InsideTrack

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WisBar InsideTrack e-newsletter advertising rates:
Connecting with Wisconsin’s legal marketplace

Introduction, audience

WisBar InsideTrack e-newsletter is delivered via email straight to the inboxes of more than 20,000 Wisconsin-licensed attorneys every two weeks (the first and third Wednesdays of the month). WisBar InsideTrack includes timely and relevant information – from practice tips to insight into legislation, court, and other legal developments – in a quick, easy-to-read format. WisBar InsideTrack is produced by the State Bar of Wisconsin as a benefit to its members.

WisBar InsideTrack offers advertisers an exceptional opportunity to connect electronically with Wisconsin’s legal market. Two ad sizes are available, both with URL links. Ads will appear on the upper right side of the email, and will appear on feature story pages and on archived newsletters. WisBar InsideTrack also will be available on WisBar.org, which averages nearly one million visits each month.

Ad space is limited and sold on a first-come-first-served basis. There is a minimum three-month commitment unless surplus space is available.

Sizes and rates

Large Button

• 150 x 150 pixels, 72 DPI
• Position: Top, right side of page
• Includes URL link
• Animation: Limited to two loops
• Distributed twice per month to 20,000+ Wisconsin-licensed attorneys
• Rates:

3 mos.: $1,500*
6 mos.: $2,550*
12 mos.: $4,800*

Small Button

• 150 x 75 pixels (wxh), 72 DPI
• Position: Top, right side of page
• Includes URL link
• Animation: None
• Distributed twice per month to 20,000+ Wisconsin-licensed attorneys
• Rates:

3 mos.: $1,050*
6 mos.: $1,800*
12 mos.: $3,360*

*Introductory rates; subject to change

Submission of electronic ads

• GIF or JPEG format
• 72 DPI
• Maximum file size: 50K
• Email to krichter@wisbar.org at least one week prior to go-live date
• Supply URL address for link

Delivery schedule and deadlines

Contact

Karen Richter, Advertising Manager
(800) 811-2230 or (608) 825-3902
Fax: (608) 825-9320
Mailing Address: State Bar of Wisconsin, P.O. Box 7158, Madison, WI 53707-7158

Electronic advertising policies

• All new online ads must be pre-paid. Checks, MasterCard, VISA, and American Express accepted.
• No cancellation after advertising deadline.
• No agency commission.
• Advertisers and advertising agencies assume liability for all content (including text, representations, and illustrations) of advertisements and assume responsibility of any claims arising thereof made against the State Bar. The State Bar reserves the right to reject any advertising not in keeping with its standards.

Additional State Bar of Wisconsin advertising opportunities