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  • April 01, 2004

    Inside the Bar April 2004: State Bar TV pilot project "Wisconsin Lawyers Make a Difference" now on air

    The State Bar recently launched a three-month television pilot project, "Wisconsin Lawyers Make a Difference," highlighting lawyers who demonstrate exemplary commitment to community or pro bono service. The first of three 30-second television spots began airing this month, and two more are being developed for May and June.

    Inside the Bar
    April 2004

    State Bar TV pilot project "Wisconsin Lawyers Make a Difference" now on air

    The State Bar recently launched a three-month television pilot project, "Wisconsin Lawyers Make a Difference," highlighting lawyers who demonstrate exemplary commitment to community or pro bono service. The first of three 30-second television spots began airing this month, and two more are being developed for May and June.

    Troy Mayne with Hmong Family

    Troy Mayne with Hmong family at taping of April spotlight. Mayne conducted more than 65 free closings for Habitat for Humanity for low-income families.

    Madison attorney Troy Mayne is featured in April for his work with Habitat for Humanity (see photo). Lance Grady, Waukesha, and Dean Richards, Delafield, will be featured in May for their involvement with a local fire department, emergency medical team, and search and rescue dive team (see related article). Attorney Beth Roney Drennan will be featured in June for her pro bono services at Teresa House, a legal assistance center in Baraboo.

    The vignettes, which incorporate the key qualities the public values most about lawyers _ community involvement and expert advice _ are airing on WISC-TV3 and UPN-14 to a potential viewing audience of 645,000 during the three-month period. Additional information on the spotlighted attorneys and their activities will be posted to WISC-TV3's Web site, www.channel3000.com/index.html.

    WISC-TV3 and UPN-14 serve Adams, Columbia, Crawford, Dane, Dodge, Fond du Lac, Grant, Green, Green Lake, Iowa, Jefferson, Juneau, Lafayette, Marquette, Monroe, Richland, Rock, Sauk, Vernon, Walworth, Washington, Waukesha, and Waushara counties.

    "According to a recent State Bar survey, Wisconsin lawyers donate more than 750,000 hours of community and pro bono service annually says Kevin Palmersheim, Public Image Committee chair. "If this pilot is successful, we hope to showcase more examples of lawyers who contribute to a positive public perception of our profession in other parts of the state."

    The State Bar introduced the Branding the Profession initiative in the spring of 2002 in response to member concerns about the public understanding of the legal profession and the declining public image of lawyers.


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