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  • January 01, 2004

    Inside the Bar January 2004: State Bar Branding the Profession initiative receives national recognition

    The State Bar's Branding the Profession initiative received a National Association of Bar Executives (NABE) 2002 Luminary Award for Excellence in Public Relations at the NABE Communications Section meeting in St. Louis in October.

    Inside the Bar
    January 2004

    State Bar Branding the Profession initiative receives national recognition

    The State Bar's Branding the Profession initiative received a National Association of Bar Executives (NABE) 2002 Luminary Award for Excellence in Public Relations at the NABE Communications Section meeting in St. Louis in October. The award is given for a public relations effort that exemplifies effectiveness of communications in getting the Bar's message across to its members and the public.

    Judges' comments

    "This is one of the most comprehensive efforts I've seen ... an excellent job."

    "Impressive undertaking. Very complete."

    The State Bar introduced its Branding the Profession initiative and tag line, Wisconsin Lawyers: Expert advisers. Serving you., in spring of 2002 to educate the public about the value lawyers bring to their clients and their communities. The effort incorporates three key qualities that the public values most about lawyers - problem solving, expert advice, and community involvement - in communications to the public.


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