State Bar of Wisconsin

Logos and professional image ads

• Professional image ads
• Professional image logos
• Sample Branding ads
• Branding the Profession

What are the instructions for placing the ads and logos?

The State Bar has made it easy for lawyers to use the brand by providing ready-made "professional image" advertisements.

The advertisements in this tool kit are the first in a series of ads to educate the public about lawyers' expertise, problem-solving skills, and service to the community. They are intended to bolster the public's perception of the legal profession and project a unified message.

Ads. Individual lawyers, law firms, and local/specialty bars can tailor the ads by inserting the name and/or logo of their firm or association. The name/logo of the entity can be pasted onto one of the camera-ready ads in the tool kit.

However, it is more common to tailor advertisement electronically to improve reproduction quality.

The ads are available in two formats, a portable document format (PDF) and as an encapsulated postscript file (EPS). Lawyers can download these files or have a printer/publisher download them. For the PDF file, Adobe Acrobat Reader is needed to view the file. If you need to download the Acrobat Reader, visit the Adobe website. Note that PDF files cannot be edited. It is advisable to ask the printer/publisher to download the files themselves.

The EPS file can be placed within a professional document program such as PageMaker or Quark. There, firm or local/specialty bar information can be added.

Logos. The logos can be clipped and pasted onto a document (never photocopy the logos). To access electronic versions (EPS and JPG) of the logos, go to www.wisbar.org/branding. The logos can be resized proportionately to fit your needs. However, to ensure readability, never use the logos smaller than shown in the sizing example.

If you have further questions, contact Tod Florey, (800) 444-9404, ext. 6174, or Jean Anderson, (800) 444-9404, ext. 6136.