The State Bar of Wisconsin maintains a portfolio of trademarks that it uses to promote and distinguish its goods and services. The State Bar's currently used and federally registered marks include:
- STATE BAR OF WISCONSIN – U.S. Registration No. 4005002
- PINNACLE – U.S. Registration No. 4013233
- PILLAR ICON – U.S. Registration No. 3945835
- REACH NEW HEIGHTS IN YOUR PRACTICE – U.S. Registration No. 3952559
- YOUR PRACTICE. OUR PURPOSE. – U.S. Registration No. 4013234
- LEADERS IN THE LAW. ADVOCATES FOR JUSTICE. – U.S. Registration No. 4020444
- WISBAR – U.S. Registration No. 3741623
- WISCONSIN LAWYERS EXPERT ADVISERS. SERVING YOU. – U.S. Registration No. 2764231
- BOOKS UNBOUND – U.S. Registration No. 4063969