Inside Track: Take Advantage of WisBar’s Visibility: Customize Your Lawyer Search Profile to Increase Networking and Referrals:

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  • Take Advantage of WisBar’s Visibility: Customize Your Lawyer Search Profile to Increase Networking and Referrals

    With nearly 2 million searches conducted through Lawyer Search each year, don’t overlook WisBar as an important resource for lawyer-to-lawyer networking and referrals. Now you can enhance your Lawyer Search profile to increase your visibility within the legal community.


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    April 17, 2013 – When your colleagues look at your profile in the most-visited feature on WisBar.org – and likely the most-visited online directory of Wisconsin lawyers – what do they see?

    Increase your visibility within the legal community by enhancing your profile through WisBar's Lawyer Search. Add a photo, your biography, courts of admittance, other licenses, social media links, and website URL to your profile. Your expanded profile also now includes current State Bar activities, such as section, division, and committee memberships, which will automatically display (unless you choose to hide them).

    Sample Profile Display

    WisBar expanded profile

    The “Basic Profile: Public View” is denoted by the small red bracket. The “Expanded Profile: Viewable by Legal Community (After Logging In)” is denoted by the large red bracket.

    If you’ve updated your profile since WisBar’s new launch on Feb. 4, return to your profile to add your biography – the newest feature added to Lawyer Search profiles.

    Expanded Profiles Encourage Lawyer-to-Lawyer Networking and Referrals

    Nearly 290,000 searches for Wisconsin-licensed lawyers were conducted by the legal community and the public since new WisBar launched in February and March, says George Brown, State Bar executive director. In addition, 72 percent of State Bar members responding to a recent survey report they refer clients to other attorneys.

    “This means your expanded profile has the potential to increase your visibility in the legal community, fostering lawyer-to-lawyer networking and referrals,” says Brown.

    Members Get Exclusive Access to Expanded Profiles

    After logging in to new WisBar, members can access Lawyer Search’s expanded lawyer profiles. While most of these enhancements are visible only to the legal community, searches conducted through the public view display a lawyer’s basic profile (shown above), which now includes a photo and website URL, if the lawyer chooses to add these features.

    Editing Your Profile Is Easy

    To edit or add to your profile, log in to WisBar.org, myStateBar, then myProfile. Look for the Advanced Profile section, and add the desired information. Photos will display shortly after they are uploaded; however, other new information will display on WisBar within 48 hours. Return to WisBar to update your profile as often as you like.

    Need help? Contact org service wisbar Customer Service at (608) 257-3838 or (800) 728-7788.