Branding the Profession: Educating the Public About the Value of Lawyers

The Bar introduced its Branding the Profession initiative and tag line, Wisconsin Lawyers: Expert advisers. Serving you., in the spring of 2002 to educate the public about the value lawyers bring to their communities. The initiative uses the three key qualities the public values most about lawyers - expert advice, problem-solving skills, and community service - in communications to the public.

In 2000 the State Bar polled all State Bar division, section, and committee chairs and local bar presidents. That poll revealed that 78.5 percent believe that the State Bar should lead a message development campaign on behalf of members. Helping lawyers improve the image of the profession also was the number two request from members in its 1998 Membership Survey. This effort is a result of that feedback.

Highlights

Meet and network with lawyers who share your professional background - State Bar sections. More
Get confidential support for coping with the stress of practicing law. More
Fee Arbitration program - helping lawyers and clients resolve fee disputes. More

State Bar of Wisconsin