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<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;">JANUARY 25, 2018</td>
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Practice tips,
membership benefits, upcoming events, new products, and more!
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<h2 style="color: #045394; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Social_Signpost-white_125w.jpg" alt="" width="125" height="188" align="right"/>Got 10 Minutes? Then You Can Do Social Media Marketing!</h2>
<p style="margin-top: 0; margin-bottom: 7px;">"Impossible!" you say. Actually, it’s very possible. Whether you’re already rolling on social media or just starting out, there’s a lot you can do in only 10 minutes – for example:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Send a tweet or retweet something
</li><li>Post or repost content on Facebook or LinkedIn
</li><li>Post a photo on Instagram
</li><li>Come up with an idea for a blog post or video</li></ul>
</p><p style="margin-top: 0; margin-bottom: 7px;">Try these tips for getting the most out of your 10 minutes.
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Focus on one platform per day.</strong> You’ll be more effective focusing your 10 minutes in one place than spending 3-4 minutes each on multiple platforms. You could devote Mondays to Facebook, Tuesdays to Twitter, and so on. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Try a tool.</strong> Tools like <a href="https://hootsuite.com/">Hootsuite</a> and <a href="http://socialmention.com/">Social Mention</a> help you monitor social media. Find a trending story that’s relevant to your firm and post about it. See what people are saying about you and answer accordingly. </p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Respond.</strong> It’s probably the single most important thing you can do on social media. Although it’s tempting to <em>talk at</em> your followers and clients, they’re far more interested in how you <em>engage with</em> them. </p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Find interesting stuff</strong>. A boring social media page can be a real turnoff. Spend five of your 10 minutes collecting relevant, entertaining, educational stories to share with your audience. Google or <a href="https://feedly.com/i/welcome">Feedly</a> (for tracking websites and blogs) can help. </p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Create a calendar.</strong> As you gather stories and ideas to post, put them into a monthly posting calendar. You’ll be glad you did on the days when you can’t find anything interesting to share. Try following the 1-in-10 Rule: for every 10 posts, only one should be a direct promotion of your business. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Have a plan.</strong> Ten minutes isn’t much time, so make every minute count. Start by checking notifications and responding to comments, shares, or posts to your page. Then do some posting. Find content for your calendar and schedule it. Finally, do a quick analysis to determine the content that’s performing best on your account. </p><p style="margin-top: 0; margin-bottom: 7px;">Check out these articles for additional ideas:
</p><p style="margin-top: 0; margin-bottom: 7px;"><a href="https://www.virtualassistantisrael.com/the-blog/social-media-marketing-10-minutes-a-day/">How to Do Social Media Marketing in 10 Minutes a Day</a><br />
<a href="http://www.sheannabella.com/blog/10-minute-social-media-plan-small-businesses">Social Media Marketing: In 10 Minutes or Less</a><br />
<a href="https://blog.hootsuite.com/18-minute-social-media-plan/">How to Manage Social Media for Business in Only 18 Minutes a Day</a></p>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Cutler_Dana_100w.png" alt="" width="100" height="140" align="right"/>The Woman Driving Change Through Conversations</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Diversity. Women in the law. Millennials vs. Baby Boomers. The legal profession faces some tough topics. One woman is inspiring understanding and progress with an innovative initiative – and you can meet her at the 2018 Annual Meeting & Conference.
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<p style="margin-top: 0; margin-bottom: 7px;">Attorney Dana Tippin Cutler, 2016-2017 Missouri Bar president, is a featured CLE presenter and will introduce you to the <a href="http://courageouscollaboration.mobar.org/">Courageous Collaboration</a> program she helped create. Courageous Collaboration is based on the idea that to overcome challenges you must run toward your fears, not away from them. </p>
<p style="margin-top: 0; margin-bottom: 7px;">Piloted in her own practice, and now an ongoing initiative at the Missouri Bar, Courageous Collaboration provides a safe space for open and honest discussion among lawyers. It’s an opportunity to explore important issues in today’s firms, including:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Work-life balance
</li><li>Diversity in the workplace
</li><li>Helping women succeed
</li><li>The future of client service and the legal profession</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;"><img src="file://///net.wisbar.org/shares/imageLibrary/Images/DigestEmails/2018_AMC_logo_250w.jpg" alt="" width="250" height="72" align="right"/>Attend Cutler’s CLE session at AMC 2018 to learn how you can start a dialouge at your own firm. Register today at <a href="https://www.wisbar.org/amc/2018/Pages/default.aspx">amc.wisbar.org</a>. </p>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Email_Icon_L_200w.jpg" alt="" width="100" align="left"/>Practice Management Tip: Manage Your Email</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Email is essential in almost every office environment. It’s how we communicate with clients, colleagues, and opposing counsel. However, the constant interruption that comes from email can dramatically lower your productivity. To help manage the deluge of email, try these basic guidelines.</p>
<ol style="margin-top: 0; margin-bottom: 7px;"><li>Turn off all email notifications, both visual and audible.
