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<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;">FEBRUARY 8, 2018</td>
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Practice tips,
membership benefits, upcoming events, new products, and more!
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<p style="margin-top: 0; margin-bottom: 7px;"><strong>blog</strong><br />
/bläg/
</p><p style="margin-top: 0; margin-bottom: 7px;">Noun: a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
</p><p style="margin-top: 0; margin-bottom: 7px;">Verb: add new material to or regularly update a blog.</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>write about (an event, situation, topic, etc.) in a blog.</li></ul>
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<h2 style="color: #aa060f; margin-bottom: 7px;">Top Four Reasons<br />You Should Write a Blog</h2></div>
<p style="margin-top: 20px; margin-bottom: 7px;">After reviewing several websites on the benefits of blogging, we’ve compiled some of the top reasons why you should be blogging. The reasons for blogging and the intended results are the same whether you’re in a large firm or are a solo practitioner: generating qualified leads. Understanding how blogging generates these leads may provide the insight you need to add blogging to your marketing activities.
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>So why blog?</strong></p>
<ol style="margin-top: 0; margin-bottom: 7px;"><li><strong>Blogging positions you as an expert on your topic.</strong> When you publish a well-constructed, information-rich article, you’re building your reputation as an expert on the topic with both potential clients and other lawyers. </li><li><strong>Blogging increases the likelihood of being found in search engines like Google<sup style="font-size: 12px; line-height: 0; ">®</sup>.</strong> This is known as SEO (search engine optimization). Each article you publish is another URL for Google (and other search engines) to index. It increases your overall content and keeps it fresh and unique, another key metric for SEO. It also increases the likelihood of search engines finding keywords and phrases related to searches from your potential clients. </li>
<li><strong>Blogging helps potential clients find you.</strong> Most people conduct online research before making any type of purchasing decision. Your future clients are already Googling you. Blogging helps them find you. </li><li><strong>Blogging can help convert prospects to clients.</strong> 81% of online consumers trust information and advice from blogs.<sup style="font-size: 12px; line-height: 0; ">1</sup> 60% say they feel more positive about a company after reading custom content on their website.<sup style="font-size: 12px; line-height: 0; ">2</sup> 78% of consumers believe that custom content on a website indicates a business that is interested in building a strong relationship with customers.<sup style="font-size: 12px; line-height: 0; ">3</sup></li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">When people visit your website, what do they find? Does it describe your office, your staff, and your practice, but not relevant information about their issue? Blogging about issues that you have experience resolving draws in clients who are looking for your services. It showcases your knowledge and grows your professional reputation. Blogging can drive more traffic to your website and encourage people to share your information with others. It also increases the likelihood of visitors returning to your site.
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<p style="margin-top: 0; margin-bottom: 7px;">So in the end the question is… why aren’t you blogging?
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Looking for some tips on how to get started?</strong><br />
<a href="https://www.americanbar.org/publications/gpsolo_ereport/2015/march_2015/so_you_want_to_write_a_law_blog.html">So You Want to Write a Law Blog . . .</a></p>
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<h3 style="color: #aa060f; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Facebook_follower_150w.jpg" alt="" width="150" height="93" align="right"/>It's OK to Be a Follower</h3>
<p style="margin-top: 0; margin-bottom: 7px;">New changes to your Facebook feed give you the ability to prioritize (or not) posts from your family, friends, and the pages you follow. Keep up to date on Wisconsin lawyers, law, and the legal profession by ensuring that you see posts from the State Bar.
