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| Martin J. Greenberg |
Martin J. Greenberg is a member of the Sports & Entertainment Law Section of the State Bar of Wisconsin. Mr. Greenberg is a 1971 graduate from Marquette University Law School. He also graduated in 1967 from the University of Wisconsin with honors. Mr. Greenberg specializes in real estate and sports law. He has also taught both real estate and sports law classes for 33 years.
How did you get started in the practice of Sports Law?
My experience began because my friendship with members of the Marquette University men’s basketball team coaching staff, including Al McGuire and Rick Majerus. My first experience in sports law was negotiating Majerus’ contract with The University of Utah.
What has your work in Sports Law included?
I have a wide variety of experiences in the area of sports. I have represented players, coaches, and television personalities during contract negotiations. I currently represent a number of college coaches. I also currently represent a group of former Negro League baseball players named, Yesterdays Negro League Baseball Players.
I was also involved in the creation of Conference USA. I negotiated and participated in the drafting of the Commissioner’s Agreement, Formation Agreement, and Conference Bylaws. I also drafted the legal documentation for the creation of a professional basketball league in South Africa called the NBL of South Africa. Additionally, I participated in creating the Professional Billiards Tour. I drafted the Bylaws, Commissioner’s Agreement, and Standard Player Agreements for the Tour.
Lastly, I have also been involved in stadium development and leasing. I have consulted and represented many different parties pertaining to sports facility issues.
What is your current involvement in the sports industry?
Currently, I am trying to bring a Major League Soccer team to Milwaukee and acquire an interest in a professional sports franchise. I am also an investor in Milwaukee Professional Soccer, which is the group trying to bring the team to Milwaukee. I am also involved in creating a facility concept for Action – Extreme Sports.
I still negotiate about three or four coaches’ contracts per year. I am also currently the chairman of the board of Wisconsin State Fair Park and Wisconsin Exposition Center. While serving as chairman, we have been able to return State Fair Park to a profitable venture. We were also able to save The Milwaukee Mile and Pettit National Ice Center. I am also the chairman of the Wisconsin Sports Development Corporation and chairman of the Selection Committee of the Wisconsin Athletic Hall of Fame.
What has been your most memorable experience in the area of the Sports Law?
I consider myself an ‘academic practitioner.’ By this, I mean that I can take knowledge and teach students how to apply this knowledge practically, in a real world legal and/or business setting. Personally, I am very proud that my son has followed in my footsteps as an academic practitioner. However, he is a doctor and teaches students how to apply knowledge in the medical profession.
In an academic context, I am proudest of co-founding the National Sports Law Institute with Charles Mentkowski in 1989. We raised $500,000 to start the Sports Law Institute. When we started it, many people thought that we were going to ruin Marquette and turn it into a ‘jock law school.’ However, sports law has grown as a legal discipline and Marquette has the Sports Law Institute, which is unique and unparalleled at any other law school.
In practice, my most memorable experience has been the good job I have been able to do for coaches in negotiating their contracts and in termination proceedings. The work I have done involving sports facilities has also been very memorable and enjoyable.
What would be your advice to young attorneys and law students who are hoping to practice in sports law?
When I got started, it was all about who you know.
Now it appears to be more about your credentials.
Employers are
looking for people with advanced degrees, especially a JD
or MBA.
They are also looking for individuals who have high
quality internship
experience. Overall, I would just tell people to be
smart and
prepared for their opportunity when it arises.
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Patterson v. TNA Entm't, LLC, 2006 U.S. Dist. LEXIS 78629 (E.D. Wis. 2006).
