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Lindsay Marty from Above the Bar Marketing shares expert insights on optimizing law firm websites in the age of AI. Topics include essential website elements, SEO strategies, content creation, and adapting to AI-driven search and reputation management.
Listen to more episodes of the Practice Pulse podcast at wisbar.org/podcasts or wherever you get your podcasts.
Chapters
00:00 Introduction to Law Firm Marketing
03:45 The Evolution of Law Firm Websites
05:54 Integrating Marketing Strategies
08:05 Building Authority and Trust Online
11:44 SEO
14:13 Maintaining a Strong Online Presence
16:39 Future Trends in Legal Marketing
21:46 Recommendations and tips for existing websites
26:32 ADA Compliance
28:06 Closing
Guest Links and Sponsors
Above the Bar Marketing, abovethebarmarketing.com
Wisconsin Lawyers Mutual Insurnace Company (WILMIC), wilmic.com
Nicolet Law, getnicolet.com