</li><li>Check email only at designated times (for example, first thing in the morning, immediately before lunch, mid-afternoon, and before heading home from the office). And let people know when you check, so they know when to expect a response.
</li><li>Use filters to route emails from blogs, newsletters, and news feeds to a separate address or to a “To-Read” folder.
</li><li>Limit internal use of email. If it can be handled quickly with a phone call or in-person discussion, it should be.
</li><li>Internal emails should be limited to no longer than two brief paragraphs. Anything longer should become a phone call.</li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">Most of us feel overwhelmed by email. Regain control of your time and significantly boost your productivity by implementing ideas like these.</p>
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<h3 style="color: #045394; margin-bottom: 7px;"><span style="margin-top: 0; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Ethics-Dice_150w.jpg" alt="" width="150" height="103" align="right"/></span>Ethics Opinions – Just a Click Away</h3>
<p style="margin-top: 0; margin-bottom: 7px;">State Bar of Wisconsin members can now access answers to more than 30 of the most frequently asked questions related to Wisconsin’s Rules for Professional Conduct for Attorneys. </p>
<p style="margin-top: 0; margin-bottom: 7px;">The questions, identified by State Bar Ethics Counsels Tim Pierce and Aviva Kaiser, cover a wide range of topics, but focus on answering the questions they hear most often. Topics include:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Advertising (6)
</li><li>Confidentiality (4)
</li><li>Conflicts (5)
</li><li>Duties to lawyer and law firms (4)
</li><li>Trust accounts (2)
</li><li>Duties to adversaries (4)
</li><li>Files (4)
</li><li>Fees and fee agreements (4)</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">Each answer includes the text of the opinion and references the related Wisconsin Supreme Court Rule(s). In addition, you can find related materials and references such as articles in <em>Wisconsin Lawyer</em><sup style="font-size: 12px; line-height: 0; ">TM</sup>, ABA comments, and other states’ opinions relating to the topic for further guidance. </p>
<p style="margin-top: 0; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Ethics_FAQ_button_175w.png" alt="" width="125" align="left"/>To access the Ethics FAQs, log in to <a href="https://www.wisbar.org/Pages/default.aspx">wisbar.org</a> and select <a href="https://www.wisbar.org/forMembers/Ethics/Pages/Ethics.aspx">Ethics</a> under the <em>for</em>Members dropdown menu. Once there, click the green Ethics FAQs button. You can also <a href="https://www.wisbar.org/formembers/ethics/Pages/FAQ.aspx">access the Ethics FAQs here</a> once you log in.</p>
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<div align="center"><img src="http://images.wisbar.org/Images/DigestEmails/bkofwk_digest-berry.jpg" width="250" height="83" alt=""/><h3>Book of the Week<br />
Ends Friday, January 26</h3></div>
<h3 style="color: #045394; margin-bottom: 6px;">Traffic Law and Practice in Wisconsin</h3>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0167">Print Book</a>:<br />
List: <s>$219 member</s> / <s>$269 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $175.20</strong></span><strong> member / $215.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?cat=WISBAR&pid=AE0167">Books UnBound</a>:<br />
List: <s>$159 member</s> / <s>$199 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $127.20</strong></span><strong> member / $159.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;">To claim your discount, use priority code <strong>B5038BB</strong> when ordering online or mention it when calling (800) 728-7788.*</p>
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<div align="center"><img src="http://images.wisbar.org/Images/DigestEmails/Just_Released_250w.jpg" width="250" alt=""/></div>
<p style="margin-bottom: 6px;"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0026">Wisconsin Judicial Benchbook: Civil</a><br />2017-2018 Revision – 6th Edition </p><p style="margin-top: 0; margin-bottom: 6px;"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0042">Wisconsin Discovery Law and Practice</a><br />2017-2018 Revision – 5th Edition </p><p style="margin-top: 0; margin-bottom: 6px;"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0078">Real Estate Transactions System</a><br />2017-2018 Supplement </p><p style="margin-top: 0; margin-bottom: 6px;"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0023">Appellate Practice and Procedure in Wisconsin</a><br />2017-2018 Supplement </p>
<p style="margin-top: 0; margin-bottom: 6px;"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0167">Traffic Law and Practice</a><br />2017-2018 Supplement</p>
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<h3 style="color: #045394; margin-bottom: 7px;">Social Media Habits of Lawyers in 2017</h3>
<p style="margin-top: 0; margin-bottom: 7px;">According to the results of the <a href="https://www.mycase.com/blog/2017/02/lawyers-social-media-use-in-2017/">American Bar Association’s Legal Technology Survey Report</a>:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>74% of law firms maintain a presence on a social network
</li><li>76% of lawyers personally use one or more social media networks for professional purposes</li><li>25% of lawyers have had a client retain them because of their social media interactions</li></ul>
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<h3 style="color: #045394; margin-bottom: 7px;"><span style="margin-top: 0; margin-bottom: 7px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong><span style="margin-top: 10px; margin-bottom: 7px;"><strong><img src="http://images.wisbar.org/Images/DigestEmails/SecDiv_Connect_blueBG_175w.jpg" alt="" width="123" height="101" align="right"/></strong></span></strong></span>Division & Section Connection</h3>
<p style="margin-top: 0; margin-bottom: 7px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Nonresident Lawyers Division Seeks Board Members – Deadline Extended to Feb 22</strong></p>
<p style="margin-top: 0; margin-bottom: 7px;">Members of the Nonresident Lawyers Division (NRLD) will choose a president-elect, who then serves as president (one-year term) and past president (one-year term). Five two-year board of directors’ positions are also open for 2018.
