Watch for the State Bar's tag line message - Wisconsin Lawyers: Expert Advisers. Serving You. - on billboards promoting Wisconsin lawyers and the State Bar's consumer Web site, LegalExplorer, in the Eau Claire area.
June 2004
Billboards promoting Wisconsin Lawyers appear in Eau Claire
area
Watch for the State Bar's tag line message - Wisconsin Lawyers:
Expert Advisers. Serving You. - on billboards promoting Wisconsin
lawyers and the State Bar's consumer Web site, LegalExplorer, in the Eau
Claire area. The billboards went up in mid-April and will rotate
throughout the area through mid-July (see below for locations).
Eau Claire billboard locations
|
April 15 - May 15
1112 Menomonie St.
Hwy. 124/12
Hwy. 53 (near Hwy. 93)
Madison and Farwell Streets
Hwy. 12 (near Prill Rd.)
May 15 - June 15
Hwy. 53 (near County 00)
1111 Menomonie St.
Hwy. 12/124 (near Townhall Rd.)
617 S. Barstow St.
Hwy. 124 (near Peterson Rd.)
1237 Clairemont (near Craig)
June 15 - July 15
1112 Menomonie St.
Madison St. (near Germania)
|
"Billboards are our first choice for the initial entry into a new
consumer market because they reach a broad spectrum of people," says
Public Image Committee Chair Kevin Palmersheim. "Billboards also are an
uncomplicated and highly visible way to acquaint an audience with our
message - that lawyers are expert advisers and problem solvers who serve
the public."
The Eau Claire region was selected because it is a crossroad in
northwestern Wisconsin, allowing the message to reach more than 325,000
people who will travel through the area. Billboards were introduced last
spring in the Fox Valley/Green Bay area, Wisconsin's northeastern
crossroad.
The Bar introduced its Branding the Profession initiative and tag
line, Wisconsin Lawyers: Expert advisers. Serving you., in
spring 2002, to educate the public about the value of lawyers. The
initiative, which grew out of concerns from members about the public's
understanding of the legal profession and the declining public image of
lawyers, uses the three key qualities the public values most about
lawyers - expert advice, problem-solving skills, and community service -
in communications to the public.
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Bar