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State Bar of Wisconsin

InsideTrack

WisBar InsideTrack advertising rates:
Connecting with Wisconsin’s legal marketplace

Introduction, audience

WisBar^® InsideTrack is delivered via email straight to the inboxes of more than 20,000 Wisconsin-licensed attorneys every two weeks (the first and third Wednesdays of the month). WisBar InsideTrack includes timely and relevant information – from practice tips to insight into legislation, court, and other legal developments – in a quick, easy-to-read format. WisBar InsideTrack is produced by the State Bar of Wisconsin as a benefit to its members.

WisBar InsideTrack offers advertisers an exceptional opportunity to connect electronically with Wisconsin’s legal market. Two ad sizes are available, both with URL links. Ads will appear on the upper right side of the email, and will appear on feature story pages and on archived newsletters. WisBar InsideTrack also will be available on WisBar.org, which averages nearly one million visits each month.

Ad space is limited and sold on a first-come-first-served basis. There is a minimum three-month commitment unless surplus space is available.

Sizes and rates

Large Button

150 x 150 pixels, 72 DPI
Position: Top, right side of page
Includes URL link
Animation: Limited to two loops
Distributed twice per month to 20,000+ Wisconsin-licensed attorneys
Rates:

3 mos.: $1,500*
6 mos.: $2,550*
12 mos.: $4,800*

Small Button

150 x 75 pixels (wxh), 72 DPI
Position: Top, right side of page
Includes URL link
Animation: None
Distributed twice per month to 20,000+ Wisconsin-licensed attorneys
Rates:

3 mos.: $1,050*
6 mos.: $1,800*
12 mos.: $3,360*

*Introductory rates; subject to change

Submission of electronic ads

GIF or JPEG format
72 DPI
Maximum file size: 50K
Email to krichter@wisbar.org at least one week prior to go-live date
Supply URL address for link

Delivery schedule and deadlines

Delivered the first and third Wednesday of the month. Deadline is one week prior to the go-live date.

Contact

Karen Richter, Advertising Manager
(800) 444-4904, ext. 6132 or (608) 250-6132
Mailing Address: State Bar of Wisconsin, P.O. Box 7158, Madison, WI 53707-7158

Electronic advertising policies

All new online ads must be pre-paid. Checks, MasterCard, VISA, and American Express accepted.
No cancellation after advertising deadline.
No agency commission.
Advertisers and advertising agencies assume liability for all content (including text, representations, and illustrations) of advertisements and assume responsibility of any claims arising thereof made against the State Bar. The State Bar reserves the right to reject any advertising not in keeping with its standards.

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