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<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Practice tips,
membership benefits, upcoming events, new products, and more!
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<h2 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/WaitRoom_200w.jpg" alt="" width="200" height="184" align="right"/>Master the Waiting Game </h2>
<p style="margin-top: 0; margin-bottom: 7px;">No matter what type of law you practice, there are times when your clients will have to wait to meet with you. Maybe they arrived early. Maybe you are running a few minutes behind. Whatever the case may be, how good is your waiting room game?
</p><p style="margin-top: 0; margin-bottom: 7px;">It may seem like a trivial matter. How do the right chairs or lamps make you a better lawyer? The short answer – they don’t. However, they do influence your clients’ perceptions of your abilities. If you went into a doctor’s office for the first time and the lobby was dark, the chairs were ripped, and there was a musty smell in the air, you might have second thoughts about his or her competence and diagnosis.
</p><p style="margin-top: 0; margin-bottom: 7px;">Here are a few ways you can help make a great first impression and improve your brand at the same time.</p>
<ol style="margin-top: 0; margin-bottom: 7px;"><li><strong>Clean it.</strong> It almost goes without saying, and yet we did. It’s that important. No one wants to sit down and find a sticky armrest or end up with a sneezing fit from all the dust. </li><li><strong>Cut back on clutter.</strong> Providing magazines or newspapers as reading material are great standards of any lobby. However, make sure they are recent, in good condition, and they are not strewn across every available surface. </li><li><strong>Have a seat.</strong> Is it better to have couch/bench style seating? What about individual chairs? Think about your clients. If they come in as a group, couches may work fine. If your clients are more likely to come in alone, consider having more single seats available. </li><li><strong>Watch your walls.</strong> It’s been said that walls have ears. Well, they also have mouths – loud ones. Everything from the color (consider incorporating various shades of logo colors) to the artwork hanging on them (try using work from local artists) says something about you. Make sure they’re sticking to your message. Feel free to include awards, provided they are recent or very prestigious. </li><li><strong>Consider your brand.</strong> If someone saw your website and then walked into your office, would they think they were in the wrong place or they had suddenly stepped back in time? If the answer is yes, you need to make sure your web presence accurately reflects your actual office and vice versa. </li><li><strong>Privacy. </strong>Try sitting in your waiting area while someone is having a meeting or taking a phone call in nearby offices. Can you hear what they are saying? If you can, you might want to consider adding some soft music to the lobby to help keep your private conversations from reaching other clients. </li><li><strong>Provide secure guest Wi-Fi.</strong> In the age of mobile devices, it can be annoying to step into a business only to find you have no Wi-Fi signal available. There are some <a href="
https://www.broadbandchoices.co.uk/business/guides/set-up-public-wifi-hotspot">security risks</a> associated with allowing Wi-Fi access, so make sure to check with a network specialist to ensure your connections are safe.</li></ol>
<p style="margin-top: 0; margin-bottom: 7px;">For more advice, check out these great resources:</p>
<ul style="margin-top: 0; margin-bottom: 7px;">
<li><a href="
http://roseninstitute.com/10-tips-ensure-lobby-good-impression/">10 Tips to Ensure Your Lobby Makes a Good Impression, Pt. 1</a> </li><li><a href="
http://roseninstitute.com/10-tips-ensure-lobby-good-impression-part-2/">10 Tips to Ensure Your Lobby Makes a Good Impression, Pt. 2</a> </li><li><a href="
https://www.btod.com/blog/2017/02/01/the-best-colors-for-an-inviting-waiting-room/">The Best Colors for an Inviting Waiting Room</a> </li><li><a href="
http://www.slaw.ca/2017/06/20/is-your-law-firm-brand-reflected-in-all-the-right-places-and-spaces/">Is Your Law Firm Brand Reflected in All the Right Places and Spaces?</a></li></ul>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/2017_HLE_BarBriefs_125w.jpg" alt="" width="125" height="133" align="right"/>It’s Almost Here…</h3>
<p style="margin-top: 0; margin-bottom: 7px;">The 2017 <a href="
http://hle.wisbar.org/"><em>Health, Labor, and Employment Law Institute</em></a> is just two weeks away. If you haven’t registered yet, now is the time! Don’t miss your chance to earn 12 CLE/1 EPR credits as you examine the hottest topics in health law and labor and employment law. </p><p style="margin-top: 0; margin-bottom: 7px;">The<em> Institute</em> covers a wide range of issues with input from experienced and knowledgeable speakers, including:</p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>David Cade of the American Health Lawyers Association