The plaintiff, Albert Patterson, sued TNA Entertainment for trademark infringement. Patterson had registered trademarks that he used in connection with professional wrestling. Patterson alleged that TNA Entertainment violated the Lanham Act and Wisconsin state law by using his registered marks to promote and sell professional wrestling products. In May 2005, TNA filed a motion for summary judgment claiming it had not used any of Patterson’s protected marks. Patterson admitted that TNA had not used any of his exact marks, but he contended that it had used marks that were confusingly similar and, therefore, were still infringing. The court granted TNA's motion for summary judgment in part. The court held that Patterson could not pursue monetary damages from TNA under the Lanham Act because he had not proven actual confusion; however, the court left open the question of whether TNA had used confusingly similar marks.
After failed attempts to settle the dispute, TNA filed another motion for summary judgment, seeking to dismiss the claims. Patterson also filed a motion for summary judgment to enjoin TNA from using certain marks he claimed were confusingly similar. The court granted TNA's motion and dismissed the claims. In ruling for TNA, the court held that Patterson failed to present enough evidence for a reasonable jury to find a Lanham Act violation. The court also found that Patterson lacked the evidence to show that the TNA's marks created a likelihood of confusion among consumers. Additionally, the court held that it did not need to consider Patterson's state law trademark infringement claim because the factors of a Wisconsin state law trademark infringement claim are identical to those of a Lanham Act claim.
Columbia Pictures Industries Inc. v. May, 2006 U.S. Dist. LEXIS 26344 (E.D. Wis. 2006).
Columbia Pictures Industries, Paramount Pictures, and Warner Brothers Entertainment sued Chris May for copyright infringement. The plaintiffs allege that May infringed upon copyrighted material by offering motion pictures and television shows for download on his website without the plaintiffs' permission.
May did not answer the plaintiffs' complaint; therefore, the plaintiffs filed a motion for default judgment against May. The plaintiffs also requested that the court grant statutory damages in the amount of $35,000 and that it permanently enjoin May from operating his website and distributing copyrighted material. May also did not respond to the plaintiffs' motion for default judgment. The court granted the motion and entered default judgment on behalf of the plaintiffs. The court also awarded the plaintiffs the $35,000 in requested damages and issued a permanent injunction against May. The court determined that these remedies were appropriate because May's infringement was willful and the plaintiffs suffered irreparable harm.
Shain v. Racine Raiders Football Club, Inc., 2006 WI App 256; 726 N.W.2d 346.
The plaintiff, Scott Shain, was injured while coaching a youth football scrimmage. The scrimmage was one of three scrimmages occurring simultaneously as part of the halftime entertainment at a Racine Raiders minor league football game. The field was divided into three separate smaller fields so that the youth football scrimmages could occur at the same time. Due to a lack of field space, the middle scrimmage shared out-of-bounds lines with the scrimmages on the side fields. Shain was coaching his team from one of the shared out-of-bounds lines.
Shain was injured when players from the neighboring scrimmage crashed into him from behind while one player was tackling another. Shain suffered a knee injury from the collision. He sued the Racine Raiders Football Club, Inc., Racine Youth Sports, Inc., and their insurers for negligence under the safe-place statute. Shain claimed the defendants negligently organized and conducted the halftime activities. The circuit court granted summary judgment in favor of the defendants.
The court of appeals affirmed the circuit court's decision. The court held that Shain's role as a coach was a combination of participant and spectator. The court found it unnecessary to classify him as either a participant or a spectator. The court determined that Shain, regardless of his exact role, knew and understood the risks of coaching from the sideline with a scrimmage occurring on the neighboring field. In finding for the defendants, the court held that Shain's contributory negligence outweighed any negligence on the part of the defendants.
Fata v. Sch. Dist. of Horicon, 2007 WI App 19; 727 N.W.2d 374.
Sara Fata participated in track and field at Horicon High School. On her first day of practice, she injured her knee in the landing pads of the high jump. After aborting a high jump attempt, she landed in the foam mats. Her foot got stuck between two of the landing pads, which twisted her knee causing her injury. She claimed that her coaches and the School District were negligent in setting up the landing pads by not binding the several mats together and by not putting a cover over the mats to eliminate gaps. The circuit court granted summary judgment to the School District, and this is Fata’s appeal.
