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<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Practice tips,
membership benefits, upcoming events, new products, and more!
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<h2 style="color: #045394; margin-bottom: 7px;"><img src="file://///net.wisbar.org/shares/imageLibrary/Images/DigestEmails/HelloBadge_200w.jpg" alt="" width="200" height="160" align="right"/>What’s in a Name?</h2>
<p style="margin-top: 0; margin-bottom: 7px;">We’ve all been there. Someone approaches you, starts talking to you, and knows your name. While the face is familiar, the name escapes you. For some frustrating reason, you seem to have a hard time remembering names.
</p><p style="margin-top: 0; margin-bottom: 7px;">The reason, according to some <a href="
http://www.psychologicalscience.org/publications/observer/obsonline/why-its-so-hard-to-remember-peoples-names.html">research</a>, is that, unlike other words, proper names don’t reveal identifying information. Here’s an example. If you were told to walk into a room full of furniture and sit on the “couch,” you would know what to look for, even if you didn’t know the exact color or style of couch in the room. </p><p style="margin-top: 0; margin-bottom: 7px;">Conversely, if you were told to walk into a room full of strangers and find “Jim” or “Susan,” you would have a much tougher time. The names “Jim” and “Susan” don’t give you specific identifying information about the individuals. You might be able to discern gender accurately, but as Shel Silverstein wrote and <a href="
https://www.youtube.com/watch?v=YJ3tFPTUhAE">Johnny Cash sang</a>, you may not always get that
right. </p><p style="margin-top: 0; margin-bottom: 7px;">So, if science says names are inherently difficult to remember, what can you do?</p>
<ol style="margin-top: 0; margin-bottom: 7px;"><li><strong>Make the choice to remember.</strong> It sounds silly, but finding the motivation to remember people’s names is really the first step to remembering them. The next time you go to an event where you’ll be meeting new people, make it a goal to remember the names of everyone you meet. You can even set a personal reward as motivation. </li><li><strong>Repeat the name.</strong> This can be as simple as, “It’s nice to meet you, ________.” Or, “Where do you work, ________?” Don’t use the person’s name every time you address them (that’s creepy), but try to use it once in the beginning of the conversation, a time or two more throughout, and once again when you say goodbye. </li><li><strong>Listen to the person talking</strong>. Many times when meeting new people, we’re so focused on maintaining conversation that we’re constantly thinking ahead to our next comment or reply. Employing active listening skills when
meeting someone helps you learn more about them and make a stronger connection between the name, the person talking, and information they’re sharing with you. </li>
<li><strong>Associate names with visuals.</strong> These can be any visuals that come to you as you hear their names – maybe it’s a rhyme, another object that sounds similar to the name, or an alliteration. The visuals could also be prominent physical features or activities the person enjoys. Using our names from above, for Susan you could visualize “Susan Smiles a Lot” or “A Black-Eyed Susan Flower” and Jim might be “Jim Likes the Gym” or “Gemstone.” You’re basically creating a visual, secret nickname for someone that you’ll remember later. </li>
<li><strong>Write it down.</strong> Collecting business cards is great, but it also helps to write on the card something about the person you just met to help you remember them. Maybe it’s a physical description, their children’s names, where they went to school, or anything else you learned that will help you identify them again. </li><li><strong>Review.</strong> At the end of the event or the end of the day, go through the people you’ve met and say their names. By reviewing their names this way, it helps to move that information from short-term to long-term memory. If you meet your goal of remembering all the names, don’t forget that reward you promised yourself!</li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">Try these tips and if you find they aren’t working for you, here are a couple of articles with more advice for mastering your memory.</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li><a href="
https://www.cnbc.com/2016/09/21/11-memory-hacks-to-remember-the-names-of-everyone-you-meet.html">11 Memory Hacks to Remember the Names of Everyone You Meet</a> </li><li><a href="
https://www.forbes.com/sites/work-in-progress/2013/08/21/the-best-five-tricks-to-remember-names/#137e8794501f">The Five Best Tricks to Remember Names</a></li></ul>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/BuzDevelop_150w.jpg" alt="" width="150" height="100" align="right"/>Business Development Doesn’t Have to Be a Mystery – Part 4</h3>
<p style="margin-top: 0; margin-bottom: 7px;">This last installment shares tips for making business development a priority from Rain Group’s <a href="
https://www.rainsalestraining.com/blog/6-business-development-tips-for-professional-services">6 Business Development Tips for Professional Services</a> by Bob Croston. These techniques will help you focus your efforts and keep them effective - without being overwhelming.</p>
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<li><strong>Do a little bit every day.</strong> Set aside some time every day to work on your business development. Mornings often work well, allowing you to get it done before you get into other projects. </li><li><strong>Focus on efforts that offer the best chance of success.</strong> Know who your best prospects are and concentrate on them. </li><li><strong>Make action a priority.</strong> When you think about doing something, either do it immediately or schedule time to do it. </li>
<li><strong>Leverage your resources—both people and technology.</strong> Delegate when you can. Understand what you need to do and what you can let others do. This will help you find time to focus on business development. Strengthen your relationships by sharing valuable information with prospects on social media and through email. </li><li><strong>Keep efforts organized.</strong> Keep all of your contacts, leads, and activities in one place. Take detailed notes of your discussions. Determine your next step with each prospect.</li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">Miss out on parts 1-3? Catch up in the <em><a href="
http://www.wisbar.org/NewsPublications/BarBriefs/Pages/BarBriefsArchive.aspx">Bar Briefs</a></em><a href="
http://www.wisbar.org/NewsPublications/BarBriefs/Pages/BarBriefsArchive.aspx"> archive</a>.</p>
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<h3 style="color: #045394; margin-bottom: 7px;"><span style="margin-top: 0; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/WSSCF17_Digest-150wRight.jpg" alt="" width="150" height="150" align="right"/></span>Late to the Gate? Walk-ins Welcome!</h3>
<p style="margin-top: 0; margin-bottom: 7px;">The 2017 <em>Wisconsin Solo & Small Firm Conference</em> takes off today. “Oh no!” you’re thinking. “I’ve missed the it!” </p>
<p style="margin-top: 0; margin-bottom: 7px;">Not to worry. Walk-in registrations are available and welcome. Just stop by the WSSFC registration desk at the Kalahari Resort & Convention Center in Wisconsin Dells today to begin your journey.
