Branding the Profession
Educating the Public About the Value of Lawyers
- Communications
Toolkit
748 KB
Understanding the brand
- "Educating the Public About the Value of Lawyers," Wisconsin Lawyer, April 2002
- Public opinion research
Communicating the brand
- State Bar branding articles (2001 - present)
- View TV spots
- Listen to radio spots
Using the brand
- How Wisconsin lawyers can use the brand (Communications Toolkit)
- Download logos and professional image ads
The Bar introduced its Branding the Profession initiative and tag line, Wisconsin Lawyers: Expert advisers. Serving you., in the spring of 2002 to educate the public about the value lawyers bring to their communities. The initiative uses the three key qualities the public values most about lawyers - expert advice, problem-solving skills, and community service - in communications to the public.
In 2000 the State Bar polled all State Bar division, section, and committee chairs and local bar presidents. That poll revealed that 78.5 percent believe that the State Bar should lead a message development campaign on behalf of members. Helping lawyers improve the image of the profession also was the number two request from members in its 1998 Membership Survey. This effort is a result of that feedback.
Related links
Highlights
- Meet and network with lawyers who share your professional background - State Bar sections. More
- Get confidential support for coping with the stress of practicing law. More
- Fee Arbitration program - helping lawyers and clients resolve fee disputes. More