Fata’s affidavits and deposition testimony stated there were gaps in the mat the day she was injured because they were not bound together nor covered, which violated School District Rule 7 Section 3, “[w]hen the landing pad is made up of two or more sections, they shall be attached or include a common cover or pad extending over all sections.” The head and assistant track and field coaches disputed these facts testifying that the pads were bound together on the day of Fata’s injury but conceded the mats were not covered. The appeals court reversed the circuit court decision granting summary judgment to the School District finding there was a material issue of fact. The court remanded for additional findings on whether the landing mat was properly setup the day of Fata’s injury.
Bukowski v. Wisconsin Interscholastic Athletic Ass’n, 2007 WI App 1; 726 N.W.2d 356.
Plaintiff, Keith Bukowski, a student at Stevens Points Area Senior High School (SPASH), wanted to compete on the girl’s gymnastics team, but the Wisconsin Interscholastic Athletic Association’s (WIAA) rules prohibit mixed gender athletic competition. The circuit court denied Bukowski’s motion for a temporary injunction to enjoin the WIAA. The circuit court then dismissed the case, ruling that the denied motion for a temporary injunction would be a final judgment. Bukowski appealed.
First, Bukowski argued that the WIAA was a state actor and that its rule violates the Equal Protection Clause of the Fourteenth Amendment by discriminating based on sex. To prove an entity is a state actor, a plaintiff must provide evidence that the defendant “engaged in an action traditionally reserved to the state” and that there is a “close nexus between the State and the challenged action.” Subsequently, the court found that Bukowski did not bring forth evidence demonstrating that the WIAA was a state actor and, therefore, the Fourteenth Amendment does not apply. In addition, Bukowski argued the wrong legal standard for his equal protection claim. Instead of providing gender discrimination cases in his brief where the court applied intermediate scrutiny, he used race discrimination cases where the court applied strict scrutiny. Because Bukowski argued the wrong legal standard, the court found his argument was without merit.
Second, Bukowski argued WIAA’s rule violated Title IX, but again the court denied this claim, stating that Bukowski provided no legal authority to support his Title IX claim and provided no explanation as to why Title IX even applies to his circumstances. Furthermore, Bukowski did not establish that the WIAA received federal funding, the threshold requirement of a Title IX claim. The appeals court affirmed the circuit court's decision, dismissing Bukowski’s claim for a temporary injunction.
Elbing v. Blair, 2007 WI App 162; 735 N.W.2d 192.
The plaintiff, Elbing, and the defendant, Blair, were hockey players for opposing teams in a game played on June 30, 2002. Elbing alleged that after he pushed Blair into the boards, Blair threw off his gear and punched Elbing six times, including one time in the face. Blair was found guilty to a class B misdemeanor for disorderly conduct.
Elbing then filed suit against Blair and his insurance provider American Family Insurance, claiming Blair was negligent and committed a battery. Elbing demanded both compensatory and punitive damages. American Family argued its policy did not cover actions that were intentional or conduct that resulted in a criminal conviction. The court granted American Family’s motion for summary judgment. On appeal, the appellate court found that Blair’s actions did conform with actions that were barred from recovery in American Family’s policy since Blair intentionally hit Elbing in the face and was found guilty of a criminal charge.
Blair argued that he punched Elbing in defense and that this was a “natural reaction coming from playing hockey” because Elbing was playing dirty. The court found no evidence that Blair was being threatened by any bodily harm when he punched Elbing; therefore, the punch was intentional. Blair further argued that he should be held to a standard of negligence not intentional harm since he was playing an organized team activity, but the court disagreed. The court ruled that intentional torts occur when the defendant “meant some harm to follow from a particular act or where some harm is substantially certain to follow from an act.” The court affirmed the summary judgment granted to American Family because the only logical explanation the court could conclude from the evidence was that Blair’s acts were intentional and, therefore, not covered under American Family’s insurance policy.
