guide distills critical principles from state and federal laws, giving attorneys the tools to counsel businesses confidently.

This book covers key legal issues that arise in online business operations, including:

• Enforceability of online contracts - Understand digital agreements, e-signatures, and traps to be wary of;

• Jurisdictional challenges - Determine when and where a business can be sued for online activity;

• Intellectual property considerations - Protect trademarks, domain names, copyrights, and patents;

• Data privacy & cybersecurity - manage compliance with data breach laws and protect consumer information;

• Website content & disclaimers - Reduce liability through effective website policies; and

• AI & commercial contracting - Explore the rise of automated contract tools and digital transactions.

It includes practical insights into online advertising regulations, tax considerations, and best practices for commercial email communications.

Find out more about The Law of Business on the Internet on WisBar’s Marketplace.