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<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;">SEPTEMBER 1, 2016</td>
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Welcome to Bar Briefs, your quick weekly collection of practice tips,<br />
membership benefits, upcoming events, new products, and more!
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<h2 style="color: #045394;">Take Advantage of Legal Marketing Trends</h2>
<p>Increasing competition from other firms and non-traditional legal alternatives like LegalZoom means today’s attorneys are focusing more resources towards impactful marketing. No matter the size of your marketing budget, these trending tactics can help you boost business.</p>
<ul>
<li><strong>Mobile:</strong> More and more prospective clients are using smartphones and tablets to find an attorney. Make sure your firm’s website is optimized for mobile viewing. You might even consider adding mobile advertising to your marketing mix. </li><li><strong>Repeat:</strong> Doing more business with existing clients is often easier than chasing down new clients. Continuously research and analyze your clients’ needs so you’ll always be ready to assist them. Plus, you’re more likely to get new business referrals from clients you’ve cultivated trusting, long-term relationships with. </LI><li><strong>Content, content, content:</strong> Even more powerful than search engine optimization, the creation and sharing of quality content is helping law firms showcase their expertise and attract new clients. Start blogging about news headlines that tie in to your firm’s practice areas and highlight client success stories. Share content on social media to expand your reach
and draw people back to your website.</li></ul>
<p><strong>3 Ways Consumer Pamphlets Content Boosts Your Online Marketing</strong></p>
<ol>
<li><strong>Improves your online search results</strong> - Content is the key to improving your search result standings. Your website’s text is the main element search engines like Google look at when determining if your site is a good match for someone’s search. Adding quality content on a regular basis shows search engines that your site is active and relevant. </li>
<li><strong>Engages visitors once they get to your site</strong> - Why do people visit law firm websites? Because they need answers to their legal questions. Make your firm’s website a trusted source for answers and people will keep coming back. Clear, compelling, easy-to-understand consumer pamphlets content breaks down complex legal situations and encourages readers to reach out to a lawyer like you for assistance. </li>
<li><strong>Strengthens your social media presence</strong> - Great content is the foundation of effective social media posts. Helpful, timely content encourages people to click on a post – and having a strong website gives you the perfect place for your posts to link to.</li></ol>
<p>To learn more, visit<a href="
http://marketplace.wisbar.org/ConsumerEducatorResources/Pages/All-Consumer-Pamphlets.aspx">
www.wisbar.org/pamphlets</a>. </p>
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<h3 style="color: #045394;">Be a Pro at Pro Bono</h3>
<p>Many attorneys would love to give back to their communities through pro bono work, but are unsure about how to get started. Whether you are a new lawyer fresh out of law school, or have 30 years of practice experience, pro bono legal work can force you outside of your comfort zone. You are taking on more work, maybe in an area of practice you are less familiar with, and you want to do your best by your clients. Consider these five tips as you move forward:</p>
<ul>
<li><strong>Use the buddy system.</strong> Who says you have to do it alone? When you see a pro bono service looking for volunteers, bring a friend or colleague along. The service gets an extra volunteer, and you get some moral support. </li><li><strong>Unsure about something? Ask!</strong> Experienced pro bono attorneys and program coordinators have a wealth of knowledge and can help guide you through the process. </li><li><strong>Learn what help is available.</strong> Some firms have internal programs providing support to their attorneys as they volunteer. Many legal associations, including the State Bar of Wisconsin, provide guidance and financial resources like malpractice insurance, grants, and expense reimbursements. </li><li><strong>Take an honest look at your calendar. </strong>If you feel like you are too busy to take on pro bono work, pause for a moment and consider that your skills and a few hours of your time can make a huge difference to someone in need.
</li><li><strong>Talk it up.</strong> After a good experience volunteering your time, let other lawyers know! You could volunteer to write an article for a bar association or alumni newsletter, or simply share the story over coffee. You never know how your experience will inspire someone else.</li></ul>
<p>California area members – you are invited to join State Bar of Wisconsin President Fran Deisinger and
State Bar of Wisconsin President Elect Paul Swanson for a reception and panel discussion
hosted by the Nonresident Division.
</p>
<p>"Some Legal Ethics Questions from the Movies"
<br />Thursday, October 13, 2016,
<br />5:00 p.m. – 8:00 p.m.
