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  • February 01, 2005

    Inside the Bar February 2005: La Crosse County Bar partners with State Bar to air television spots air on local stations

    The La Crosse County Bar Association (LCBA) recently partnered with the State Bar to produce a 30-second television spot featuring the association’s efforts to provide food to local school-aged children and their families. The LCBA provides funds to support Jim’s Grocery Bag to stock food pantries at 11 local schools in the La Crosse area.

    Inside the Bar
    February 2005

    La Crosse County Bar partners with State Bar to air television spots air on local stations

    The La Crosse County Bar Association (LCBA) recently partnered with the State Bar to produce a 30-second television spot featuring the association's efforts to provide food to local school-aged children and their families. The LCBA provides funds to support Jim's Grocery Bag to stock food pantries at 11 local schools in the La Crosse area.

    The La Crosse spot will air January through March in the La Crosse and Eau Claire viewing areas on local Channel 8 WKBT TV and cable television. The La Crosse spot will be broadcast in conjunction with the State Bar's spot that currently is airing during the U.W. men's Badger basketball games through March. That spot, features five ways Wisconsin lawyers are involved in community service work.

    "This is the first time a local bar has partnered with the State Bar to produce and fund air time for a TV spot specific to that community," says Image Committee Chair Kevin Palmersheim. "As our media efforts rotate throughout the state, we encourage other local bars to partner with us for an unique opportunity to highlight local community service efforts."

    "LCBA members take community service to heart," according to LCBA member and Image Committee Cochair Ann Brandau. "One of those members is Brian Weber, the primary organizer of our annual golf outing. He has helped change that event into a major fund raiser for Jim's Grocery Bag - raising more than $10K annually in the last five years."

    The Bar introduced its Branding the Profession initiative and tag line, Wisconsin Lawyers: Expert advisers. Serving you., in the spring of 2002 to educate the public about the value lawyers bring to their communities. The initiative uses the three key qualities the public values most about lawyers - expert advice, problem-solving skills, and community service - in communications to the public.

    Local bars interested in partnering with the State Bar to highlight their community service efforts may email Dan Rossmiller or call(800) 444-9404, ext. 6140, or (608) 250-6140.


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