</li><li>Special Agent Byron Franz of the FBI
</li><li>An optional keynote luncheon featuring former Wisconsin Governor and Health and Human Services Secretary Tommy Thompson</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">To make sure you catch the most critical topics, attendees will also have access to two days of FREE webcast replays of select CLE sessions after the <em>Institute</em>. View the full schedule and register at <a href="
http://hle.wisbar.org/">hle.wisbar.org</a>.</p>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/WSSCF17_Digest-150w.jpg" alt="" width="150" height="150" align="left"/>Get Ready for Takeoff!</h3>
<p style="margin-top: 0; margin-bottom: 7px;">You don’t have to fly solo on your course to success as a solo or small-firm practitioner. The 2017 <em>Wisconsin Solo & Small Firm Conference</em> (WSSFC) addresses the unique challenges you face every day – from staying on top of multiple practice areas to piloting the business side of your firm. </p><p style="margin-top: 0; margin-bottom: 7px;">Choose from CLE topics you won’t find anywhere else as you learn strategies and techniques to propel yourself to success. Experience three days of CLE across four tracks:</p>
<ul style="margin-top: 0; margin-bottom: 7px;">
<li><strong>Substantive Law</strong>: Packed with the latest trends and developments in hot practice areas like real estate, litigation, estate planning, and immigration. </li><li><strong>Practice Management:</strong> An entire track devoted to leadership, networking, negotiation, writing, and other practice management topics specifically for solo and small-firm practitioners. </li><li><strong>Technology:</strong> All the latest tools, tips, and techniques from the only Wisconsin law conference with a CLE track on tech for today’s law practice. </li><li><strong>Quality of Life/Ethics:</strong> More than enough EPR credits to meet your yearly requirement, plus sessions on staying healthy and fit to practice.</li></ul>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/Brain_Strain.jpg" alt="" width="250" height="83" align="right"/>What’s in a Name?</h3>
<p style="margin-top: 0; margin-bottom: 7px;">Test your knowledge of legal TV shows by matching the fictional law firms and organizations to the correct TV show. </p>
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<td width="240" height="33">A. Crane, Poole & Schmidt </td>
<td width="182">1. The Good Wife</td>
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<td height="33">B. Cage, Fish & Associates</td>
<td>2. Ally McBeal</td>
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<td>C. McKenzie, Brackman, Chaney<br />and Kuzak</td>
<td>3. The Practice</td>
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<td height="33">D. Robert Donnell and Associates</td>
<td>4. Boston Legal</td>
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<td height="33">E. Stern, Lockhart & Gardner</td>
<td>5. L.A.Law</td>
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<td height="33">F. Hartford Judicial District Court</td>
<td>6. Judging Amy</td>
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/bkofwk_digest-purple.jpg" width="250" height="83" alt=""/><h3>Book of the Week<br />
Ends Friday, August 4</h3></div>
<h3 style="color: #045394; margin-bottom: 6px;">Organizing a Wisconsin Business Corporation: Articles, Bylaws, and Other Forms</h3>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=AK0069">Print Book</a>:<br />
List: <s>$219 member</s> / <s>$369 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $175.20</strong></span><strong> member / $215.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span class="black" style="color: #000"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?cat=WISBAR&pid=AE0069">Books UnBound</a>:<br />
List: <s>$159 member</s> / <s>$199 nonmember</s><br />
</span><span style="color: #E31B1B"> <span style="color: #E31B1B"><strong>Sale price: $127.20</strong></span><strong> member / $159.20 nonmember </strong></span></p>
<p style="margin-top: 0; margin-bottom: 6px;">To claim your discount, use priority code <strong>B5013BB</strong> when ordering online or mention it when calling (800) 728-7788.*</p>
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/CLE_Pinnacle_.jpg" width="250" height="83" alt=""/></div>
<p style="margin-top: 0; margin-bottom: 7px;"><strong>CLE Funding Available to Government Lawyers </strong></p>
<p style="margin-top: 0; margin-bottom: 7px;">Take advantage of available CLE funds provided to government attorneys by the Government Lawyers Division. The grant monies may be applied toward tuition, transportation, accommodations, etc., associated with a CLE or conference program focused on an area of government practice.