*Contributors: Former Marquette University
Law School student, Jay Smith (L'07) of Neuberger, Wakeman, Lorenz,
Griggs, Sweet & Fischer and current Marquette University Law
School student and Sports & Entertainment Law Section Student
Liaison, Tiffany Jones (L'09).
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The past year has been a difficult one for the Sports & Entertainment Law Section. We lost several members of the Board as they all made transitions to new jobs out of state. I thank Kristi Schoepfer, Nathan St. Clair, and Jeff Tanner for their assistance to the Board and wish them continued success. This summer we then reconstituted the Board bringing several young and vibrant attorneys to join us.
Our current Section Board includes:
Beth Russell, Law Office of Elizabeth T Russell, Madison, Vice Chair
Katie Featherston, Quarles & Brady, LLP, Milwaukee, Secretary
Tim Kraft, Davis & Kuelthau SC, Milwaukee, Treasurer
Bill Miller, University of Wisconsin - Parkside, Kenosha, Past Chair
Susan Allen, Cooke & Franke SC, Milwaukee, Member
Ben Menzel, Previant, Goldberg, Uelmen, Gratz, Miller & Brueggeman SC, Milwaukee, Member
Mike Sneathern, Milwaukee Bucks, Milwaukee, Member
Brent Moberg, Northern Illinois University, DeKalb, IL, Member
I look forward to working with the group. I believe these individuals will bring many diverse perspectives to our section.
Even with the difficulties that the Board faced, I believe we still accomplished a lot. Last spring we published the Entertainment Law in the State of Wisconsin report that each of you should have already received. We held an ethics panel at the State Bar of Wisconsin 2006 Annual Convention that was our most well attended event in the past few years. We also continued to sponsor student writing competitions for undergraduate and law students.
Still we can do a lot more. With this issue we plan to resurrect the Sports & Entertainment Law Section newsletter and commit to publishing it at least twice a year. We will continue to sponsor the student writing competitions. And we have just confirmed plans for the 2008 Annual Convention in Madison. For the panel on Wednesday, May 7, 2008, Beth and I will present 1 1/2 hour sessions on Emerging Trends and Current Issues in Sports & Entertainment Law and Emerging Ethical Issues in Sports & Entertainment Law. We hope that you can join us. If any of you have a desire to speak at the convention, have areas you would like us to cover, or have suggestions for stand alone events that we should sponsor, please do not hesitate to let me know.
We also hope to take some measures to revamp both the section email list and Web site. However, none of us have any particular expertise in web design. If any of you have an interest or ideas for how we can use the email list or Web site to better serve our members, please let me know.
Finally, in August, we asked State Bar staff to prepare a section member profile report for our section. Here are some of the more interesting findings:
46% of our members are in private practice while the next highest category is 12% who are not practicing;
33% of our members were admitted to the Bar since 1999;
60% of our members reside and practice in the state of Wisconsin;
Our members’ areas of practice include:
- 34% sport/entertainment
- 19% business/corporate
- 11% intellectual property
- 10% real property
Overall, we have a very diverse group of almost 120
section members. As a Board we will
continue to do our best
to do things that benefit all of our members.
As always, we look
forward to hearing from each of you. We can
only do things that
interest you if you let us know what those things
are. So please, contact
me at any time with
your ideas, suggestions, complaints, or anything
else.
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We hope you enjoy the first "reinstallment" of the Sports & Entertainment Law Section's bi-annual newsletter. Our hope is that the newsletter will keep you up to date on the current sports and entertainment law issues in the State of Wisconsin, introduce you to your fellow section members and keep you abreast on the section's accomplishments.
Additionally, we hope
this newsletter can become a forum
for our members, meaning that any of you who wish
to publish on a sports
and entertainment law topic are welcome and
encouraged to do so.
The next newsletter is set for publication in the
spring of 2008, if you
are interested in submitting an article for
publication, please contact me at (414) 277-5146.
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