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    Wisconsin Lawyer
    The Official Publication of the State Bar of Wisconsin
    June
    2012
    Volume
    85
    Number
    6

    WebXtra Video: 'Greenwash': Overselling a Product's 'Greenness'

    In this video, authors David Gilles and Matthew Kemp discuss how the government regulates environmental marketing claims to protect consumers from deception and confusion.

    David J. Gilles & Matthew T. Kemp

    http://www.youtube.com/watch?v=Pr8Zdsk3lAE
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