</style>
</head>
<table width="800" border="0" align="center" cellpadding="0" cellspacing="0">
<tbody>
<tr bgcolor="#eae8e8">
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;">OCTOBER 19, 2017</td>
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Practice tips,
membership benefits, upcoming events, new products, and more!
</strong></td>
</tr>
</tbody>
</table>
<table width="800" border="0" align="center" cellpadding="10" cellspacing="10" bgcolor="#FFFFFF">
<tr>
<td width="450" align="left" valign="top" style="font-family: arial, helvetica, sans-serif; font-size:11pt;">
<h2 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/ConferenceSuccess-200w.jpg" alt="" width="200" height="144" align="right"/>Make Your Next Conference a Success</h2>
<p style="margin-top: 0; margin-bottom: 7px;">With the 2017 <em>Wisconsin Solo and Small Conference</em> next week, now is the perfect time to explore some ways to help you succeed at your next conference. With some help from <em>Harvard Business Review’</em>s<em> <a href="
https://hbr.org/2015/07/how-to-get-the-most-out-of-a-conference">How to Get the Most Out of a Conference</a></em> by Rebecca Knight, we’ll look at how to prepare for, things to do while at, and actions to take after a conference. </p>
<h3 style="color: #045394; margin-top: 0; margin-bottom: 7px;">Before You Attend</h3><p style="margin-top: 0; margin-bottom: 7px;"><strong>Adjust your attitude</strong>. Many of us have a negative reaction to “networking.” To overcome these feelings, focus on your professional aspirations. These new connections can help you grow both professionally and personally. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Introduce yourself.</strong> As you review the schedule, identify speakers you would like to meet while there. Reach out to them beforehand through email, a mutual acquaintance, or social media. Let them know you’re excited to attend their session. Does the event have a Facebook page or LinkedIn group? Get active and talk about what sessions you look forward to attending. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Pack with purpose.</strong> Remember to bring enough business cards. Conferences are the one place where you can’t have too many
business cards. Don’t forget your charging cords! Remember you’ll need them for your laptop, your phone, and your tablet. And before you leave the office, prepare a stamped envelope with your office address on it (we’ll get to that later). </p><h3 style="color: #045394; margin-top: 0; margin-bottom: 7px;">At the Conference</h3><p style="margin-top: 0; margin-bottom: 7px;"><strong>Set your own terms</strong>. If the crowds at a conference make you uncomfortable, look for the other opportunities for making connections. WSSFC 2017 is sponsoring dine-arounds this year, which will allow you to meet with a smaller group of 8-10 people at a local restaurant. If you’re a first-time attendee, look for other first timers. They usually have a sticker, ribbon, or specially colored nametag. Many of these folks will be in the same boat and looking for their first connection. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Two eyes, two ears, one mouth</strong>. This old saying is
a helpful reminder not to dominate a conversation and to let others engage. Often, you gain as much value and knowledge between the presentations as you do during the presentations. Be ready to ask thoughtful questions and have conversation starters ready, such as what session they’re excited about, which sessions they liked the best so far, and what they’re hoping to get from the conference. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>During the sessions.</strong> When you attend your first presentation, take one sheet of paper for jotting down things you want to try when you get back to the office. (Hint: this means hand-write them). Use this same piece of paper in every session – adding to it from each session (be sure to title each session so you can go back to your notes or contact the speaker later if necessary). </p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Before you leave.</strong> Before you leave for home, fold up your paper of things to try in your office, stick it in the self-addressed, stamped envelope you prepared before you left home, and mail it from the front desk. </p><h3 style="color: #045394; margin-top: 0; margin-bottom: 7px;">After the Conference
</h3><p style="margin-top: 0; margin-bottom: 7px;"><strong>Implement.</strong> Often, the task of catching up distracts us from implementing changes when we get back to the office. When your letter arrives a few days later, select the ideas you’d like to try first and begin planning for their implementation. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Follow up.</strong> Remember to do something with all the contact information you received. Whether it’s sending a quick message telling them how much you enjoyed meeting them, or adding them to your LinkedIn and Facebook circles, be sure to close the loop with the connections you made. </p><p style="margin-top: 0; margin-bottom: 7px;">For additional advice on getting the most from your next conference, check out these resources:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li><a href="
https://www.themuse.com/advice/10-ways-to-make-the-most-out-of-a-conference">10 Ways to Make the Most Out of a Conference</a> </li><li><a href="
https://blog.hubspot.com/marketing/conference-tips">14 Helpful Tips for Getting the Most Out of a Conference</a> </li><li><a href="
