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  • December 01, 2005

    Inside the Bar December 2005: State Bar airs 30-second TV spot during Badger Basketball games

    This winter, the State Bar will air 30-second television spots during the U.W. Men's Badger Basketball games highlighting how Wisconsin lawyers make a difference in their communities. The spot will air twice per game beginning in December, reaching a potential total viewing audience of more than 2 million households per game in the Madison, Milwaukee, Green Bay/Appleton, La Crosse/Eau Claire, and Wausau/Rhinelander viewing areas.

    Inside the   BarInside the Bar
    December 2005

    State Bar airs 30-second TV spot during Badger Basketball games

    This winter, the State Bar will air 30-second television spots during the U.W. Men's Badger Basketball games highlighting how Wisconsin lawyers make a difference in their communities. The spot will air twice per game beginning in December, reaching a potential total viewing audience of more than 2 million households per game in the Madison, Milwaukee, Green Bay/Appleton, La Crosse/Eau Claire, and Wausau/Rhinelander viewing areas.

    "The Public Image Committee will run the `Wisconsin Lawyers Make a Difference' spots during the U.W. Men's Badger Basketball games because of its broad reach to our targeted audience of adults," says Public Image Committee Chair Ann Brandau. "It also gives us the ability to reach a statewide audience, reinforces our current regional media purchases in northern and central Wisconsin, and allows us to introduce the campaign to the Milwaukee area, where spots will run beginning in January."

    30-second TV script ...

    Wisconsin lawyers make a difference every day in our communities ... From Superior to Kenosha, Wisconsin lawyers volunteer their time and legal expertise ... whether it's making dreams come true for new homeowners ... organizing free legal clinics ... helping families overcome difficulties ... developing neighborhood resources ... or rebuilding after a disaster strikes ... Wisconsin lawyers make a difference ... brought to you by members of the State Bar of Wisconsin ... Expert Advisers. Serving You.

    The Bar introduced its Branding the Profession initiative and tag line, Wisconsin Lawyers: Expert advisers. Serving you., in 2002 to educate the public about the value lawyers bring to their communities. The initiative uses the key qualities the public values most about lawyers - expert advice, problem-solving skills, and community service - in communications to the public.

    30-second TV spot airs during these games ...

    • Dec. 7, 7 p.m. U.W. Green Bay @ Wisconsin on local ESPN
    • Dec. 10, 12 p.m., Marquette @ Wisconsin on ESPN regional
    • Dec. 15, 7 p.m. U.W.-Milwaukee @ Wisconsin on local UPN and WPT
    • Dec. 31, 5 p.m. Wisconsin @ Pittsburgh on UPN local
    • Jan. 5, 7 p.m. Iowa @ Wisconsin on ESPN local and WPT
    • Jan. 25, 7 p.m. Penn State @ Wisconsin on ESPN local
    • Feb. 4, 7 p.m. Wisconsin @ Purdue on ESPN local
    • Feb. 15, 7 p.m. Ohio State @ Wisconsin on ESPN local and WPT
    • Feb. 26, 1 p.m. Minnesota @ Wisconsin on ESPN local
    • For more information about the branding initiative or to watch the Badger Basketball television spot, www.wisbar.org/brand.

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