There’s a new group leading the charge when it comes to social media marketing. They are known as influencers, and their power can be mighty. These influencers have large or unique, niche social followings. Their recommendations on products and services carry a lot of weight with their followers. Major brands are recognizing this effect and creating partnerships with influencers to increase revenue.
So what do social influencers have to do with the practice of law? We’re not going to get into the legalities of influencer promotions and endorsements. If you’re interested in that aspect, you should check out this CLE OnDemand seminar on the topic. We’re also not going to recommend that you start using paid influencer marketing to promote your practice, though you could. Instead, we’re going to look at how you can become an influencer in your own field and use that influence to build your client base.
When a prospective client does an internet search of your name, which it’s likely they will, they’ll find you showing up in multiple places as a leading voice in the profession. Take a look at these articles for more insights on developing your social media influence.
It’s a complex world out there and it can be tough to know the right thing to do in a sticky situation. Hear from the man who wrote the book on ethics at the 2018 Annual Meeting & Conference. Professor Richard W. Painter will give the closing plenary.
Painter’s passion for ethics has been an integral aspect of his career. From 2005-2007, he was associate counsel in the White House Counsel’s office, serving as the chief ethics lawyer for the president, White House employees, and nominees to Senate-confirmed positions in the executive branch.
He’s been active in law reform to deter securities fraud and improve the ethics of corporate managers and lawyers. A key provision of the Sarbanes-Oxley Act of 2002 – requiring the SEC to issue rules of professional responsibility for securities lawyers – was based on Painter’s proposals.
Painter has also written three books:
He currently serves as a professor of corporate law at the University of Minnesota Law School. At AMC 2018, enjoy an engaging, high-level look at ethics in today’s world from a man who has devoted his life to improving legal ethics. Visit amc.wisbar.org to register now!
We’ve given suggestions in the past on how to ask for referrals. Here are some thoughts on expressing your gratitude to the people who send business your way.
Note: you should handle all referrals in keeping with the guidelines set out in the Rules of Professional Conduct. Learn more.
Chances are if you’re practicing law, you or your firm have a website to help prospective clients find you. Most law firms in Wisconsin do. When reviewing your website, here are some things to keep in mind to ensure you’re getting it right when it comes to the rules.
Below are articles that can help you understand the dos and don’ts of websites.
It’s been a great run, but all good things must come to an end. After nearly 70 years, we’re retiring the Consumer Pamphlet Series. That means big savings for you.
Save 30% on all remaining print consumer pamphlet titles – while supplies last.* Use discount code PAMPHLET30 when you order online or by calling (800) 728-7788.
Hurry – they’re going fast!
*This discount applies ONLY to in-stock print editions of consumer pamphlets. It cannot be applied to electronic licenses, handbooks, or life planning guides. The discount also cannot be applied to previous purchases or combined with other offers.
Print Book: List: $179 member / $229 nonmember Sale price: $143.20 member / $183.20 nonmember
Books UnBound: List: $159 member / $199 nonmember Sale price: $127.20 member / $159.20 nonmember
To claim your discount, use priority code B5042BB when ordering online or mention it when calling (800) 728-7788.*
Advising Older Clients Vol. 12017-2018 Supplement
Intellectual Property in Wisconsin2017-2018 Supplement
Wisconsin Traffic Law Codebook2018 Edition
Wisconsin Civil Litigation Codebook2018 Edition
Wisconsin Children’s Code and Juvenile Justice Codebook2018 Edition
Wisconsin OWI Laws Pocket Codebook2018 Edition
Join Your Peers for a Lunchtime Construction CLE Program
Thursday, March 22, 2018 LIVE SEMINAR – Milwaukee LIVE WEBCAST – From your home or office 12-1 p.m.
It’s $25 for Construction and Public Contract Law Section members, $35 for non-section members. Earn up to 1.0 CLE credit. Advanced registration is required by Monday, March 19.
A Unique Event for Child and Family Advocates
Join the Children and the Law Section for Learning Law at Lambeau: Tackling the Stigma - Children, Families and Mental Health at Lambeau Field in Green Bay on April 26, 2018. Earn up to 5.0 CLE credits, including 1.0 EPR credit.
Time: 10 a.m. - 4 p.m. CLE program 4 - 6 p.m. Reception
Tuition: $50 - Children and the Law Section member $85 - Join the section ($35) and register at section member rate $150 - Non-section member rate
Private practitioners responding to the 2017 Economics of Law Practice in Wisconsin Survey said:
When making choices about your practice, look to the trends identified in the Economics of Law Practice in Wisconsin 2017 Survey Report. The report compiles and analyzes survey results from more than 1,200 lawyers across Wisconsin, including solo and group private practitioners, corporate attorneys, in-house counsel, as well as government and academic lawyers.
Are you charging too much? Too little? Are you investing as much in technology as other firms or organizations? Find out how your practice compares to others and be inspired by the actions other practitioners are taking throughout the state. A few key survey findings were highlighted in this recent article in Wisconsin Lawyer™ magazine, and the full Economics of Law Practice in Wisconsin 2017 Survey Report is available now in both PDF or print book format.
*This offer is not available with any other discounts and expires at midnight February 23, 2018. Discount applies to first time purchases/subscriptions only. It cannot be applied to previous purchases, auto-supplementation orders, or Books UnBound subscription renewals.