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  • InsideTrack
  • October 19, 2022

    New Member Discount: Let Gavel Marketing Tell Your Firm's Story

    Gavel Marketing, now in partnership with the State Bar of Wisconsin, offers professional marketing and branding services for your law firm. State Bar members receive a discount when working with Gavel Marketing.

    Oct. 19, 2022 – Gavel Marketing launched with a singular mission: to aid legal professionals across North America in successfully telling their stories.

    “We’ve all seen them… the horrible commercials that were created to ‘promote’ a law firm,” said Nancy O’Hare Zika, owner of Gavel Marketing. Those commercials, she believes, don’t do anything to promote the legal field. “They do the opposite. It’s our mission to combat that stigma.”

    Gavel Marketing pulls from years of brand-focused marketing expertise, with the knowledge and the tools to handle all your creative marketing. “Our team is prepared to fulfill a variety of roles, depending on your firm’s needs,” said O’Hare Zika.

    Gavel Marketing is a 13-year-old organization that started at O’Hare Zika's kitchen table with one employee, and has since grown into a full-service creative marketing agency known for storytelling.

    Now partnered with the State Bar of Wisconsin, Gavel Marketing offers discounts on services for all sizes of firms, including:

    • video production

    • graphic design

    • multi-platform market strategy and campaigns;

    • digital campaigns such as YouTube and streaming, as well as traditional methods such as broadcast, cable, radio, and billboards; and

    • managing your social media presence day-to-day.

    Their new partnership with the State Bar means that State Bar members receive a 20% discount on all services and the annual partnership fee is waived.

    “You are busy doing what you do best, and that doesn’t leave much time to properly brand your firm or get your story in front of potential clients,” said O’Hare Zika. “You can trust us to get the word out.”

    Remember: You Have Additional Member Benefits that Help Save You Money

    State Bar membership also helps you with your practice – and in your life outside the office. See the list on WisBar’s Member Benefit Discounts page, which is sorted by category.

    For instance, with your membership you can find discounts for running your office, such as 10% discount on the monthly subscription to MyCase, 50% off air shipping and 30% off ground shipping with UPS, 22% savings on Verizon corporate monthly plan access fees, and discounts through the Office Depot Partner Program.

    Save 25% on credit card processing fees via LawPay, receive discounts on practice software platforms like CLIO and Tabs3, and gain access to Patriot Payroll software. You can also get 20% off flowers and gift baskets from 1-800-Flowers.

    Traveling soon? Check out the Travel Discount Program that offers State Bar of Wisconsin members discounts on travel around the world. Get an average savings of 10-20% below market on hotels, car rentals, and entertainment. Plus you can get discounts on Sam’s Club new memberships, the Calm app, ADT Home Security, theme parks and attractions, movie tickets, sports tickets, ski resorts, livestream concerts, and more.

    In addition, your membership allows your firm to join the State Bar’s group health plan for law firms – for some, at a substantial savings from their previous plans. There’s more for you and your firm: check out discounts on insurance plans covering life, long-term care and long-term disability, professional liability, property and casualty insurance for your firm, and more.

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