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<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;">AUGUST 15, 2016</td>
<td style="padding-left:10px; padding-top:10px; padding-bottom:10px; padding-right:15px; font-family: arial, helvetica, sans-serif; font-size:10pt;"><strong>Welcome to Bar Briefs, your quick weekly collection of practice tips,<br />
membership benefits, upcoming events, new products, and more!
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<h2 style="color: #2876bf;">5 Ways to Jump Start your Business Development Strategy</h2>
<p>A recent <a href="
http://abovethelaw.com/2016/07/this-week-in-legal-tech-exclusive-results-of-a-new-small-firm-survey/">Above the Law</a> post shared results of a survey of solo and small-firm attorneys by Thomson Reuters. When asked to identify their most significant challenge, nearly 30% of lawyers said “Acquiring new client business.” Business development doesn’t have to be difficult or expensive. Here are a few suggestions to get you started.</p>
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<li><strong>Spend time on your website.</strong> For at least 80% of potential clients, your website is their first impression of you. Make sure it’s easy to navigate, current, and accurate. Nothing deters a client more than reading about your attention to detail and then finding numerous typos. Your site should also be easily accessible, so make it mobile friendly.</li>
<li>
<strong>Improve your online search results and visitor engagement.</strong> Add high quality content REGULARLY to your website. Your website’s text is the most important element in improving search result standings and conveying your expertise. Use elements like videos, graphics, and white papers to engage visitors on your site.</li>
<li>
<strong>Start with people you already know.</strong> It’s much easier to increase services to existing clients than it is to attract new ones. Get to know your clients’ unmet legal needs through simple, regular contact by phone or email. Or, get more involved by taking them to lunch. </li>
<li>
<strong>Nurture your referral sources</strong>.
The best sources for referrals are satisfied clients. Let them know you’re interested in helping their friends and colleagues with similar legal needs. In addition, develop a professional referral network – accountants, real estate agents, and investment brokers are all people who can send you new business, and you can do the same in return.</li>
<li>
<strong>Join a trade association.</strong> Join an association where your potential clients are members, and you’ll be in front of prospects at every meeting. Need ideas? Ask your current clients what groups they’re active in. But don’t just join – get noticed by being active.</li></ol>
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<h3 style="color: #2876bf;"><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=DA0001"><img src="
http://images.wisbar.org/Images/DigestEmails/WisDOCS-estate-planning-150.jpg" alt="" width="150" height="150" align="right"/></a>Experience the Speed and Accuracy of WisDocs!</h3>
<p><a href="
http://marketplace.wisbar.org/Pages/Product.aspx?category=&cat=&pid=DA0001">WisDocs Estate Planning</a> is the State Bar of Wisconsin’s newly released document assembly system. Compiled from nearly 100 forms and sample-language provisions from the award-winning Eckhardt’s Workbook for Wisconsin Estate Planners, it’s a powerful, user-friendly, mobile system accessible wherever you have an Internet connection. </p>
<p>WisDocs Estate Planning operates through HotDocs Market, a cloud-based ecommerce platform. That means you get expertly crafted forms templates from State Bar of Wisconsin PINNACLE<sup>®</sup> that are automated using HotDocs technology.</p>
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<h3 style="color: #2876bf;"><img src="
http://images.wisbar.org/Images/DigestEmails/SecDiv_Connect_175w.jpg" alt="" width="175" height="145" align="right"/>Division and Section Connection</h3>
<p><strong>1</strong>. Whether you are a practitioner currently working in Indian Country, or looking to learn more about the exciting and broad field of Indian Law, do not miss the <a href="
http://marketplace.wisbar.org/Pages/eventDetails.aspx?category=&cat=&pid=SA6486">Fifth Annual Indian Law CLE</strong></a>.</p>
<p><strong>2</strong>. Work/Life balance, close-knit communities, lower cost of living ... join the <a href="
http://www.wisbar.org/aboutus/leadership/Pages/Greater-Wisconsin-Initiative.aspx">Greater Wisconsin Initiative Bus Tour</a> and explore opportunities in some great Wisconsin communities. Connect with local judges, attorneys, and community leaders already “living the dream.” Your spouse/significant other is encouraged to join us! Applications due September 9, 2016. Click <a href="
http://www.wisbar.org/aboutus/leadership/Pages/Greater-Wisconsin-Initiative.aspx">here</a> for more information.</p>
<p><strong>3.</strong> <strong>Join a section! </strong>Meet and work with other attorneys who share your interests, needs,
and concerns. All sections offer at least a year of free membership to newly admitted
attorneys. After this period, annual dues range from $20-$45 per
year. <a href="
http://www.wisbar.org/formembers/groups/sections/Pages/Home.aspx">Online registration now available</a>. </p>
<p>Build your brand and show your support of the solo/small firm legal community with a WSSFC sponsorship! Plan now for your firm to be a part of the state’s largest gathering of solo and small firm practitioners at the <em>Wisconsin Solo and Small Firm Conference</em> at the Kalahari Resort in the Wisconsin Dells, October 20-22, 2016. Sponsorship packages are available for luncheon and refreshment breaks, hospitality suites, and a special Packers V. Bears Football Party. Visit <a href="
http://marketplace.wisbar.org/Advertise/Pages/Exhibitor-Service-Center.aspx">wisbar.org/expos</a> or contact <a href="
mailto:krichter@wisbar.org">Karen Richter</a> for more information.</p>
<p>1. How much was admission to Disney World on opening day?</p>
<p>2. What is the original name of Wisconsin Dells?<br>
<blockquote>A. Bennett <br />
B. Kilbourn City <br />
C. Wisconsin Dells <br />
D. Delton City
</blockquote>
<p>3. What is the largest freshwater cattail marsh in the nation?<br>
<p>(Find the answers below.)</p>
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<p style="font-family: arial, helvetica, sans-serif; font-size:9pt;"><strong>Trivia Answers</strong>:<br />
Question 1: $3.50<br />
Question 2: B: Kilbourn City , after Byron Kilbourn, a highway commissioner and government surveyor.<br />
Question 3: Horicon Marsh</p>
<span style="font-family: arial, helvetica, sans-serif; font-size:8pt;"><p> *This offer is not available with any other discount and expires August 19, 2016. Discount cannot be applied to previous purchases, or used for renewals of subscriptions, auto-supplementation subscriptions, or Books UnBound full library subscriptions.</p>
MKT408E </span>
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