Brands (including law firms) can use hashtags to launch campaigns, engage directly with consumers, build loyalty, and gather real-time data for market research. This article explains some of the legal issues that can arise when using hashtags on social media.
Lawyers can find social media success by focusing on helping others get what they want, says Kevin O'Keefe, founder and CEO of LexBlog a company which works with lawyers develop their presence on the Web.
Lawyers who practice “arts law” represent individuals and entertainment-industry businesses but also any business that uses visual images – and other types of creative works – on its products or as part of its marketing or advertising. This article identifies the key considerations for individuals who create art and businesses that buy, commission, or use visual images.
Dec. 2, 2015 – Work a room? The discussion surrounding networking often seems like the sole province of an extreme extrovert. Given the importance of in-person marketing for any business, what’s an introvert to do? Jeff Glazer has good news for those yearning for a different approach.
Sept. 2, 2015 – Distinctive websites can help law firms target and land potential clients. Even in this day and age, many law firms don’t have websites, or don’t invest enough into them, says one expert. In this article, learn why a good website is important for client development.
Dec. 3, 2014 – Wisconsin lawyers who are considering participating in an Internet-based lead generation service must comply with ethics rules on advertising. In this article, Assistant Ethics Counsel Aviva Kaiser explains considerations for compliance in this gray area.
The Seventh Circuit Court of Appeals recently urged state lawmakers to update the statutes, calling Wisconsin campaign finance laws “labyrinthian and difficult to decipher.” Such a task may be easier said than done, however.
Aug. 6, 2014 – For years, members of the State Bar of Wisconsin have received “official notices” from the Wisconsin Supreme Court and the State Bar via the Wisconsin Lawyer magazine, the organization’s official flagship print publication. Now, the State Bar has greater flexibility to publish official notices in electronic publication mediums.
The Wisconsin Social Media Protection Act protects individuals against certain social media searches by employers, educational institutions, and landlords. The law contains two basic restrictions, on access to information and on retaliation, but also provides several exceptions.