State Bar of Wisconsin

Wisconsin Lawyer Annual Directory Issue

Delivering your message to Wisconsin's Legal Community All Year Long

Keep your name in front of more than 24,500 attorneys and legal professionals throughout the year by including the State Bar's annual Wisconsin Lawyer Directory in your advertising schedule.

Published every January as a special issue of the Wisconsin Lawyer magazine, the 660-plus page directory has become a vital resource for Wisconsin legal professionals who use it to locate information not readily available from any other single source.

Highly used sections in the directory include:

• Professional services section
• Alphabetical and geographical attorney listings
• Rosters of Wisconsin law firms and Wisconsin-based corporate legal departments
• Information on state and federal courts
• State Bar bylaws and membership information, and much more

The Wisconsin Lawyer Directory is the official directory of the State Bar of Wisconsin. Its information is derived from State Bar member records, making it the most complete, comprehensive and reliable print directory available to Wisconsin's legal community.

Why Advertise in the Wisconsin Lawyer Directory?

• To maintain market share, create awareness, and increase name-recognition.
• Economical rates make advertising affordable for any size business.
• To reach more than 24,500 highly targeted, qualified buyers for an entire year.
• All directory advertisers receive a free basic listing in the State Bar's online Vendor Mall for one year.

When attorneys, or members of their staff, need to locate a product or service, they turn to the directory's Professional Service section. No other legal directory offers this level of reach.

How often do lawyers use the directory?

87% of Wisconsin attorneys use the Wisconsin Lawyer Directory

Almost 60% of regular users reference the attorney listings

40% use it for state and federal court listings

27% use the directory to locate court reporting services, expert witnesses, and professional services

45% use it to locate qualified co-counsel

Who uses the Wisconsin Lawyer Directory?

The directory is widely used throughout the profession. Our members told us the directory is a vital resource for the entire legal profession, and is used by a variety of legal professionals.

Testimonials

"It's the only directory my secretary uses."

" ... a vast improvement over the one we used to buy."

"I like the Wisconsin Lawyer Directory's exhaustive coverage."

"I use it more than any other resource I have."

"There is clearly no need to advertise in any other directory."

"The Wisconsin Lawyer Directory is a great service to legal vendors in Wisconsin."

"We received several calls the first week."

Marketing opportunities