</p><p style="margin-top: 0; margin-bottom: 7px;">All you have to do is:</p>
<ol style="margin-top: 0; margin-bottom: 7px;">
<li>Visit our <a href="https://www.facebook.com/StateBarofWI/">Facebook page</a> </li><li>Click the “Following” button
</li><li>Select “See First”</li></ol>
</p><p style="margin-top: 0; margin-bottom: 7px;">This lets Facebook know that you want to see State Bar posts toward the top of your news feed. Who wants to do all that scrolling anyway?</p>
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<h3 style="color: #aa060f; margin-bottom: 7px;"><img src="http://images.wisbar.org/Images/DigestEmails/Efficiency_200w.jpg" alt="" width="150" align="right"/>Autocorrect Hack to Save Time and Keystrokes</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Typing up legal documents can be a pain. Maybe one of the parties involved has an onerously long name. Maybe you have to italicize or underline the same phrase or Latin term repeatedly. Most MS Word<sup style="font-size: 12px; line-height: 0; ">®</sup> users know that it will autocorrect some words as you type. What you may not realize is you can customize your autocorrect dictionary for shortcuts and even use it to format text as you type.
</p><p style="margin-top: 0; margin-bottom: 7px;">Let’s say you’re working on a document for The Really Long-Named Company That Makes Awesome Products. You’re not going to want to type that name out over and over. So, follow these steps to get Word to do it for you. </p>
<ol style="margin-top: 0; margin-bottom: 7px;"><li>Come up with an abbreviation you wouldn’t type or use for anything else, like “@longname”
</li><li>Go to File > Options > Proofing > Autocorrect Options
</li>
<li>In the “Replace” field type in “@longname”
</li>
<li>In the “With” field type in the name of the company exactly how it should appear
</li><li>Click “Add” then “Ok”</li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">Back in your document, type “@longname” and as soon as you hit the space bar, Word will replace your shorter nickname with the full title.
</p>
<p style="margin-top: 0; margin-bottom: 7px;">If you want Word to italicize a phrase automatically, like <em>in loco parentis</em>, type out the phase in your document and italicize it. Then, highlight the italicized phrase and go back to your Autocorrect options. This time the “With” field is already populated. Just add “in loco parentis” to the “Replace” field and select the radio button above for “Formatted text.” Add this change to your options, and the next time you type “in loco parentis” Word will change it to “<em>in loco parentis</em>.” </p><p style="margin-top: 0; margin-bottom: 7px;">You’re welcome. </p>
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<h3 style="color: #aa060f; margin-bottom: 7px;">The Right Forms, Right Now</h3>
</p><p style="margin-top: 0; margin-bottom: 7px;">Is legal paperwork giving you a headache? Keep your cases running smoothly with our time-saving, easy-to-use legal forms libraries.
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>What you get
</strong></p><p style="margin-top: 0; margin-bottom: 7px;">Essential forms for eight practice areas:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Appellate law
</li><li>Business law
</li><li>Civil litigation
</li><li>Criminal law
</li><li>Elder law
</li><li>Estate planning & probate
</li><li>Family law
</li><li>Real estate</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">Access to more than 1,300 legal documents, including:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Affidavits
</li><li>Agreements
</li><li>Authorizations
</li><li>Checklists
</li><li>Complaints
</li><li>Motions
</li><li>Notices
</li><li>Orders
</li><li>Petitions
</li><li>Sample language
</li><li>Summonses</li></ul>
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Convenient:</strong> Streamline your workflow with this central, online location for legal forms that’s available wherever you have an internet connection. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Current:</strong> Every form is regularly updated to ensure it complies with all required statutory specifications. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Customizable:</strong> Most documents are available in MS Word format for easy editing and modification. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Quick:</strong> Each library’s easily searchable setup helps you quickly find the form you need by title or keyword. </p><p style="margin-top: 0; margin-bottom: 7px;">Subscribe today! Call (800) 728-7788 or <a href="https://marketplace.wisbar.org/OnlineForms/Pages/Online-Forms.aspx">visit our website</a>.</p>
