<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "
http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="
http://www.w3.org/1999/xhtml">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<title>Untitled Document</title>
<style type="text/css">
body {
background-color: #dfc298;
}
</style>
</head>
<table width="800" border="0" align="center" cellpadding="0" cellspacing="0">
<tbody>
<tr bgcolor="#eae8e8">
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;">APRIL 6, 2017</td>
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Practice tips,
membership benefits, upcoming events, new products, and more!
</strong></td>
</tr>
</tbody>
</table>
<table width="800" border="0" align="center" cellpadding="10" cellspacing="10" bgcolor="#FFFFFF">
<tr>
<td width="450" align="left" valign="top" style="font-family: arial, helvetica, sans-serif; font-size:11pt;">
<h2 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/WebsiteDesign_200w.jpg" alt="" width="200" height="133" align="right"/>Your Website: It’s Not About You</h2>
<p style="margin-top: 0; margin-bottom: 7px;">Contrary to popular belief, your website is not actually “yours.” You may own the URL and hold a copyright on the content, but an effective business website is created with clients in mind.
</p><p style="margin-top: 0; margin-bottom: 7px;">Think back to when you were designing your website. Chances are your brainstorming process focused on how you could “sell” potential clients on the legal knowledge and abilities of your office. You probably ended up with a list of things to emphasize like: </p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Every single practice area you ever practiced
</li><li>Years of experience
</li><li>Association memberships
</li><li>Published legal articles
</li><li>Professional awards</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">These are fine for a resume, but you’re not trying to get a job. You’re trying to connect with a potential client. Here are some suggestions for developing content to help you do just that.
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>What makes your firm different:</strong> There is a lot of competition out there. How are you unique? <em>Note: If you can’t answer that question, you may have a bigger issue than your website. Get help <a href="
http://blog.breezyhillmarketing.com/6-simple-steps-quickly-create-compelling-unique-selling-proposition-usp/">here</a>.</em></p><p style="margin-top: 0; margin-bottom: 7px;"><strong>How the relationship works:</strong> Many people are wary about hiring or looking for a new lawyer. Do your best to describe what they can expect from you from the first consultation to the final payment. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>The types of problems you solve:</strong> Clients don’t think in terms of practice areas. They want to know how you can help with their specific issues. Provide an explanation of the process, complete with a breakdown of legal terms they will encounter. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Answers to common questions:</strong> A blog is a great way to show, not tell, your knowledge. It also provides fresh online content, which can boost your website ranking in online searches. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Personal bios:</strong> Along with relevant professional information, attorney bios should include social media links, a few interests or passions, and photos that don’t look like they came from a yearbook. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Contact information:</strong> Your contact information should be listed near the top of every page with a call to action encouraging users to reach out. You should also include an expectation of when they can expect to hear back from you. </p><p style="margin-top: 0; margin-bottom: 7px;">Focusing on the clients, instead of your firm, can make a big difference in converting clicks to clients. Here are some other helpful resources that can help you create a better website with better content. </p>
<ul style="margin-top: 0; margin-bottom: 7px;">
<li><a href="
http://www.wisbar.org/newspublications/insidetrack/pages/article.aspx?Volume=7&Issue=17&ArticleID=24293">On Law Firm Websites: Potential Clients Judge the Book by Its Cover</a> </li><li><a href="
http://www.thelegalcopywritingcompany.co.uk/legal-copy-blog/content-clients-want-see-law-firms-website/">The Content Clients Want to See on Your Law Firm’s Website
</a></li></ul>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/vlrc_art_150w.jpg" alt="" width="150" height="137" align="right"/>Meet the Stars at AMC 2017</h3>
<p style="margin-top: 0; margin-bottom: 7px;">It may not be the Academy Awards or the Grammys, but the Member Recognition Celebration at the 2017 <a href="
http://amc.wisbar.org">Annual Meeting & Conference</a> brings out all the legal stars. Come celebrate with us as we honor the attorneys, judges, law firms, organizations, and students who’ve made important contributions to Wisconsin and the legal profession. </p><p style="color: #045394; margin-top: 0; margin-bottom: 7px;"><strong>Awards and Award Winners</strong></p>
<p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Lifetime Jurist:</strong> <br />Hon. Donald R. Zuidmulder, Brown County Circuit Court </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Hon. Charles Dunn Author Award:</strong> <br />Hon. Thomas J. Walsh, Brown County Circuit Court </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Hotline Attorney of the Year:</strong> <br />Kent Schlienger, Neider and Boucher, Madison </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Pro Bono Attorney of the Year: </strong><br />Douglas Klingberg, Wisconsin Judicare Inc., Wausau</p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Pro Bono Organization of the Year:</strong> <br />Merchant & Gould, Madison
