April 20, 2011 – State Bar members are invited to attend “Create Your Marketing Plan in Just 20 Minutes a Day,” a free webinar from 12 to 1:30 p.m. (CDT) on April 25. Speakers Nerino Petro, State Bar practice management advisor, and Terrie Wheeler, president of MarketYourLawPractice.com, will offer a step-by-step five-week plan to:
Identify what makes you unique and create your top ten lists of your best current clients, prospective clients, and referral sources
Develop your marketing messages, target audiences, and key messages
Create your marketing action plan
Commit to taking action with your best contacts
Focus on marketing basics like your biography, representative experience, and elevator speech.