</p><p style="margin-top: 0; margin-bottom: 7px;">There’s still time to join lawyers from all across Wisconsin on an adventure in learning, networking, and fun!</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Stay current on the latest legal trends
</li><li>Equip yourself to run a thriving practice
</li><li>Experience CLE in four tracks: Substantive Law, Practice Management, Technology, and Quality of Life/Ethics
</li><li>Enjoy special social activities and make connections with colleagues
</li><li>Visit vendors at the Legal Expo for tools, services, and ideas</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">Can’t make the conference? Webcast replays of selected sessions will be available in November and December. Watch your email for specific dates and times.
</p><p style="margin-top: 0; margin-bottom: 7px;">Find additional details at <a href="
http://www.wssfc.org/">www.wssfc.org</a>.</p>
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<p style="margin-top: 0; margin-bottom: 7px;"><strong>Your Appellate Brief Could Serve as a Model to Others</strong> </p><p style="margin-top: 0; margin-bottom: 7px;">Have you or a colleague written an exceptional appellate brief recently? Think it could serve as a model for others? Enter the State Bar of Wisconsin Appellate Practice Section’s “Best Briefs” competition that recognizes outstanding appellate briefs.
</p><p style="margin-top: 0; margin-bottom: 7px;">Anyone can nominate a brief – author, colleague, friend, judge, clerk, or other admirer of great legal writing. With our new online form, nominating a brief is a snap! Just click <a href="
http://wisbar.org/formembers/groups/sections/appellatepracticesection/pages/best-brief-competition.aspx">here</a>. </p><p style="margin-top: 0; margin-bottom: 7px;">Briefs are judged on clarity of writing, depth of analysis, and persuasiveness—not on the apparent merits of any issue.
</p><p style="margin-top: 0; margin-bottom: 7px;">The winning brief writers (and their firms or agencies) will be publicly recognized. The briefs will be posted to the Appellate Practice Section’s website to serve as models for appellate practitioners.
</p><p style="margin-top: 0; margin-bottom: 7px;">Questions? Email <a href="
mailto:briefscompetition@wisbar.org">briefscompetition@wisbar.org</a>. </P>
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<h3 style="color: #045394; margin-bottom: 7px;">2017 Labor and Employment Law Holiday Happy Hour</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Mark your calendar for this annual holiday social event:
</p>
<blockquote>
<p style="margin-top: 0; margin-bottom: 7px;">Thursday, December 7, 2017<br />
5:30 - 7 pm<br />
Boardman and Clark<br />
1 South Pinckney Street<br />Suite 410<br />
Madison, WI
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<p style="margin-top: 0; margin-bottom: 7px;">Appetizers and beverages will be provided. Law students interested in Labor & Employment law are welcome. Watch your email for more information. </p>
<h3 style="color: #045394; margin-bottom: 7px;">Just Released – Product Reviews on WisBar!</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Have one of our products? We’d love to hear your thoughts and insights on what’s great about it, what you’d like to see improved, or what you think may be missing. In addition to helping improve the product, other customers value your knowledge and experience with it and want to hear from you, too!
</p><p style="margin-top: 0; margin-bottom: 7px;">To leave a review, make sure you’re logged in to WisBar. Then simply select the title of the product you’d like to review, go to the bottom of the page, and click the review link to get started. Not sure what to include in a review? Check out our <a href="
http://marketplace.wisbar.org/Pages/TipsForProductReview.aspx">Tips For Creating A Great Product Review</a>. </p><p style="margin-top: 0; margin-bottom: 7px;">We look forward to hearing from you!</p>
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<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discount and expires October 27, 2017. Discount cannot be applied to previous purchases, or used for renewals of subscriptions, auto-supplementation subscriptions, or Books UnBound full library subscriptions.</span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">MKT485E </span></p>
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