Responding to interview request from the news media 

Peter Fox, executive director of the Wisconsin Newspaper Association, offers insight on how to deal with news media interviews. In this video, he discusses returning reporters phone calls and meeting with reporters face to face.  

Fox has nearly 40 years of media experience with daily newspapers, university and corporate relations, and as a spokesman for state government during disaster response and recovery activities.

He spoke at the 2009 State Bar Annual Convention on May 8.

Watch for more advice from Fox in future editions of InsideTrack. These clips highlight common pitfalls to avoid and steps attorneys can take to not only prepare for an interview, but to use media contacts as an opportunity to advance their goals.  

Additional resources

•  “Rapport with Reporters,” September 2009 Wisconsin Lawyer

• The Lawyers Guide to the News Media, published by the State Bar’s Media-Law Relations Committee, assists attorneys in better understanding the constitutional rights of the media and the practical ways news gathering organizations function.

• Contact Andrea Gage, the State Bar’s Public Relations Coordinator, at (800) 444-9404, ext. 6025, for additional information and assistance. 

•  Even hostile reporter's question is communication opportunity (InsideTrack)