</p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Jack DeWitt WisLAP Volunteer of the Year:</strong> <br />U.W. Law Student Wellness Coalition </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Dan Tuchscherer Outstanding Public Interest Law Attorney:</strong> <br />Harold A. Menendez, Legal Action of Wisconsin Inc., Madison </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Ryan Klesh Public Interest Legal Worker: </strong><br />Samantha Yee, Administrative Coordinator, Milwaukee Justice Center </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Outstanding Public Interest Law Student: </strong><br />Anthony Moore, U.W. Law School; and Brianna Meyer, Marquette University Law School </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Gordon Sinykin Award of Excellence:</strong> <br />Emily I. Lonergan, Gimbel Reilly Guerin & Brown LLP, Milwaukee; and Amy Ferguson, O'Melia, Schiek & McEldowney S.C., Rhinelander</p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;">
<strong>Nonresident Lawyers Division Founder’s Award:</strong> Skip Durocher, Dorsey & Whitney LLP, Minneapolis
</p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Senior Lawyers Division Leonard L. Loeb Award:</strong> <br />Martin J. Greenberg, Law Offices of Martin J. Greenberg, Milwaukee </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Young Lawyers Division Outstanding Young Lawyer:</strong> <br />John G. Walsh, Axley, Madison </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Young Lawyers Division Outstanding Mentor Award:</strong> <br />Rochelle Johnson Bent, Legal Aid Society of Milwaukee Inc., Milwaukee </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Public Education Volunteer of the Year: </strong><br />Elizabeth Nevitt, Nevitt Law Office, Pickett </p><p style=" margin-top: 0; margin-bottom: 7px; font-size:10pt;"><strong>Government Lawyers Division Service Award:</strong> <br />Gwendolyn Cooley, Wisconsin Department of Justice, Madison</p>
<img src="
http://images.wisbar.org/Images/DigestEmails/AMC_2016_250w.jpg" alt="" width="250" height="83" align="right"/>
<p style="margin-top: 0; margin-bottom: 7px;">Read more about this year’s award winners in this <a href="
http://www.wisbar.org/NewsPublications/InsideTrack/Pages/Article.aspx?Volume=9&Issue=6&ArticleID=25480"><em>InsideTrack</em> article</a>, and join us in honoring them at the Member Recognition Celebration at 5:30 p.m. on June 15, held in conjunction with AMC 2017. The recognition event is free, and all State Bar members and their friends and families are invited to attend. </p>
<p style="margin-top: 0; margin-bottom: 7px;">Don’t miss out on the in-depth CLE programming and other networking opportunities by registering for AMC. Visit <a href="
http://amc.wisbar.org">amc.wisbar.org</a> for more information. </p>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/Diverse_firm_175w.jpg" alt="" width="175" height="120" align="right"/>Diversifying the Law: Moving Beyond the Diversity & Inclusion Statement</h3>
<p style="margin-top: 0; margin-bottom: 7px;">The Wisconsin Association of African-American Lawyers is coordinating a panel discussion and breakfast on April 27 at the State Bar Center in Madison. Attorneys from all legal sectors, law students, HR professionals, and diversity and inclusion partners are encouraged to attend.
</p><p style="margin-top: 0; margin-bottom: 7px;">Featured panelists include: </p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Kelly S. Conrardy, Director of Attorney Recruiting & Retention, Godfrey & Kahn, S.C.
</li><li>Emery K. Harlan, Partner, MWH Law Group
</li><li>Sir Williams, Director of Admissions, University of Wisconsin Law School</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">The panel will be moderated by attorney Andrew Chevrez, Diversity Clerkship Program Chair, State Bar of Wisconsin. A complimentary breakfast will be provided by the State Bar of Wisconsin.
</p><p style="margin-top: 0; margin-bottom: 7px;">For more information or to register, <a href="
https://www.eventbrite.com/e/diversifying-the-law-moving-beyond-the-diversity-inclusion-statement-registration-33125126144">click here</a>. </p>
<hr />
</td>
<td width="280" valign="top" bgcolor="#eae8e8" style="font-family: arial, helvetica, sans-serif; font-size:10pt;">
<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/bkofwk_digest-blue.jpg" width="250" height="83" alt=""/><h3>Book of the Week<br />
Ends Friday, April 7</h3></div>
<h3 style="color: #045394; margin-bottom: 6px;">Condemnation Law and Practice in Wisconsin</h3>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0310">Print Book</a>:<br />
List:<s> $149 member</s> / <s>$189 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $119.20</strong></span><strong> member / $143.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?cat=WISBAR&pid=AE0310">Books UnBound</a>:<br />
List:<s> $159 member</s> / <s>$199 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $127.20</strong></span><strong> member / $159.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;">To claim your discount, use priority code <strong>B4835BB</strong> when ordering online or mention it when calling (800) 728-7788.*</p>
<hr />
<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/CLE_Pinnacle_.jpg" width="250" height="83" alt=""/></div>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/SecDiv_Connect_blueBG_175w.jpg" alt="" width="123" height="101" align="right"/>Division & Section Connection</h3>
<p style="margin-top: 0; margin-bottom: 10px;"><strong>Labor and Employment Law CLE Luncheon
</strong></p>
<p style="margin-top: 0; margin-bottom: 10px;">Join the Labor and Employment Law Section for the last set of CLE luncheons before September. Luncheons will be held in Milwaukee on April 20 and in Madison on April 21. The Milwaukee event will also be available via live webcast.
