State Bar of Wisconsin

Online Advertising – www.wisbar.org

WisBar (www.wisbar.org) is a primary source of information for the thousands of legal professionals that log on each day. A huge majority of the State Bar’s 23,000-plus members, as well as their staffs, can quickly and efficiently access information from WisBar that is not readily available from any other single source. An average of one million pages of information is accessed from the site monthly. Additionally, the State Bar’s ongoing marketing efforts continually attract new users to WisBar.

Advertising on WisBar keeps your name in front of this market 24/7 for as little as pennies per day.

Choose from the following exciting advertising opportunities:

• New! WisBar Home Page Advertising
• WisBar InsideTrack e-newsletter
• WisBar’s Vendor Mall
• Display ads in the Vendor Mall or the Online Classifieds
• Online Classifieds

New! WisBar Home Page Advertising

Build brand awareness and increase market share with WisBar home page advertising. Reach over 23,000 legal decision makers logging on to WisBar to access free legal research, read law-related news, locate colleagues, purchase products, register for events, view seminars online, and much more.

Take advantage of this prime opportunity to drive traffic from Wisconsin’s legal community to your Web site. Choose from two button ad spaces or one banner ad space.

Whether you currently advertise to this audience, or are new to the legal services market, WisBar’s home page advertising is a highly targeted and cost-efficient way to round out your advertising mix. Act soon! Space is limited and available on a first-come, first-served basis.

Download the rate card 324 KB

WisBar InsideTrack e-newsletter

WisBar InsideTrack e-newsletter is delivered straight to the inboxes of more than 20,000 Wisconsin-licensed attorneys every two weeks. The e-newsletter includes timely and relevant information – from practice tips to insight into legislation, court, and other legal developments – in a quick, easy-to-read format.

WisBar InsideTrack offers advertisers an exceptional opportunity to connect electronically with Wisconsin’s legal market. Two ad sizes are available and will appear on the upper right side of the email, and will appear on feature story pages and on archived newsletters. Ad space is limited and available on a first-come, first-served basis. There is a minimum three-month commitment unless surplus space is available.

View more details, including sizes and rates, visit InsideTrack.

Vendor Mall Listings

WisBar’s new and improved Vendor Mall is an easy-to-use resource for locating products and services that will enable attorneys to best serve their clients and better manage their legal practice. Vendor Mall listings are categorized for easy retrieval.

Gold Package – $475/year

Package includes:

• A rotating listing in the “Featured Vendor” box at the top of the vendor mall
• A rotating listing at the top of the alphabetical section of your category
• A listing at the top of the Index Column denoted with a star
• Complete contact information
• URL link
• 30-word description of the product or services you offer
• Logo
• Up to five images

Silver Package – $400/year

Package includes:

• A rotating listing at the top of the alphabetical section of your category
• A listing at the top of the Index Column denoted with a star
• Complete contact information
• URL link
• 30-word description of the product or services you offer
• Logo
• Up to five images

Bronze Package – $325/year

Package includes:

• A listing at the top of the Index Column denoted with a star
• Complete contact information
• URL link
• 30-word description of the product or services you offer
• Logo
• Up to five images

Basic Package – $150/year

Package includes:

• Company name
• Phone number(s)
• Email link

The Basic Package is free to all Wisconsin Lawyer Directory advertisers and Wisconsin Lawyer advertisers contracted for six or more issues.

Additional electronic links with any package: $75
Listings under additional categories: $25/listing
Changes to listings: $25/instance

Display ads in the Vendor Mall or the Online Classifieds

• $100/month (three month minimum)
• $900 year
• Free Basic Vendor Mall listing for display ads scheduled for six or more months
• Dimensions: 150 x 150 pixels
• Format: GIF or JPEG
• Maximum file size: 25k or smaller; animation limited to two loops
• Ad production available from the State Bar for an additional fee
• Subject to rotation and availability

For more information, contact:
Karen Richter
Advertising Manager
State Bar of Wisconsin
(800) 811-2230 or (608) 825-3902
Fax: (608) 825-9320
krichter@wisbar.org

Online Classifieds

There are two ways for ads to appear in WisBar’s online classifieds. Place a print ad in the monthly Wisconsin Lawyer and it will appear online free for as long as it is scheduled in the magazine, or post an ad online only.

WisBar classifieds rates and information

WisBar classified ads average more than 20,000 visits per month and are broken out in the following categories:

• Positions Available
• Positions Wanted
• Office Space
• Business Opportunities
• Seminars
• Referrals
• For Sale
• Real Estate
• Vacation Rentals
• Wanted
• Service/experts

Other categories will be considered upon request.