https://money.usnews.com/money/blogs/outside-voices-careers/2014/02/05/12-ways-to-get-the-most-out-of-attending-a-conference">12 Ways to Get the Most Out of Attending a Conference</a></li></ul>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/BuzDevelop_150w.jpg" alt="" width="150" height="100" align="right"/>Business Development Doesn’t Have to Be a Mystery– Part 3</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Our third installment focuses on how you can use video to help build your firm’s brand awareness online. The question many lawyers have when it comes to online video is: what should the content of these videos be? Here are a few ways to use video in promoting your practice.</p>
<ol style="margin-top: 0; margin-bottom: 7px;">
<li><strong>Testimonials.</strong> Film actual clients stating their personal experiences with your firm. Potential clients find these videos persuasive because they can see someone else who has experienced what they’re going through and how you helped. </li><li><strong>Informational.</strong> Create short videos on specific legal topics. It’s your chance to demonstrate your expertise while building a personal connection. Try answering commonly asked questions you receive from potential clients during a prospect call. </li><li><strong>Webinars.</strong> Produce an informative workshop on a specific topic. Topics could include recent changes to the law, the process clients need to follow when filing, or common misconceptions about the legal process. Webinars can be recorded and shared in smaller snippets across social media in addition to posting them to your firm’s website.</li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">For additional insights on using video for business development, start here:</p>
<ul style="margin-top: 0; margin-bottom: 7px;">
<li><a href="
https://www.attorneyatwork.com/market-law-practice-with-video/">Five Ways to Market Your Law Practice with Video</a> </li><li><a href="
http://www.enchantinglawyer.com/create-convince-compel-new-clients-webinars/">Create, Convince and Compel New Clients with Webinars</a> </li><li><a href="
https://www.americanbar.org/publications/law_practice_magazine/2011/november_december/how_lawyers_are_using_video.html">How Lawyers are Using Video</a></li></ul>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/WSSCF17_Digest-150wRight.jpg" alt="" width="150" height="150" align="right"/>Last Chance to Pre-register</h3>
<p style="margin-top: 0; margin-bottom: 7px;">It’s final boarding call for the 2017 <em><a href="
http://www.wisbar.org/wssfc/2017/Pages/default.aspx">Wisconsin Solo & Small Firm Conference</a></em>! Pre-registration ends <strong>Tuesday, October 24 at 5 p.m. </strong></p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Why WSSFC?</strong></p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Earn up to 15.5 credits (CLE, EPR, LPM, LAU)
</li><li>Choose from CLE sessions in 4 specialized tracks
</li><li>Get the latest tools and techniques for a successful practice
</li><li>Hear world-class plenary presenters
</li><li>Celebrate with colleagues at the Lederer Award Presentation
</li><li>Relax and recharge at the Practice411 Tech Lounge
</li><li>Unwind in beautiful Wisconsin Dells</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">Don’t miss your flight – <strong><a href="
http://www.wisbar.org/wssfc/2017/Pages/default.aspx">register now!</a></strong></p>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/CaselawXpress_200w.jpg" alt="" width="200" height="100" align="right"/>Take a Ride on the <em>CaseLaw Express</em> – It’s Free</h3>
<p style="margin-top: 0; margin-bottom: 7px;">If you’re not already subscribed to <em>CaseLaw Express</em>™, then you’re missing out on what members say is one of the most valuable services the State Bar provides. That’s why we’re letting you experience it for yourself with a four-week trial subscription. Watch your email – the trial starts soon. </p><p style="margin-top: 0; margin-bottom: 7px;"><em>CaseLaw Express</em> alerts you to the prior week’s Wisconsin Supreme Court and Court of Appeals decisions, organizing them by topic and including a brief excerpt from each ruling. It’s designed for easy scanning, so you can quickly spot decisions impacting your practice. As an added feature, you can go directly to cases involving specific practice areas using the menu at the top of each issue. </p><p style="margin-top: 0; margin-bottom: 7px;">Subscribe to <em>CaseLaw Express</em> at any time during the trial to continue receiving this free resource in your inbox every
Monday. You can also subscribe your support staff, too. </p><p style="margin-top: 0; margin-bottom: 7px;">Can’t wait? <a href="
http://www.wisbar.org/NewsPublications/CaseLawExpress/Pages/caselaw-express.aspx">Subscribe right now on our website</a>.</p>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;">We’ve Got You Covered: Now is the Time to Review Your Health Care Plans</h3>
<p style="margin-top: 0; margin-bottom: 7px;">You work hard to build a successful business and provide for yourself and your family. We’re here to help you protect yourself and what’s important to you with a full menu of insurance plans. But navigating the health care landscape can be challenging.
</p>
<p style="margin-top: 0; margin-bottom: 7px;">To help you evaluate health care coverage options, we’ve partnered with two trusted insurance representatives who can help you find policies that are right for you (and your employees).
