About the program

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• About featured speaker Marty Latz

You negotiate every day

In fact, your ability to effectively negotiate may be the most critical skill you possess. Yet most negotiate instinctively or intuitively. This seminar will help you approach negotiations with a strategic mindset.

And make no mistake – no matter how much you’ve negotiated, you can still learn. Adding that one new tactic may be the difference between winning and walking away empty-handed.

Win without selling your soul
A trustworthy reputation – once lost – can be difficult, if not impossible, to regain. In the afternoon segment, Marty Latz plays the devil’s advocate in presenting a series of ethically challenging negotiation scenarios to a blue-ribbon panel of Wisconsin lawyers, judges, business professionals, and politicians.

Learn to become a more effective negotiator by attending this seminar. Even if you’ve been doing client negotiations for years and have great instincts, you can always learn new skills and tactics to enhance your chances of winning.

Register today!

About Marty Latz
Renowned negotiation expert Marty Latz, founder of the Latz Negotiation Institute, has trained over 50,000 lawyers and business professionals around the world to more effectively negotiate.

An adjunct professor of negotiation at Arizona State University College of Law from 1995 to 2005, Latz has also negotiated for the White House nationally and internationally on the White House Advance Teams.

Latz - a Harvard Law cum laude graduate – isthe author of Gain the Edge! Negotiating to Get What You Want (St. Martin’s Press, 2004) and has appeared as a negotiation expert on The Early Show (CBS) and such national business shows as Your Money and First Business. He also writes a monthly negotiation column for The Arizona Republic newspaper.