Sept. 2, 2009 — Peter Fox, executive director of the Wisconsin Newspaper Association, offers insight on how to deal with news media interviews. In this video series, he discusses preparing for and mastering the tough interview.
In Part 2: Preparing for the Interview, Fox discusses “bridging,” the single most important technique in maintaining control of the interview. In Part 3: Mastering the Tough Interview, he tells lawyers how to respond to tricky questions and offers additional ways to get the interview back on track.
In Part 1: Basic Suggestions for Working With the Media, published in the Aug. 19 issue of InsideTrack, Fox advises lawyers to return reporters’ phone calls and meet with reporters face to face.
Fox has nearly 40 years of media experience with daily newspapers, university and corporate relations, and as a spokesman for state government during disaster response and recovery activities.
He spoke at the 2009 State Bar Annual Convention on May 8.
Additional resources
• “Rapport with Reporters,” September 2009 Wisconsin Lawyer
• The Lawyers Guide to the News Media, published by the State Bar’s Media-Law Relations Committee, assists attorneys in better understanding the constitutional rights of the media and the practical ways news gathering organizations function.
• Contact Tom Solberg, the State Bar’s Media relations coordinator, at (800) 444-9404, ext. 6025, for additional information and assistance. |
