Nov. 1, 2023 – Anthony Murdock, a Milwaukee-based construction attorney, said the key to marketing yourself by blogging is answering would-be client questions without using too much legalese.

“You want to listen to your customers and think back to how they found you,” Murdock said. “What type of issues do they have that you’ve dealt with? If one person has that issue, it’s likely that others will have similar issues.

“If you can write generally enough to address that issue within the rules of ethics, not giving away anything specific to a case,” Murdock said. “You can write good generic articles about the topics that they’ve asked about.”

Murdock was a presenter on a panel titled “Know Your Niche, Setting Yourself Apart as a Solo and Small Firm Lawyer,” at the State Bar of Wisconsin’s annual Solo and Small Firm Conference last month.

Get More CLE: Don’t Miss Virtual Re-play of Solo and Small Firm Conference

Webcast replays of select sessions from the 2023 Wisconsin Solo and Small Firm Conference are scheduled to take place during the weeks of Nov. 27 and Dec. 10. Earn up to 8.5 additional credit hours, with a mix of standard CLE, LPM, and EPR credits.

Attendees of WSSFC have access to session replays as a part of their WSSFC registration. The following sessions will be re-played:

• Technology Considerations When Setting up A Law Practice

• Know Your Niche

• The Ups and Downs of Co-counsel

• A Tenant Filed Bankruptcy – Now What?

• Now and Into the Future: Legal Research with Fastcase and AI

• Digital Forensics for the Digitally Fearful

• Ethics of Working with Your Paralegal and Legal Assistant

• Myths About Elder Law and the Power of the POA

WSSFC attendees should call the State Bar of Wisconsin Customer Service (800-728-7788) to access the complimentary registration beginning on Oct. 30, 2023.