</p>
<p style="margin-top: 0; margin-bottom: 7px;">In return for the funding, simply share what you’ve learned by writing an article for the <em>GLD News</em> newsletter describing your experience and key takeaways. Written applications for funding must be submitted at least 30 days before the CLE program. For more information, contact one of your GLD board members, or <a href="
mailto:mzurbriggen@wisbar.org">contact GLD Liaison Megan Zurbriggen</a>.</p>
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<div align="center"><img src="
http://images.wisbar.org/Images/DigestEmails/Student_Corner.jpg" width="250" alt=""/></div>
<h3 style="color: #045394; margin-bottom: 7px;">Step Up Your Game with State Bar Resources </h3>
<p style="margin-top: 0; margin-bottom: 7px;">The State Bar of Wisconsin will be at Marquette University Law School (August 16) and University of Wisconsin Law School (September 1) for the orientation/law school organization fairs. Meet with State Bar representatives and discover all the resources and benefits your Law Student Associate status provides you, including: </p>
<ul style="margin-top: 0; margin-bottom: 7px;"><li>A network of important contacts
</li><li>Job search assistance
</li><li>Diversity Clerkship Program
</li><li>Resources to help you in your studies and professional career
</li><li>Current information on the changes in law and impact of coming legislation
</li><li>Free or special student discounts on publications</li></ul>
<p style="margin-top: 0; margin-bottom: 7px;">Learn more on our <a href="
http://www.wisbar.org/aboutus/forlawstudents/pages/benefits.aspx">website</a>.</p>
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<h3 style="color: #045394; margin-bottom: 7px;"><img src="
http://images.wisbar.org/Images/DigestEmails/Pamphlets-Web-120.jpg" alt="" width="120" height="96" align="right"/>Looking for a New Way to Promote Your Law Firm?</h3>
</p><p style="margin-top: 0; margin-bottom: 7px;"><em><a href="
http://marketplace.wisbar.org/MarketingResources/Pages/All-Consumer-Pamphlets.aspx">The Consumer Pamphlets Series</a></em> from the State Bar of Wisconsin can help. Covering 19 common legal topics, each pamphlet emphasizes the vital role you play in legal issues and positions your firm as the go-to resource for assistance. Just place them in your reception area to spotlight your firm’s expertise. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Showcase your practice areas.</strong> The <em>Series</em> provides potential clients valuable information on a wide variety of legal issues. Each pamphlet conveys basic information and answers frequently asked questions in easy-to-understand language. They’re a great way to introduce clients to a new practice area or emphasize your specialties. You can also create an eye-catching office display and <a href="
http://marketplace.wisbar.org/pages/search.aspx?k=lucite&searchCat=Consumer%20%26%20Educator%20Resources">showcase multiple print pamphlets using our sleek Lucite<sup style="font-size: 12px; line-height: 0; ">®</sup> racks</a>. </p><p style="margin-top: 0; margin-bottom: 7px;"><strong>Personalize pamphlets with your information.</strong> All print pamphlets have space on the back panel for you to add your firm’s name and contact information. Prominently display your information on every pamphlet to ensure your firm comes to mind first when clients seek legal services. </p><p style="margin-top: 0; margin-bottom: 7px;">Position your law firm as a source of reliable information for potential clients with the <em>Consumer Pamphlets Series</em>. Order today!</p>
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<h3 style="color: #045394; margin-bottom: 10px;"><img src="
http://images.wisbar.org/Images/DigestEmails/Jellybean_Birthday_125w.jpg" alt="" width="125" height="149" align="right"/>Cowabunga! Is August Your Birthday Month?</h3>
<p style="margin-top: 0; margin-bottom: 10px;">If it is, Happy Birthday from the State Bar of Wisconsin! In recognition of your special day, the State Bar is pleased to offer you a special<strong> 20% discount</strong> toward the purchase of State Bar of Wisconsin PINNACLE<sup style="font-size: 12px; line-height: 0; ">®</sup> products through August 31, 2017. </p>
<p style="margin-top: 0; margin-bottom: 10px;"><a href="
http://marketplace.wisbar.org/Pages/Birthday.aspx">Click here for more information</a>.</p>
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<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"> *This offer is not available with any other discount and expires August 4, 2017. Discount cannot be applied to previous purchases, or used for renewals of subscriptions, auto-supplementation subscriptions, or Books UnBound full library subscriptions.</span></p>
<p style="margin-top: 10px; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">Answers to "What's in a Name?": A=4, B=2, C=5, D=3, E=1, F=6</span></p>
<p style="margin-top: 0; margin-bottom: 6px;"><span style="font-family: arial, helvetica, sans-serif; font-size:8pt;">MKT472E </span></p>
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