</p><p style="margin-top: 0; margin-bottom: 10px;">This month’s presentation is <em>Labor and Employment Mediation: The Nuts and Bolts of Presenting an Effective Case</em>. Section member price is $25. The cost for non-section members is $35. The program will be submitted to the Wisconsin Board of Bar Examiners for up to 1.0 CLE credit. Lunch will be provided for those registrations received by Monday, April 17. For more information or to register, <a href="
http://marketplace.wisbar.org/pages/eventproductsearch.aspx?k=lelapril&ActiveTab=2">click here</a>. </p>
<hr />
<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/Student_Corner.jpg" width="250" alt=""/></div>
<p style="margin-bottom: 10px;">As spring approaches, many of you will be making plans for the summer months. Be sure to stay in touch with the State Bar by reading <em>Bar Briefs</em> and WisBar <em>InsideTrack</em>™. We will continue to post about networking and CLE opportunities as well as ways you can stay involved in the State Bar.</p>
<p style="margin-top: 0; margin-bottom: 10px;"><strong>Intellectual Academy Law Student Scholarships Available</strong></p>
<p style="margin-top: 0; margin-bottom: 10px;">The Intellectual Property and Technology Law Section of the State Bar of Wisconsin is pleased to offer law student scholarships for the 12th Annual Door County IP Academy. The IP Section will waive tuition for ten law students, five from Marquette and five from UW, and contribute $50 dollars toward each student’s overnight accommodations. Interested students should send an e-mail to Megan Kenney at <a href="
mailto:mkenney@wisbar.org">mkenney@wisbar.org</a>. The e-mail should include what law school you attend, what year you are in law school, and why you are interested in attending the IP Academy. <a href="
http://www.wisbar.org/aboutUs/forLawStudents/Pages/for-law-students.aspx">More info here</a>. </p>
<p style="margin-top: 0; margin-bottom: 10px;"><strong>Intellectual Property Writing Competition </strong></p>
<p style="margin-top: 0; margin-bottom: 10px;">Submissions for the 2016-2017 Intellectual Property Law Section Writing Competition are due on May 30. The author of the best student article will receive an award of $3,000 in cash. The author of the second place article will receive $2,000, and the third place author will receive $1,000. To see competition details, <a href="
http://www.wisbar.org/aboutus/forlawstudents/Documents/2016-2017RulesofWritingCompetition.pdf">please click here</a>.</p>
<p style="margin-top: 0; margin-bottom: 10px;"><strong>Summer is a Great Time to Watch PINNACLE CLE/Webinars/CLE OnDemand</strong></p>
<p style="margin-top: 0; margin-bottom: 10px;">Remember, all Law Student Associates automatically receive all the benefits of an <a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=CP0005">Ultimate Pass Gold</a>. The PINNACLE Ultimate Pass Gold is a one-year subscription that allows you unlimited access to any <a href="
http://marketplace.wisbar.org/Pages/default.aspx">live, video, webcast, webcast replay, telephone, or CLE OnDemand seminar</a> produced by State Bar of Wisconsin PINNACLE. </p>
<hr />
<h3 style="color: #045394; margin-bottom: 7px;">Lawsuits of the Rich and Famous</h3>
<p style="margin-top: 0; margin-bottom: 10px;"><strong><em><img src="
http://images.wisbar.org/Images/DigestEmails/Carson_Johnny_125w.jpg" alt="" width="100" height="100" align="right"/>Carson v. Here’s Johnny Portable Toilets, Inc.
</em></strong></p><p style="margin-top: 0; margin-bottom: 10px;">In 1976, comedian Johnny Carson sued a man in Michigan using the phrase “Here’s Johnny” coupled with “The World’s Foremost Commodian” to sell portable toilets. Carson sued to stop the practice, claiming he had a right of publicity in the phrase “Here’s Johnny,” as it was famously associated (but not trademarked) with his introduction on <em>The Tonight Show Starring Johnny Carson</em>. After losing in district court, Carson won a permanent injunction upon appeal. <a href="
http://openjurist.org/698/f2d/831">Read the full decision</a>. </p>
<p style="margin-top: 0; margin-bottom: 10px;">After Carson’s death in 2005, the company owner tried to register the “Here’s Johnny” mark. Unfortunately for him, and for potty humor enthusiasts everywhere, the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office quickly flushed his request. </p>
<hr />
</tr>
</table>
<table width="800" border="0" align="center" cellpadding="0" cellspacing="0">
<tr>
<td><img src="
http://images.wisbar.org/Images/DigestEmails/Footer_Media.jpg" alt="" width="800" height="156" usemap="#Map" border="0"/>
<p style="margin-top: 5px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discount and expires April 7, 2017. Discount cannot be applied to previous purchases, or used for renewals of subscriptions, auto-supplementation subscriptions, or Books UnBound full library subscriptions.</span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">MKT448E </span></p>
</td>
</tr>
</table>