This winter, the State Bar will air 30-second television spots during the U.W. Men's Badger Basketball games highlighting how Wisconsin lawyers make a difference in their communities. The spot will air twice per game beginning in December, reaching a potential total viewing audience of more than 2 million households per game in the Madison, Milwaukee, Green Bay/Appleton, La Crosse/Eau Claire, and Wausau/Rhinelander viewing areas.
Inside the Bar
State Bar airs 30-second TV spot during Badger Basketball
games
This winter, the State Bar will air 30-second television spots during
the U.W. Men's Badger Basketball games highlighting how Wisconsin
lawyers make a difference in their communities. The spot will air twice
per game beginning in December, reaching a potential total viewing
audience of more than 2 million households per game in the Madison,
Milwaukee, Green Bay/Appleton, La Crosse/Eau Claire, and
Wausau/Rhinelander viewing areas.
"The Public Image Committee will run the `Wisconsin Lawyers Make a
Difference' spots during the U.W. Men's Badger Basketball games because
of its broad reach to our targeted audience of adults," says Public
Image Committee Chair Ann Brandau. "It also gives us the ability to
reach a statewide audience, reinforces our current regional media
purchases in northern and central Wisconsin, and allows us to introduce
the campaign to the Milwaukee area, where spots will run beginning in
January."
30-second TV script
...
Wisconsin lawyers make a difference every day
in our communities ... From Superior to Kenosha, Wisconsin lawyers
volunteer their time and legal expertise ... whether it's
making dreams come true for new homeowners ... organizing free legal
clinics ... helping families overcome difficulties ...
developing neighborhood resources ... or rebuilding after a disaster
strikes ... Wisconsin lawyers make a difference ... brought to
you by members of the State Bar of Wisconsin ... Expert Advisers.
Serving You.
The Bar introduced its Branding the Profession initiative and tag
line, Wisconsin Lawyers: Expert advisers. Serving you., in 2002
to educate the public about the value lawyers bring to their
communities. The initiative uses the key qualities the public values
most about lawyers - expert advice, problem-solving skills, and
community service - in communications to the public.
30-second TV spot airs during these games
...
- Dec. 7, 7 p.m. U.W. Green Bay @ Wisconsin on local
ESPN
- Dec. 10, 12 p.m., Marquette @ Wisconsin on ESPN
regional
- Dec. 15, 7 p.m. U.W.-Milwaukee @ Wisconsin on local
UPN and WPT
- Dec. 31, 5 p.m. Wisconsin @ Pittsburgh on UPN
local
- Jan. 5, 7 p.m. Iowa @ Wisconsin on ESPN local and
WPT
- Jan. 25, 7 p.m. Penn State @ Wisconsin on ESPN
local
- Feb. 4, 7 p.m. Wisconsin @ Purdue on ESPN
local
- Feb. 15, 7 p.m. Ohio State @ Wisconsin on ESPN
local and WPT
- Feb. 26, 1 p.m. Minnesota @ Wisconsin on ESPN
local
- For more information about the branding initiative or to watch the
Badger Basketball television spot, www.wisbar.org/brand.
Inside the Bar
