Aug. 7, 2019 – Solo and small law firms may focus on several areas of law. But what if a client has questions or projects in areas outside the firm’s purview? Through networking and partnering with other firms, solo and small firms can cover all the bases.
For instance, Ogden Glazer + Schaefer is three-attorney firm that focuses exclusively on intellectual property, food and beverage, and business law.
“We work a lot of other firms because we are specialists, but that also means we don’t have a lot of specialties,” said Erin Ogden, co-founder of the firm. “We need to be able to work with other firms to help our clients. With that, we had to build our team of people that we knew we could call on when we had questions about things like labor law or litigation, and have them be able to call us when they had questions about trademarks.”
In this way, the firm is able to meet the client’s needs, even if the services are performed by another firm. But how do you develop that team?
Ogden does it by attending conferences, such as the Wisconsin Solo and Small Firm Conference (Oct. 24-26, 2019 in Wisconsin Dells). She talks to different lawyers to see if there are areas of collaboration that is mutually beneficial.
Ogden’s firm is also very active on social media, including LinkedIn and Facebook. "We use our social media to a lot of content-driven marketing, showing both other attorneys and other clients that we know what we are talking about, that we have expertise,” she said.
Ogden maintains a blog that she pushes out on social media, and she has been experimenting with doing short videos to help people get a feel for her personality.
More on the Wisconsin Solo and Small Firm Conference
The Wisconsin Solo and Small Firm Conference (WSSFC) attracts solo and small firm lawyers from around the state to learn, network and have fun. This year, the WSSFC will be held Oct. 26-29 at the Kalahari Resort in Wisconsin Dells.
With four tracks on substantive law, practice management, technology, and quality of life/ethics, there’s something for everyone. Check out the schedule and register now!