About the program

• About featured speaker David Margulies

Learn how to deal with the news media and bloggers

Pick up the latest strategies for dealing effectively with the news media and Internet bloggers within the legal profession’s ethical guidelines.

Find out how your clients benefit when you and media relations counsel work together to protect them. This issue has become increasingly important because the media is often used in an attempt to gain leverage during litigation.

Gain insight from an experienced pro

In this innovative one-hour webcast, nationally known presenter David Margulies will discuss:

• How the Internet has dramatically changed the way litigation issues reach the news media and public
• How to determine if one of your cases is likely to generate interest from bloggers and the news media
• How to defend against the use of media pressure to influence the outcome of litigation within professional ethics standards
• How to create a strategy for dealing effectively with media interview requests concerning litigation within professional ethics standards

Add media savvy to your practice

Attract and retain clients with the new knowledge you’ll gain on how to work with the media effectively.

Register today!

About the featured speaker

David Margulies brings his experience as an award-winning investigative reporter and network journalist to his work as strategic counselor to many of the country’s most successful individuals and organizations. In addition to obtaining positive media coverage for clients, he has helped clients successfully navigate some of their most difficult business crisis situations and in many cases has been able to show his clients how to avoid negative publicity. For example, he managed worldwide media attention for Oprah Winfrey when Texas cattlemen sued her for criticizing beef (she won).

He is frequently interviewed on issues involving litigation, crisis communications, and the media in major publications and on national television. He has been on the Today show, CNN, CNNfn, Fox News, The O’Reilly Factor, and quoted in The Wall Street Journal, Forbes, The New York Times, and numerous other publications.

The last day to preregister online was April 8, 2010.