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  • InsideTrack
  • August 19, 2020

    Tip: The Advantage of Being a Small Law Practice

    If you're a solo or small firm lawyer, you are the business. Clients don't see a big firm machine – they are connecting with you as a person.

    Aug. 19, 2020 – If you’re a solo or small firm lawyer, you are the business. Clients don’t see a big firm machine – they are connecting with you as a person.

    “Oftentimes, that is the single most differentiating thing you can bring to the marketplace,” said AJ Sue, a business coach at AJ Consulting, LLC.

    Sue spoke at the 2019 Wisconsin Solo & Small Firm Conference.

    “A lot of business is done for personal reasons, especially at the small business level,” he said. “As a small business owner, recognize and leverage the fact that you are an individual, a person who can bring a personal level of service.”

    Solo and small firms can’t provide services to as many clients as bigger firms, of course, but clients who value a personal business touch will be loyal to you.

    “It’s a high value opportunity by being authentic,” Sue said.

    Get More Tips at the (Virtual) 2020 Wisconsin Solo and Small Firm Conference

    2020 Wisconsin Solo & Small Firm Conference logo

    The 2020 Wisconsin Solo & Small Firm Conference (WSSFC) is coming to your computer Oct. 28-30.

    WSSFC will be a virtual conference – and will have all the events that make the conference a great one for Wisconsin’s solo and small-firm lawyers.

    Attendees will be able to attend CLE and plenary sessions, browse and meet with exhibitors in the vendor hall, network with colleagues, have a private conversation with a speaker, and enter for a chance to win prizes – all while social distancing at work or home.

    Plus, you’ll save on the expense of a hotel and travel and meals away from home.

    Attend the Conference – At Home or Office

    This conference “is my favorite conference and the most important conference each year for solo and small-firm attorneys,” says State Bar President Kathy Brost, who has been involved with organizing the conference for going on 10 years.

    “While it is virtual this year, this conference is full of practical tips and techniques that will help you both practice law successfully in the age of COVID 19 and enjoy life.”

    The schedule continues its tradition of four separate CLE tracks: Substantive Law, Practice Management, Technology, and Quality of Life/Ethics.

    At the Virtual Conference

    Through the virtual platform, attendees can easily engage with speakers and colleagues throughout the conference, as well as browse the vendor hall and grab information from the vendors to put in your personal virtual "brief case."

    You will also be able to share business cards and other information with colleagues. The electronic brief case will be available after the conference.

    But what about that great vendor swag characteristic of the Solo & Small Firm Conference? The team is working on different and creative ways to ensure attendees get the takeaway gifts they are accustomed to finding at the conference.

    Reserve Your Spot by Aug. 28 for the Best Price

    Register by Aug. 28 to receive the early bird discount. For more information, visit the conference website on

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