Marketing Your Practice

State Bar of Wisconsin

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Marketing Your Practice

A key to growing your practice is getting the word out — who you are, what area of law you practice, and why you’re an excellent choice for representation.

These vital resources will help you spread the good word, improve recognition and awareness, and expand your client base.

On This Page

Lawyer Referral and Information Service

Expand your practice with prescreened clients from the State Bar’s Lawyer Referral and Information Service (LRIS). Each year, LRIS legal assistants field more than 40,000 contacts from Wisconsin citizens, and after careful screening, refer clients to attorney members. More.

WisBar Classified Ads Get Results

Receive immediate response to your ad with WisBar’s online classifieds, averaging nearly 75,000 visits per month. It’s easy, fast, secure, and State Bar members receive substantial discounts. More.

Consumer Publications

Market your practice effectively and affordably with the Consumer Pamphlet Series and State Bar consumer handbooks. Address common legal issues while highlighting your firm as the source to turn to on legal issues. Increase traffic to your Web site for a nominal cost by licensing online versions of these pamphlets. More.

Wisconsin Lawyer™ Advertising

Keep your colleagues informed of changes in your practice. State Bar members receive substantial discounts on announcement ads. Also, use the Wisconsin Lawyer™ to let your colleagues know that you are available for referrals or to serve as co-counsel. More.

PINNACLE Productions

Increase your business by increasing Web traffic with short welcome videos. PINNACLE Productions, the team behind State Bar of Wisconsin PINNACLE’s webcasts and videos, can create corporate and private webcasts, staff training videos, videos for websites, and infomercials for your business. Plus, members get a discounted rate. More.