Set yourself apart from the rest with affordable marketing tools!
To successfully market your firm’s legal services, you don’t need to be louder than the media distractions bombarding potential clients ... just smarter.

That’s where the State Bar of Wisconsin’s Consumer Pamphlet Series comes in. This low-cost series emphasizes the vital role you play in legal issues while also acting as public education tools – positioning your firm as an expert advisor.

Each pamphlet conveys basic legal information and answers frequently asked questions in easy-to-understand language. Order yours today ... and break through the clutter, without breaking your budget.

Effectively market your law firm’s services
Fit these cost-effective tools seamlessly into your existing marketing strategy. Or use them as powerful stand-alone marketing pieces. Either way, get them into the hands of potential clients to highlight your firm as THE source to turn to on legal issues that matter most to people.

• Display pamphlets in your office
• Distribute them during community events
• Donate copies to your local library and other public organizations
• Supply social groups and churches with copies

Plus, prominently display your firm’s name and contact information on every pamphlet – to ensure your firm comes to mind first when clients seek legal services.

Offer up-to-date information
These pamphlets are extremely reliable. In fact, they’re consistently updated to reflect recent changes in the law … while continuing to emphasize the need for a lawyer’s knowledge and services.

Choose from 18 titles:

• Arrest
• Bankruptcy
• Buying/Selling Residential Real Estate
• Custody and Placement
• Divorce
• Durable Powers of Attorney
• Guardians Ad Litem in Family Court
• Health Care
• Hiring and Working with a Lawyer
• Landlord/Tenant Law
• Marital Property
• Personal Injury
• Probate
• Revocable Living Trusts
• Small Claims Court
• Starting a Business
• Traffic Accidents
• Wills/Estate Planning

Pamphlets are available for purchase in quantities as low as 50 of each title. Please click on the individual titles for prices and ordering details.

Create an eye-catching display
Durable Lucite® racks present a professional-looking display that invites readership. These racks are available in a six-pocket model and a nine-pocket model.

Enhance your firm’s Web site
Are you prepared to showcase your firm online? As more people turn to the Internet in search of trustworthy, substantive information, you can now feature the same valuable information contained in the Consumer Pamphlet Series on your Web site. For a nominal cost, you can license online versions of these pamphlets – offering yet another way to communicate your law firm’s areas of expertise. Find out how to license pamphlets for use on your Web site by reading more information online, or by contacting Customer Service.

Add more to your marketing mix
Effectively and affordably marketing your practice doesn’t stop with the Consumer Pamphlet Series. Look to the following three guides to continue promoting your practice, educating your clients, and improving your community status.

• A Handbook for Personal Representatives
  Provide your clients with a “road map” to the probate process and ways to deal with the numerous responsibilities of being selected as a personal representative. This useful handbook explains basic concepts, defines terms, outlines important tasks, and details potential problems and personal liability issues. It’s a great opportunity to highlight your experience while also offering clients the chance to feel more comfortable when dealing with such confusing issues.
• A Gift to Your Family: Planning Ahead for Future Health Needs
  Encourage clients to execute a Power of Attorney for Health Care or a Declaration to Physicians (Living Will) with this valuable booklet. Your actions can ensure their medical wishes are carried out. A Gift to Your Family includes Wisconsin forms to help clients put their wishes in writing – including the right to accept or refuse treatment – after first discussing those wishes with their family. It also directs clients to contact you for answers and advice on managing their care planning. In addition, this booklet is available in dialect-neutral Spanish.
• Understanding Guardianships: A Handbook for Guardians
  Give clients basic information about guardianships and a guardian’s duties by giving them this instructive handbook. It takes the mystery out of guardianship by outlining how courts appoint guardians and keep track of what guardians are doing. Plus, it provides general guidance for those who are planning to serve as a guardian or have been appointed guardian. It’s just one more way for you to highlight your abilities to meet your clients’ legal needs.

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