</p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong><img src="
http://images.wisbar.org/Images/DigestEmails/PIP_125w.jpg" alt="" width="125" height="94" align="right"/>Professional Insurance Programs (PIP)</strong><br />
PIP provides personal assistance on health insurance and Medicare supplement options for State Bar members to help them evaluate their coverage options. PIP can be contacted at (414) 277-0154 or 1-800-637-4676 or via website at <a href="
http://www.insuranceformembers.com/">http://www.insuranceformembers.com</a>. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong><img src="
http://images.wisbar.org/Images/DigestEmails/Bultman_125w.jpg" alt="" width="125" height="51" align="right"/>Bultman Financial Services (BFS)</strong><br />
Bultman Financial Services offers personal assistance in evaluating coverage options and access to an online health insurance shopping portal for State Bar members. This shopping portal provides access to coverage options both for carriers in Wisconsin and across the nation. BFS can be contacted at (262) 782-9949 or 1-800-344-7040 or via their website at <a href="
http://www.bultmanfinancial.com">http://www.bultmanfinancial.com</a>. </p>
<p style="margin-top: 0; margin-bottom: 7px;">Although only minimal information has been released about 2018 health insurance plans, now’s the time to review your coverage to ensure it’s appropriate for your needs in the coming year. Open enrollment dates are November 1 - December 15, 2017.</p>
<hr />
</td>
<td width="280" valign="top" bgcolor="#eae8e8" style="font-family: arial, helvetica, sans-serif; font-size:10pt;">
<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/bkofwk_digest-berry.jpg" width="250" height="83" alt=""/><h3>Book of the Week<br />
Ends Friday, October 20</h3></div>
<h3 style="color: #045394; margin-bottom: 6px;">Advising Older Clients and Their Families</h3>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0187">Print Book</a>:<br />
List: <s>$329 member</s> / <s>$409 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $263.20</strong></span><strong> member / $327.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?cat=WISBAR&pid=AL0003">Books UnBound</a>:<br />
List: <s>$249 member</s> / <s>$299 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $199.20</strong></span><strong> member / $239.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;">To claim your discount, use priority code <strong>B5024BB</strong> when ordering online or mention it when calling (800) 728-7788.*</p>
<hr />
<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/CLE_Pinnacle_.jpg" width="250" height="83" alt=""/></div>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Mediation Week 2017 is Oct. 15-21</strong></p>
<p style="margin-top: 0; margin-bottom: 7px;">The ABA's 7th Annual Mediation Week is an opportunity to reflect on and consider the value of mediation for addressing conflict in our lives. Check out this <a href="
http://www.wisbar.org/NewsPublications/Pages/General-Article.aspx?ArticleID=25906">Dispute Resolution Section blog post</a> about learning, engaging in, and sharing about mediation. It offers the following suggestions and more:</p>
<ol style="margin-top: 0; margin-bottom: 7px;">
<li><strong>Visit the State Bar of Wisconsin Dispute Resolution Section webpage.</strong> Find past section blog posts, section resources, and articles on mediation, arbitration, and negotiation from the <em>Wisconsin Lawyer</em> and<em> InsideTrack</em> <a href="
http://www.wisbar.org/formembers/groups/sections/DisputeResolutionSection/Pages/Home.aspx">on the section webpage</a>.</li>
<li><strong>Check out <a href="
http://www.mediate.com/">Mediate.com</a>.</strong> Explore articles appealing to the attorney, client, and mediation practitioner perspectives. Find a local mediator or advertise your mediation services. </li>
<li><strong>Share <a href="
http://www.wisbar.org/NewsPublications/Pages/General-Article.aspx?ArticleID=25906">this post</a> on Facebook</strong>. Help spread the word and share information about mediation and arbitration as alternatives to litigation.
</ol>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Young Lawyers Division Networking Event</strong></p> <p style="margin-top: 0; margin-bottom: 7px;">Friday, November 10, 2017<br />
5-7 p.m.<br />
<a href="
http://www.earlsgroceryandsaloon.com/">Earl's Grocery & Saloon</a><br />
401 3rd St S, <br />
La Crosse, WI
</p>
<p style="margin-top: 0; margin-bottom: 7px;">Mingle with friends and colleagues. Beer, wine, soda, and light appetizers will be provided. Please RSVP to <a href="
mailto:rsvp@wisbar.org">rsvp@wisbar.org</a> with your name and member ID number by November 3. RSVP’s are not required but are very helpful in planning. Mention code SA6998.</p>
<hr />
<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/Student_Corner.jpg" width="250" alt=""/></div>
<h3 style="color: #045394; margin-bottom: 7px;">Learn Top Trial Techniques – Free to Students</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Ever asked yourself, “What would an experienced litigator do in this situation?” Attend the <em>28th Annual Institute of Trial Practice</em> and learn from the best trial lawyers in the state by immersing yourself in this popular trial demonstration.</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Learn trial skills in a unique demonstration setting
</li><li>Discover techniques for effective openings, closings, and direct and cross-examinations
</li><li>Hear reasoning from plaintiff and defense attorneys about their approaches and strategies
</li><li>Watch a jury deliberate and reach a decision</li></ul>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><span style="margin-top: 0; margin-bottom: 7px;"></span>In Their Own Words</h3>
<hr />
</td>
</tr>
</table>
<table width="800" border="0" align="center" cellpadding="0" cellspacing="0">
<tr>
<td><img src="
http://images.wisbar.org/Images/DigestEmails/Footer_Media.jpg" alt="" width="800" height="156" usemap="#Map" border="0"/>
<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discount and expires October 20, 2017. Discount cannot be applied to previous purchases, or used for renewals of subscriptions, auto-supplementation subscriptions, or Books UnBound full library subscriptions.</span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">MKT484E </span></p>
</td>
</tr>
</table>