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<div align="center"><img src="http://images.wisbar.org/Images/DigestEmails/bkofwk_digest-blue.jpg" width="250" height="83" alt=""/><h3>Book of the Week<br />
Ends Friday, February 9</h3></div>
<h3 style="color: #aa060f; margin-bottom: 6px;">Wisconsin Judicial Benchbook<br />Vol. I: Criminal and Traffic</h3>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0025">Print Book</a>:<br />
List: <s>$149 member</s> / <s>$189 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $119.20</strong></span><strong> member / $151.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="https://marketplace.wisbar.org/Pages/Product.aspx?cat=WISBAR&pid=AE0025">Books UnBound</a>:<br />
List: <s>$159 member</s> / <s>$199 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $127.20</strong></span><strong> member / $159.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;">To claim your discount, use priority code <strong>B5040BB</strong> when ordering online or mention it when calling (800) 728-7788.*</p>
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<div align="center"><img src="http://images.wisbar.org/Images/DigestEmails/CLE_Pinnacle_.jpg" width="250" height="83" alt=""/></div>
<p style="margin-top: 10px; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2721">Business Succession Planning in Wisconsin: Conflict Prevention & Resolution</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2713">Car Crash Symposium 2018
</a></p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2710">Contract Drafting in Wisconsin</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2728">Create a Cybersecurity Plan for 2018</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2718">Home Sweet Home: Addressing Housing Issues for Vulnerable Clients</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2658">Legal Ethics 2017
</a></p><p style="margin-top: 0; margin-bottom: 7px;"><a href="https://marketplace.wisbar.org/pages/eventproductsearch.aspx?k=CA2732&ActiveTab=2">Negotiating (and Renegotiating) Leases, Part 1</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="https://marketplace.wisbar.org/pages/eventproductsearch.aspx?k=CA2733&ActiveTab=2">Negotiating (and Renegotiating) Leases, Part 2</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2729">OSHA One Year Into the Trump Administration: What Has Occurred and What’s Expected to Occur</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2720">Social Security Disability for the Non-SSD Attorney: A Quick Primer of Basic Concepts</a> </p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2723">Winning Your Case With a Better Memory -
Featuring Paul Mellor
</a></p><p style="margin-top: 0; margin-bottom: 7px;"><a href="http://marketplace.wisbar.org/pages/eventsearch.aspx?k=CA2730">Wisconsin B Corps - Blending Profit and Purpose</a></p>
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<h3 style="color: #aa060f; margin-bottom: 7px;"><span style="margin-top: 0; margin-bottom: 7px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong><span style="margin-top: 10px; margin-bottom: 7px;"><strong><img src="http://images.wisbar.org/Images/DigestEmails/SecDiv_Connect_blueBG_175w.jpg" alt="" width="123" height="101" align="right"/></strong></span></strong></span>Division & Section Connection</h3>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Deadline Approaching for Labor and Employment Law Section CLE Luncheon</strong> </p><p style="margin-top: 0; margin-bottom: 7px;">A new month means a new CLE Luncheon. Meet new friends and learn while you dine. It’s a great opportunity for both new and experienced lawyers.
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>February Topic</strong> <br />
<em>The New Defend Trade Secrets Act: Hidden Pitfalls for L&E Lawyers and Their Clients
</em></p><p style="margin-top: 0; margin-bottom: 10px;"><a href="https://marketplace.wisbar.org/pages/eventproductsearch.aspx?k=lelfeb&ActiveTab=2">Register today!</a> </p>
<p style="margin-top: 20px; margin-bottom: 7px;"><strong>Register Now for the 9th Annual Young Lawyers Conference!
