As part of its long-term effort to educate the public about the value lawyers bring to their clients and their communities, the State Bar is exploring expanding its "Wisconsin Lawyers Make a Difference" TV series to other areas of the state.
July 2004
'Wisconsin Lawyers Make a Difference' TV series expands, Bar seeks
lawyers who epitomize community service
As part of its long-term effort to educate the public about the value
lawyers bring to their clients and their communities, the State Bar is
exploring expanding its "Wisconsin Lawyers Make a Difference" TV series
to other areas of the state. The 30-second spots, which kicked off in
the spring with a three-month pilot airing on WISC-TV3 and UPN-14,
highlights lawyers who have demonstrated exemplary commitment to
community or pro bono service.
According to Public Image Committee Chair Kevin Palmersheim, "The
pilot project was well received, and the committee is researching
expanding its message to other areas of the state. Television offers an
effective means to communicate to the public that lawyers, as expert
advisers, are actively involved in their communities." The committee
invites nominations of lawyers or groups of lawyers statewide to feature
in future vignettes.
The TV spots will continue on WISC-TV3 and UPN-14 July through
September. In addition, the Image Committee is considering airing the
spots in the La Crosse-Eau Claire and Green Bay-Fox Valley areas. The
committee also is exploring statewide primetime Badger Basketball TV,
which would reach more than 10,000 households in the Madison, Green
Bay/Appleton, Milwaukee, La Crosse, Eau Claire, Wausau, and Rhinelander
areas.
Nominees must engage in extraordinary community or pro bono service
activities that have had a significant, positive impact on an
individual, group, or community. The TV spots are not intended to be a
commercial for a lawyer's practice, nor is the State Bar seeking
examples of the routine delivery of quality legal services.
For nomination
criteria, contact the State
Bar at (800) 728-7788 or (608) 257-3838. Nominations are due by Aug.
1. All nominations previously submitted will be reconsidered for future
spots.
Inside the
Bar