</p><p style="margin-top: 0; margin-bottom: 7px;">The NRLD board meets two times a year in person and holds a teleconference the Monday before each Board of Governors meeting. All travel is reimbursed. Persons elected take office July 1, 2018. <a href="https://www.wisbar.org/newspublications/insidetrack/pages/article.aspx?volume=9&issue=23&articleid=26024">Here’s how to run for a position</a>.</p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Reminder: YLD Networking Social Tomorrow
</strong></p><p style="margin-top: 0; margin-bottom: 7px;">YLD members (and their guests) are invited to a networking social.
</p><p style="margin-top: 0; margin-bottom: 7px;">Friday, January 26, 2018
<br />5 – 7 p.m. <br />
<a href="https://elists.wisbar.org/t/2407088/42495628/47671/78/">Roast Public House</a><br />
558 State St.<br />
Madison, WI 53703
</p><p style="margin-top: 0; margin-bottom: 7px;">RSVPs are not required but are helpful in planning. Please RSVP to <a href="mailto:rsvp@wisbar.org">rsvp@wisbar.org</a> with your name, member ID, and guest name. Mention code SA6999.</p>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/YouTube_125w.png" alt="" width="125" height="60" align="right"/>Do You YouTube? </h3>
<p style="margin-top: 0; margin-bottom: 7px;">The State Bar of Wisconsin <a href="https://www.youtube.com/user/statebarofwi/featured">YouTube channel</a> houses interviews with prominent legal voices and other videos full of helpful advice for your practice. You’ll find everything from <a href="https://youtu.be/frnk6KuSo7E">courtroom dos and don’ts</a> courtesy of Wisconsin Court of Appeals Judge Michael Fitzpatrick, to information on <a href="https://youtu.be/QABwluHQVL8">protecting your practice from cyber attacks</a> with Joseph Granneman, CEO of illumination.io. </p><p style="margin-top: 0; margin-bottom: 7px;">Most videos are less than five minutes long, so you can watch one, or two, or three easily over your lunch break. Subscribe to the State Bar channel and YouTube will alert you when new content is added.</p>
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<h3 style="color: #045394; margin-bottom: 7px;">Get Involved with Divisions After Graduation </h3>
<p style="margin-top: 0; margin-bottom: 7px;">Meet and work with other attorneys who share your interests by participating in the State Bar's four divisions. Unlike sections, which focus on specific professional areas or legal issues, divisions are organized under broad categories that reflect the location and experience of members.
</p>
<p style="margin-top: 0; margin-bottom: 7px;">As a new lawyer, you’ll be automatically enrolled in the Young Lawyers Division. Moving out of state? Non-resident lawyers are automatically enrolled in the Nonresident Lawyers Division, which provides a great network in your new state. </p><p style="margin-top: 0; margin-bottom: 7px;">If public sector service is in your future, you’ll be interested in the Government Lawyers Division. Our Senior Lawyers Division offers activities and content specifically designed for the needs and interests of lawyers 60 years of age and older. <a href="https://www.wisbar.org/aboutus/overview/Pages/Divisions.aspx">Learn more</a>. </p>
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<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discounts and expires at midnight January 26, 2018. Discount applies to first time purchases/subscriptions only. It cannot be applied to previous purchases, auto-supplementation orders, or Books UnBound subscription renewals. </span></p>
<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">MKT501E </span></p>
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