</strong></p><p style="margin-top: 0; margin-bottom: 7px;">It’ll be a rally to remember. The 2018 Young Lawyers Conference is going to rock your world with top-notch sessions designed for new lawyers. <strong>And it’s FREE for Young Lawyers Division members!</strong> </p>
<p style="margin-top: 0; margin-bottom: 7px;">Join us at the legendary Harley-Davidson Museum and earn up to 6.0 CLE/1.0 EPR credits on hot topics impacting your practice, including:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Generational diversity
</li><li>Student loan repayment
</li><li>And more</li></ul>
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>DATE:</strong><br />
Friday, March 16, 2018
</p><p style="margin-top: 0; margin-bottom: 7px;"><strong>PLACE:</strong><br />
Harley-Davidson Museum<sup style="font-size: 12px; line-height: 0; ">®</sup><br />
400 W Canal St.<br />
Milwaukee, WI 53201
</p>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>Registration deadline is March 1.</strong> <a href="https://marketplace.wisbar.org/Pages/eventDetails.aspx?category=&cat=&pid=SA6995">Kickstart your career and register today!</a></p>
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<p style="margin-top: 10px; margin-bottom: 7px;"><strong>Intellectual Property Law Section’s Annual Writing Competition
</strong></p><p style="margin-top: 0; margin-bottom: 7px;">Think you’re a good writer? Prove it by submitting an article to the IP Section’s Annual Writing Competition. It’s open to all J.D. candidates at the University of Wisconsin and Marquette University.
</p><p style="margin-top: 0; margin-bottom: 7px;">Your article can be on any subject relating to any branch of intellectual property law, including:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Patents
</li><li>Copyrights
</li><li>Trademarks
</li><li>Trade secrets</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">The IP Section Board of Directors will judge each submission based on:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>Topic complexity and difficulty
</li><li>Depth and quality of analysis
</li><li>Relevance and timeliness of topic
</li><li>Organization and clarity of writing style</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">The first-place winner will receive a $3,000 cash award. Second place receives $2,000 and third place receives $1,000.
</p><p style="margin-top: 0; margin-bottom: 7px;">The submission deadline is <strong>May 31, 2018</strong>. </p><p style="margin-top: 0; margin-bottom: 7px;">For a full list of competition rules and details, please click <a href="https://www.wisbar.org/aboutus/forlawstudents/Documents/2017-2018RulesofWritingCompetition.pdf">here</a>. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Network with Real Property, Probate, and Trust Law Section Members</strong> </p><p style="margin-top: 0; margin-bottom: 7px;">Start building relationships with practicing lawyers at this relaxed gathering. Join Real Property, Probate, and Trust Law Section board members on February 21 from 6-8 p.m. at Marquette Law School. Food and beverages will be provided.
</p><p style="margin-top: 0; margin-bottom: 7px;">Please RSVP to Adrianna Hromadka at <a href="mailto:adrianna.hromadka@marquette.edu">adrianna.hromadka@marquette.edu</a>. RSVP is required.</p>
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<h3 align="center" style="color: #aa060f; margin-bottom: 7px;">February 8, 1944
</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Harry S. McAlpin becomes the first African-American journalist admitted to a White House press conference. Even so, McAlpin continued to face <a href="https://www.theatlantic.com/politics/archive/2014/05/harry-mcalpin-vs-the-white-house-press-corps/442689/">resistance and opposition</a> from the White House Correspondents’ Association during his career. He studied journalism and advertising at the University of Wisconsin. After leaving journalism, McAlpin practiced law in Louisville, KY.</p>
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<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">1 <a href="https://www.slideshare.net/BlogHer/2012-social-media-final-v2">https://www.slideshare.net/BlogHer/2012-social-media-final-v2</a></span></p>
<p style="margin-top: 0px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">2 <a href="https://www.ragan.com/Main/Articles/24_stats_about_the_importance_of_content_marketing_46163.aspx">https://www.ragan.com/Main/Articles/24_stats_about_the_importance_of_content_marketing_46163.aspx</a></span></p>
<p style="margin-top: 0px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">3 <a href="https://www.ragan.com/Main/Articles/24_stats_about_the_importance_of_content_marketing_46163.aspx">https://www.ragan.com/Main/Articles/24_stats_about_the_importance_of_content_marketing_46163.aspx</a></span></p>
<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discounts and expires at midnight February 9, 2018. Discount applies to first time purchases/subscriptions only. It cannot be applied to previous purchases, auto-supplementation orders, or Books UnBound subscription renewals. </span></p>
<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">MKT503E </span></p>
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