<br />
<a href="
http://marketplace.wisbar.org/Pages/eventDetails.aspx?category=&cat=&pid=SA6201">For more information, click here</a>.
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/bkofwk_digest-green.jpg" width="250" height="83" alt=""/><h3><strong>Book of the Week!</strong><br />
Ends Friday, September 2!</h3></div>
<h3 style="color: #045394;">Wisconsin Fair Dealership Law</h3>
<p><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0051">Print Book</a>:<br />
List:<s> $219 member</s> / <s>$269 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $175.20</strong></span><strong> member / $215.20 nonmember </strong></span></p>
<p><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?cat=WISBAR&pid=AE0051">Books UnBound</a>:<br />
List:<s> $159 member</s> / <s>$199 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $127.20</strong></span><strong> member / $159.20 nonmember </strong></span></p>
<p>To redeem your discount, enter priority code <strong>B4782BB</strong> when ordering online or mention it when calling Customer Service (800) 728-7788.*</p>
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/CLE_Pinnacle_.jpg" width="250" height="83" alt=""/></div>
<p>Take a look at these upcoming seminars:</p>
<p style="margin-bottom: 7px;"><a href="
http://marketplace.wisbar.org/pages/EventSearch.aspx?k=ca2463&searchCat=Educational Programs">12th Annual Employee Benefits Update</a></p>
<p style="margin-top: 0; margin-bottom: 7px;"><a href="
http://marketplace.wisbar.org/pages/eventsearch.aspx?k=ca2512&searchCat=Educational Programs">Finish Strong: Understanding Social Security and Medicaid Challenges in Practicing Law and Retiring</a></p>
<p style="margin-top: 0; margin-bottom: 7px;"><a href="
http://marketplace.wisbar.org/pages/eventsearch.aspx?k=ca2516&searchCat=Educational Programs">Preparing a Hall of Fame Appellate Brief</a></p>
<p style="margin-top: 0; margin-bottom: 7px;"><a href="
http://marketplace.wisbar.org/pages/eventsearch.aspx?k=ca2464&searchCat=Educational Programs">Public Records, Open Meetings Update</a></p>
<p style="margin-top: 0; margin-bottom: 7px;"><a href="
http://marketplace.wisbar.org/pages/EventSearch.aspx?category=&cat=&pid=CA2465R4&k=CA2465">How Will the New Federal Rules of Civil Procedure Work and Would They Work in Wisconsin?</a></p>
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/Brain_Strain.jpg" width="250"alt=""/>
<h3 style="color: #ac3d5b;"><em>Which position has the longest term of office in the federal government, aside from federal judges?</em></h3>
<p>(Find the answer below.)</p></div>
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/Student_Corner.jpg" width="250"alt=""/></div>
<p>The Family Law Section and the Public Utilities Law Section of the State Bar are interested in recruiting a law student liaison to serve on their Boards. The positions would start as soon as possible and conclude on June 30, 2017. </p>
<p><a href="
http://www.wisbar.org/aboutUs/forLawStudents/Pages/for-law-students.aspx">For more information on the application process and eligibility requirements please click here.</a></p>
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<h3 style="color: #045394;"><img src="
http://images.wisbar.org/Images/DigestEmails/Jellybean_Birthday_125w.jpg" alt="" width="125" height="149" align="right"/>Cowabunga! Is September Your Birthday Month?</h3>
<p>If it is, Happy Birthday from the State Bar of Wisconsin! In recognition of your special day, the State Bar is pleased to offer you a special 20% discount toward the purchase of State Bar of Wisconsin PINNACLE® products through September 30, 2016. </p>
<p>This discount can be used on the purchase of any (or all) of the following PINNACLE products:</p>
<ul><li>Print books
</li>
<li>Books UnBound®
</li><li>Forms libraries (individual new subscriptions only)
</li><li>Consumer pamphlets (print or electronic versions)
</li><li>Consumer Handbooks
</li><li>Client Education DVDs and Booklets
</li><li>Staff Training DVDs and Booklets
</li><li>Seminars Materials and CDs</li></ul>
<p><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discount and expires September 2, 2016. Discount cannot be applied to previous purchases, or used for renewals of subscriptions, auto-supplementation subscriptions, or Books UnBound full library subscriptions.</span></p>
<span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">
MKT410E </span>
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